Qincade

🤓 The 7 reasons science marketers must embrace omnichannel strategies in 2024 👩🏻⚕️ If you're still running single-channel campaigns to generate leads, it's time to evolve. In Life Sciences marketing, your audience (aka researchers, clinicians, and procurement teams) expects seamless, tailored engagement across multiple platforms. Our latest 'Qin Brilliant article breaks down how to craft an omnichannel lead strategy that actually converts. Here’s what you’ll get from the article: ✔ A step-by-step approach to mapping the customer journey and choosing the right channels. ✔ Tips for using AI and automation to personalize outreach and scale your efforts. ✔ Metrics that matter: how to measure what’s working and refine your strategy. Dive in (link below) and discover how omnichannel strategies can transform your lead generation game

Is your BOFU strategy falling flat? Worry not! This new ‘Qintastic blog shows you how to find and apply fixes. At the Bottom-of-the-Funnel (BOFU), your prospects don’t care about your brand story; they care about solutions and how much it’ll cost them. At this stage, they need assurance that your product will make their lives easier, solve their specific challenges, and bring long-term value. Our latest 'Qinawesome article lays out practical BOFU strategies that go beyond generic pitches, with industry examples from Agilent, Thermo Fisher, and QIAGEN that show what it takes to close those big, high-investment deals in the science sector. Key takeaways: ✔ Show exactly how your product solves their problems. ✔ Offer trials and pilots to eliminate purchase hesitation. ✔ Give hard numbers to justify their investment. ✔ Use data to deliver messages that resonate. ✔ Showcase real testimonials and case studies from industry peers. Want to make BOFU work for you? This article’s got the strategies and metrics that matter most. https://lnkd.in/ebRYZj7J

In part 1 of this blog series, we introduced you to how you could maximise your marketing performance at the top of the funnel. Now it’s time to focus on Part 2 in our blog series: Evaluating and Optimising Your Funnel – Middle of the Funnel (MOFU)! After attracting their initial interest, the middle of the funnel is where potential customers dive deeper into evaluating both your product and your brand. For Life Science companies, this is a crucial phase. Prospects often look for detailed information, assess how your solutions stack up, and evaluate if you’re the right partner to solve their challenges. In this blog, we cover the essentials of a strong MOFU strategy, such as: ➡️ Educational Content: How case studies, whitepapers, and product demos help build credibility and address specific customer needs. ➡️ Engagement Tactics: Why hosting webinars, expert interviews, and workshops can establish trust and highlight your expertise. ➡️ Metrics that Matter: We provide you with tips on how to measure success by looking at lead nurture engagement rates, content downloads, and conversion rates, helping you refine and improve your strategy. Remember that the middle of the funnel is where relationships deepen, and potential customers gain the confidence to take the next step with you. Our latest blog will help you explore how to create lasting engagement and provide the right information that turns interest into intent. Read the full blog to get actionable insights on maximising your MOFU performance! What content and tactics have you found to be most effective in the middle of the funnel? #LifeScienceMarketing #MarketingStrategy #LeadNurturing #MOFU #FunnelOptimisation #QincadeContent

#sciencemarketers, well, all marketers really, there are changes afoot… Neil Patel highlights that more and more opportunities lie in optimising content not just for Google, YouTube or Yandex, Bing etc but for other platforms that are now increasingly being used as search engines - e.g. ChatGPT, TikTok or Instagram. When building #content, he suggests we think about Search Everywhere Optimization. (Link to his YouTube Short in comments) I'd love to know, what strategies are helping YOU make content more discoverable on diverse platforms? _______________________________________________________________________________ 📈 I post about science marketing, as part of Qincade's mission to help Life Science companies thrive. 🤲 If you want to join us on our journey, follow me, Jen Wells or Qincade 💙 Show this post some ❤️ ✨ , if you've found it helpful 🙏🏻 #ContentMarketing #QincadeContent #SEO #ScienceMarketing #DigitalMarketing #SearchMarketing

Is your top-of-the-funnel (TOFU) marketing setting you up for success?   As a science marketers we know that first impressions really matter—but how do we ensure our brand grabs attention in an ever-crowded digital space?    The key lies in optimizing TOFU strategies to build brand awareness and foster genuine connections with the audience.   Our latest 'Qin helpful article (link in comments) dives into how you can make your TOFU marketing more effective by: ✔ Creating educational, evergreen content that resonates with scientists.  ✔ Tracking crucial metrics like website traffic and lead generation rates.  ✔ Leveraging SEO, paid social, and influencer partnerships to widen your reach. We examine how a couple of industry leaders are excelling at the TOFU stage by blending educational content with human-centred storytelling to spark lasting engagement.   Ready to take your TOFU marketing to the next level? What’s your most effective tactic for drawing attention at the top of the funnel? Drop your thoughts below 👇 👇 👇 #TopOfFunnelMarketing #TOFU #QincadeContent #ContentStrategy #FunnelConversion #ScienceMarketing

Want to better connect with your scientist buyers? Building effective buyer personas for scientists isn't like creating personas for typical consumers. Scientists value accuracy, data-driven insights, and in-depth information, which means you need a deeper understanding of how they think, what they need, and where they consume content. In our latest blog, we guide you through the process of creating detailed buyer personas for the scientific community: ✅ Ground your personas in real data: Use surveys, CRM insights, and interviews to understand scientists' goals, challenges, and motivations. ✅ Understand their preferences: Scientists aren't all the same—some prefer in-person events, while others thrive on digital content. Personalise your approach based on their behaviours. ✅ Keep personas up to date: As industries evolve, so do your buyers. Regularly validate and update your personas to ensure you're always in tune with their current needs and preferences. 💡 Remember, creating buyer personas for scientists takes time—but the result is a more effective strategy, better alignment with your content, and improved ROI. Check out the blog for a deep dive and get your hands on our free persona template! #BuyerPersonas #LifeScienceMarketing #ContentStrategy #KnowYourAudience #B2BMarketing #ScientistEngagement #QincadeContent

Don't miss out on this great opportunity for #biotech companies working on solutions to combat #AMR to apply for funding. Priority is being given to projects working on AMR in #UTIs, #bloodstreaminfections and #respiratoryinfections, Applications close on 30 October 2024. #AntiMicrobialResistance #funding #diagnostictests

In the face of shrinking budgets, a cluttered media landscape, and the relentless demand for content, #lifescience marketers are feeling the squeeze. A recent study of almost 1,300 marketers by the Influencer Marketing Hub (linked in comments) reveals that 78% struggle to deliver consistent, high-quality content with limited resources. It's a widespread sentiment expressed by everyone we directly speak with. But there are ways to avoid being drowned by the torrent and instead learning to dance in the rain as the saying goes. This new 'Qin brilliant article offers practical tips to marketers who want to avoid burnout and thrive in this dynamic era of content : https://lnkd.in/efiJNs5j #ScienceMarketing #QincadeContent #ContentMarketing #ContentStrategy #AIToolsnotTakeover

Is your content a goldmine or a graveyard? 💎💀 If you're a science marketer, a content audit can be a game-changer, helping you: A) Boost SEO B) Grow your business development pipeline C) Improve conversions and lead flow D) Nurture your leads more effectively ⏳ It's time to do your content audit if ⏳ ✔ You've never done one (or it's been a while) ✔ Your content is old, outdated, or underperforming ✔ You're developing a new content strategy ✔ Your content has grown significantly ✔ You're implementing new content management technology Why is a content audit so important? - Companies that invest in content marketing generate 50% more sales-ready leads at a 33% lower cost. (Forrester Research) - Content marketing costs 62% less than #outbound marketing while generating more than 3x as many leads. (demandmetric.com) Learn more in our latest blog (link in comments) ------------------------------------------------------------------------- Let our team help you uncover the hidden potential of your content. Qincade's content strategy design service includes a thorough audit. Drop us a line via hello@qincade.com to learn more about how we can help you win with your content assets. #sciencemarketing #contentaudit #contentstrategy #SEO #businessdevelopment #sales #marketing #leadnurturing

#ScienceMarketers are you avoiding Instagram and TikTok at your peril? As a marketer, it's hard to capture the attention of your target audience. In life sciences, your challenge is not just getting the attention of scientists, but also making the content accessible by simplifying complex topics. Enter short-form video – arguably the most engaging content format of our time. A Wyzowl report from 2022 indicated that 73% of consumers prefer video content over text-based content when learning about a product or service. On Instagram, Reels have been shown to drive double the engagement of regular static posts.   Companies like Genentech and Novartis, that share educational reels typically see more comments, shares and saves compared to traditional posts. By focusing on human narratives in their patient success stories and making science relatable in their behind-the-scenes lab work reels, Genentech sees significantly higher engagement rates than their static posts. During the pandemic, Pfizer’s bite-sized educational videos about mRNA vaccines, got millions of views on TikTok, proving that even the most complex science can be communicated effectively in 60 seconds. Why is it working? Short-form video content allows life science brands to:   ➡ Simplify complex topics ➡ Humanise their stories – so that everyone can relate  ➡ Spark meaningful conversations So, whether it’s educational clips, explainer videos or patient testimonials, it’s clear that the trend for short-form video content is here to stay. Try turning your long-form content into short-form videos and meet your audiences where they are – on Instagram and TikTok as well as LinkedIn – with content that inspires, informs and ultimately drives action. Watch the clip below from Qincade’s recent masterclass webinar with SelectScience® on 'Optimising Funnel Conversions'. This clip provides more tips on how you can generate awareness in an overcrowded marketplace. What short-form video content have you created recently that’s had good engagement? ----------------------------------------------------------------------- 📈 I post about science marketing, as part of Qincade's mission to help Life Science companies drive growth. 🤲 If you want to join us on our journey, follow me, Vika Lebedeva- Baxter or Qincade #ContentMarketing #QincadeContent #ScienceMarketing #