KWT Global - London

Read our EVP of Global Strategy and Insights Dara Cothran in PRmoment discussing the KWT Global Resonance Report findings and diving into the question of how executives can meaningfully engage with their audiences and how doing so can grow their impact.    Some key stats from the research include:    💡 Roughly nine in ten executives believe there’s a strong relationship between their external public-facing presence and the success of their business. 📊 72% of executives say business leaders who share content online about their personal lives are more approachable and human. 🤝 70% of executives say customers are more likely to purchase products or services from a company if they can relate to its leader.   Read more in the article here: https://lnkd.in/gSZ8QAmw

Here’s our very own Jeremy Page MPRCA, Executive Vice President and Global Director of Creative at KWT Global, on the creative value of implementing AI in the communications industry, as well as exploring how print companies can leverage the use of AI 💡 following his talk at Ricoh UK's second annual Print Evolution Live event! 🖨️✨   The event rallied together tech enthusiasts to discuss all things print innovation.    Find out more in the article here: https://lnkd.in/gxxybBwT  

This week we’ve loved working with thortful, the UK’s leading online marketplace for greeting cards, on the launch of the world’s first “No Crap Presents Please” Christmas Cards! This campaign is all about encouraging meaningful, thoughtful gifting and putting an end to those awkward, overly rehearsed “thank yous” this Christmas for presents we wish we hadn’t received. Key highlights from thortful’s research: 📉 87% of Brits would rather skip the gift if it’s not meaningful or puts the giver under financial strain.  😅 60% of people believe they’ve perfected the art of faking delight for unwanted presents.  ♻️ Two-thirds are actively looking for sustainable, waste-free alternatives like experiences or thoughtful cards. A whopping 83% of Brits would prefer a handwritten, personalised card over an impersonal gift. thortful’s new cards make it easier than ever to share genuine festive cheer, minus the “crap” gifts. A big thank you to body language expert Judi James, who’s lending her expertise to unpack the psychology of Christmas gift-giving and reactions.  It’s already making waves, with the campaign featured in Daily Mail News and the research getting a mention on Wednesday’s addition of Good Morning Britain! We can’t wait to see this campaign inspire more thoughtful gifting this season. 

Our KWT Global London team takes great pride in being part of a dynamic global team. While coordinating across time zones can be a fun activity, we especially value when we have the opportunity to connect in person with our CEO, Gabrielle Zucker, during her visits to our London office.   Gabrielle recently shared some valuable insights as well as a piece of advice for female business leaders. Take a look!

Following the release of our European Resonance Report, we’re excited to see the data included in an insightful article published by Marketing Week ⭐ The article outlines five interesting stats to start your week. Some of the key findings in the article include: 💡 Nearly four in five executives believe having a strong and visible leader is important for a company’s success. 📊 Female leaders are more likely to put on a “persona” versus their male counterparts, with 92% of women executives saying there is a distinct difference between their business and private personas, compared to just 2% of men.   Read more in the article here: https://lnkd.in/e4yhdEd2

⭐KWT Global Just Released: The European Resonance Report⭐   Our latest research with HarrisX - a Stagwell Inc. company reveals fascinating insights into executive influence across Europe – and how it compares to the US landscape.    See some of the key findings that caught our attention:   📊 78% of executives aspire to be industry influencers. 🤝72% believe sharing personal content online makes leaders more approachable. 💡 63% find it challenging to appear relatable to their audience.   Want the full story on how executives can build genuine influence and stakeholder trust?    Download our complete report linked in the comments. 

Last week, our very own Jeremy Page MPRCA, Executive VP and Global Director of Creative at KWT Global, took to the stage at our client Ricoh UK's second annual Print Evolution Live event. 🎤 The event showcased cutting-edge digital print technologies, inspiring conversations about the future of print innovation.🌟 Jeremy delivered an inspiring talk on the impact and opportunities of AI in the communications industry, shedding light on how artificial intelligence is transforming the way we engage with audiences and shape creative strategies.   We’re thrilled that Jeremy’s insights were highlighted in PrintWeek! Check out the article below for a deeper dive into the event👇 📰 Read the article linked in the comments!

We’re happy to see our client, The Other Art Fair presented by Saatchi Art 🎨 ✨, mentioned in ‘Londonist’s’ ‘The Top Exhibitions To See In London: October 2024’.    The Other Art Fair is the leading artist fair for discovering and buying art directly from the very best emerging artistic talent. From the 10th – 13th October, they will be holding the 100th global edition in London - a milestone event for the fair that marks over a decade of transforming the art world. Since its inception, The Other Art Fair has become a launchpad for nearly 10,000 artists, presenting a platform for artists to showcase their work collectively, merging diverse audience networks to expose the art to new demographics. Don’t forget to cop a ticket to what promises to be an amazing show! 🎫 #KWTGlobalLondon #TheOtherArtFair #LondonArt #EmergingArtists #ArtExhibition  

The World Federation of Advertisers recently published its survey findings on AI adoption in marketing which we found made for interesting reading. Survey takeaways:  - 63% of global brands are now using generative AI in their marketing strategies. - However, 80% are concerned about how their agencies are using AI on their behalf. - Top concerns: legal risks (66%), ethical issues (51%), and potential reputation damage (49%).   While these stats highlight the complex landscape marketers are navigating it's not all caution and concern! Jeremy Page MPRCA, EVP, Global Director of Creative, and Cressida Payavis, Senior Director of Design at KWT Global recently offered up their perspective on AI's potential. (Blog linked in comments).   They concluded that while we're in the early stages of AI adoption in our industry, the challenges cited in the survey shouldn't deter us. By harnessing AI's power alongside human ingenuity and integrity, we can create a new era of creativity and transparency in communications, where our unique contributions remain essential.   What's your take on AI in marketing? Are you excited about the possibilities or concerned about the challenges?   #AIinMarketing #CommunicationsStrategy

We are thrilled to welcome our newest client partner, TAIT, a leader in live entertainment experiences. It’s great to work on such an exciting client in a global capacity, collaborating with our US teammates to create and deliver impactful work across markets and sectors.    Our team looks forward to this cross-market collaboration and bringing future activations to life!