American Marketing Association

To successfully craft a social media risk management approach, you’ll need to understand what types of risks exist. Sprout Social, Inc. examines some common issues here 👉 https://bit.ly/3ZJIUug #RiskManagement #CrisisComms

“The higher up you go, the more responsibility you have, the fewer answers you should have. When you have all the answers, you immediately close off your world. So, don’t have all the answers. Instead, be curious, find out more, learn from others, and be open to any and all alternative ideas. You will see incredible answers come forth that you never could have imagined by yourself.” - Executive coach Nils Vinje's, founder of B2B Leaders Academy, advice to his clients on being an inclusive leader. Promote continuous improvement, spark creative thinking and encourage calculated business risks with these 5 tips from The Diversity Movement (article written by Donald Thompson, CDE®) ⬇️ https://lnkd.in/dKPrHM_s #InclusiveLeadership

"A lot of brand loyalty comes from being first to market. And so when brands think about 2025, it's important to consider: How can you be first, or at least part of a user's first experience?" - Spotify's Head of Global Business Marketing, Grace Kao Dive deeper with HubSpot ⬇️ https://bit.ly/3ZJqp9i

When choosing content distribution channels, match them with your business goals, budget, and where your audience spends time. Owned media: Free content through your blog or email newsletters. Paid media: Social ads, influencer collaborations, and other paid options. Earned media: Publicity from word of mouth, media coverage, and achievements. Your channel choice depends on where your audience lives (hello, YouTube!) and the right content for the platform. Content via Semrush ✏️: https://bit.ly/402kRab #ContentStrategy #MediaChannels #MarketingTips

Think you know who’s driving AI adoption in marketing? The latest Lightricks x AMA report reveals a surprising trend: it’s the executives who are spearheading this revolution. This insight challenges assumptions and shows how leadership is shaping the future of marketing through AI. Dive into the data and find out what it means for your business. Download the full report here: https://lnkd.in/eRBqQJG5 #Sponsored by Lightricks

As we reflect on 2024 and look ahead to 2025, it’s the perfect time to define clear, specific goals for your marketing efforts. Your goals should be closely aligned with your broader business objectives to drive success. When you set clear goals, you set clear objectives with deliverables and timelines, keeping your team motivated. The SMART framework is a great way to ensure your goals are achievable and impactful! Image via Semrush #MarketingGoals #GoalSetting #SMARTGoals #MarketingStrategy #2025Goals

4 common misconceptions about tags and segments, and how to start using them for smarter marketing ⬇️ https://bit.ly/3ZEc8KZ Via Intuit Mailchimp #Targeting #Segmentation #Audience

From 'Skibidi' to incorporating 'chat' into everyday conversations, 2024's trends highlight how digital culture continues to influence language. For marketers interested in staying current, GIPHY’s latest insights offer a look at the evolving slang and terminology shaping online interactions. Check it out 👉 https://bit.ly/4iIn42P #DigitalCulture #TrendingSlang

AI and futuristic marketing buzz—what’s worth your attention? Copyblogger Media analyzed the top marketing trends to help you focus on what actually drives growth. Discover key trends, real-world examples of brands leveraging them, and actionable tips to incorporate them into your 2025 strategy 👉 https://bit.ly/4fgzhZH #MarketingStrategy #MarketingTrends2025 #DigitalMarketing

A study published in the Journal of Marketing highlights the "ambassador effect," showing that consumers who both commit to and promote a sustainable behavior, like using reusable bags, are more likely to stick with it long-term. This strategy can drive social responsibility without requiring financial incentives, benefiting both brands and the planet. Read more 👉 https://bit.ly/4eB8UOe #AMAJournals #Sustainability #MarketingForGood