ClearAction Continuum

Daily CX Leadership modernization updates needed: 1) Purpose of Customer Experience Leadership = Align expectations of customers + employees/leaders + partners + investors. When expectations are aligned, . . . . . . performance is guided by truth. . . . growth is highest. . . . costs are lowest. . . . collaboration is easy and fruitful. . . . your brand has integrity. . . . it's a joy to be your employee, customer, partner, investor. When expectations are mis-aligned there are numerous losers. Discover expectations as your #1 priority. -- start with high-potential customers and employees. -- find the sweet spot: common outcomes desired among all parties. -- make that crystal clear to all parties. -- master it in everyone's competencies. -- own the market for this specialty. -- let it fuel creativity, innovation, and expansion. -- insist on it guiding efficiency. Face it: you already have a leader in Marketing, Sales, Support, Operations, etc. Your CX Leader adds unique value in doing what none of these leaders has the forte or bandwidth to do: align expectations. What do customers want? To get what they expected. Clue: you set those expectations in your value proposition. You owe it to them to meet those expectations. Simple. This single integrator (aligned expectations) has the power to multiply growth by 1.1X, 1.3X, . . . sky's the limit. Please add your thoughts! via Lynn Hunsaker, CCXP #Leadership #Change #Strategy #CustomerExperience

Join us 9th January and any/all Thursdays to remove revenue roadblocks! You'll multiply growth by aligning non-customer-facing handoffs, purpose, outcomes, and rewards to customers' expectations. Go beyond touchpoints to the real roots of dysfunction. Discover practical, proven ways in CX Leaders Masterminds. Try it with money-back guarantee in Q1'25 only! #RevenueOperations #BusinessGrowth #CustomerCentricity #CustomerExperience #EmployeeEngagement

VPs and Directors in CX, CS, and Marketing typically focus on 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. 𝘛𝘩𝘢𝘵'𝘴 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘵𝘦𝘤𝘩 𝘢𝘳𝘦 𝘴𝘦𝘵 𝘶𝘱 𝘵𝘰 𝘥𝘰. As a leader, you can do much more than that! 𝗕𝘆 𝗿𝗲𝗺𝗼𝘃𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗿𝗼𝗮𝗱𝗯𝗹𝗼𝗰𝗸𝘀, 𝘺𝘰𝘶 𝘴𝘦𝘵 𝘶𝘱 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘵𝘦𝘤𝘩 𝘵𝘰 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘺 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗿𝗼𝗮𝗱𝗯𝗹𝗼𝗰𝗸𝘀 𝗮𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹. Your company is shooting itself in the foot. It's senseless to put bandage after bandage on a disease. ClearAction's Masterminds show you how to 𝘤𝘶𝘳𝘦 𝘵𝘩𝘦 𝘥𝘪𝘴𝘦𝘢𝘴𝘦 𝘱𝘦𝘳𝘮𝘢𝘯𝘦𝘯𝘵𝘭𝘺. 𝗣𝗿𝗼𝗳𝗶𝘁 𝗽𝗼𝘁𝗵𝗼𝗹𝗲𝘀 𝗮𝗿𝗲 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗮𝗯𝗹𝗲. Costs are spiraling this decade due to quiet quitting, rushed mindsets, whac-a-mole management, shortcuts, and decisions of 𝘢𝘭𝘭 𝘬𝘪𝘯𝘥𝘴 𝘮𝘢𝘥𝘦 𝘪𝘯 𝘢𝘣𝘴𝘦𝘯𝘤𝘦 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴. 𝗚𝗲𝘁 𝗿𝗲𝗮𝗱𝘆 𝗻𝗼𝘄 for our January series of 90-minute Masterminds focusing on CX-Inspired 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 and our February series on CX-Inspired 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆. Or schedule your own mastermind(s) at your convenience! SEE HOW ⬇️ #CustomerCentric #CX #BusinessGrowth and follow 🔔 Customer Experience Online Training 🔔 Lynn Hunsaker, CCXP

WASTE = anything at-odds with CX or EX. Less waste increases budget for hiring, new product development, market expansion, more robust product launches, Marketing, Sales, partnerships, acquisitions, etc. Ironically, company-wide cost decisions shape all growth strategies. Re-think all your company does as (1) Value Creation and (2) Value Rescuing. See 3 new ways to think of growth and costs as 2 sides of the same coin! https://lnkd.in/gQcSiG58 via Lynn Hunsaker, CCXP #CustomerExperience #BusinessGrowth #RevOps

What's your CX PI score? See why it matters ⬇️ See how to improve it: https://lnkd.in/gnidskPF #CustomerExperience #CustomerCentricity #CX #BusinessGrowth

I'm especially grateful to all my customers in 2024! I couldn't go on without you, literally. Congratulations again to 2024 CCXPs influenced by my prep course (see Comments). CX Leader Masterminds, Walk The Talk Forum, Fireside Chats, C-Suite Guide to Growth=CX=EX, CX Value Dashboards, Coaching, Power Guides for CX+EX+PX Experts and Enthusiasts, and CX Leadership Value Newsletter . . . . . . are what funds my entire existence and ability to share generously in public articles and presentations. And I'm happy to embed my new realizations about customer-aligned business into everything you pay me for! It's meant to help our beloved Customer Experience profession grow in clout, respect, and influence for higher quality of life of all people in the world. I have no other compensation, so of course you mean everything to me. Deep thanks to you for spreading the word and inviting your extended team and executives to accelerate customer-centric maturity by becoming ClearAction customers, too. I'm cheering for your success: we win together! You're ongoing feedback and application experiences are treasured, as I'm keen to continually improve, in the spirit of customer experience progress. Here's what people are saying: https://lnkd.in/gXBEGVBr #CCXP #CustomerCentricity #Customerexperience #BusinessGrowth

I'm thankful for awesome opportunities to share in 2024! . . . and very grateful to thousands of you who've liked, commented, read, and heard my voice this year. ➡️ see links in Comments! 💎 Why do I share so much? 1) Customer Alignment Strategy (getting your firm in-sync with customers) is in danger of extinction due to over-emphasis on Engagement Strategy (getting customers to do things). 2) I continually realize something new about Customer Alignment Strategy, in addition to building hands-on practices in engaging non-customer-facing groups since I became VoC Manager in Sonoco's Strategic Planning department in 1991, and then led Corporate Quality & Customer Experience at Applied Materials. 3) CXM is still in an immature stage (see any maturity study). 4) What I've shared publicly is still a fraction of what you get in my Power Guides, Masterminds, ROI Value Dashboards, Walk The Talk Forum, and so on at ClearAction. 💝 Heartfelt thanks for these recent collaborations. . . '24 Executives Walking the CX Talk case studies: 👏 Michelle Nwoga (UBA) 👏 Carolyn Muise (NCR, Dell, EMC) '24 Interviews: 👏 Orange SL & Alpha Bundu (Service Week Fireside Chat) 👏 Thematic & Alana D. (CX ROI) 👏 Satrix Solutions & Ben Holland (CX Strategy) 👏 TheXTpodcast & Ashutosh Karandikar, CCXP (4 Cs of CX Alignment) 👏 Happitu & Rob Dwyer (CX Maturity: Forrester/ACSI) 👏 Heretto & Scott Abel (CX Content ROI) 👏 Deirdre Martin (Value Quotient) 👏 Greg Tucker (CX ROI) 👏 CX Goalkeeper Podcast & Gregorio Uglioni (CX Silos) '24 Affiliates: 👏 CX Academy Africa (CCXP live classes) 👏 SANDSIV (Masterminds & Masterclasses feature Sandsiv examples) 👏 GrowthEdge Series (Feedbackworx CX skills assessments) '24 Presentations: 👏 CXPA Canada Toronto (Show Me the CX Money) 👏 CXPA Rochester & Jason Hammel, MSMK (CX Gold Metrics) 👏 Sonia Zavala CX & SONICXcorp (CX ROI Q&A in Spanish/English simultaneously!) 👏 European Customer Experience Organization (ECXO) & Ricardo Saltz Gulko (3 demo webinars for ECXO Maturity Masterclass) 👏 Altuïtion & Stephan van Slooten (Show Me the CX Money) 👏 AMA Phoenix Chapter (Earn or Churn) 👏 GrowthEdge Series & Ubong Nkanta (Expectations Key to Profitable Market Leadership) 👏 Customer Experience Association of Uganda (CX Leadership) '24 Articles: 👏 CustomerThink & Bob Thompson (CX ROI Handbook series) 👏 Customer Strategist Journal (ECXO webinar recaps) ➡️ +Follow: ClearAction Continuum ➡️ +Follow: Customer Experience Online Training #CustomerExperience #CustomerCentricity #BusinessGrowth #RevenueOperations

Why inflation so high since 2020? Mostly this: decisions out-of-tune with customers' values. How to fix it? Start with CURIOSITY. https://lnkd.in/gcUCVH33 Yes, uncertain supply chain, uncertain workforce, uncertain politics, rising interest rates, rising supply prices . . . but what's at the root? When we center all roles on clarity about customers' values . . . and honor that 100% in how we design, review, and reward performance of everything and everyone . . . that cuts costs tremendously . . . and cuts quiet quitting significantly . . . which also makes your brand more agile and magnetically attractive to existing and new customers, employees, partners, and investors. Right? Hear my 5-minute vlog about being curious and instilling curiosity across your firm . . . click my article below And sign up now for Growth Masterminds starting January for EMEA/Americas and February for Asia/Oceania/West Coast N.America. You'll get a tailored plan and a dozen profound takeaways that are easy to implement for noticeable Q1 gains. https://lnkd.in/gMV4BGxQ #CustomerExperience #CustomerCentricity #BusinessGrowth

Hear proof of exec ownership of CX excellence!  * How to build it * How it's a game-changer * Customer Alignment vs. Engagement as your CX Team's focus multiplies all growth metrics! Carolyn Muise led company-wide CX at EMC, Dell EMC, NCR Corporation, and NCR Atleos from 2013 to 2024. Hear her 20-minute summary of what it took to multiply CX value via customer alignment strategy: walking the CX talk from the top-down. This is what you learn in 5-minute guides in Walk The Talk Forum: Growth=CX=EX at ClearAction.com! Check it out . . . it's clearly your best value for 2025 CX-led growth, and, in any circumstances, high time for your team to discover how simple and powerful it is to take action for walking the talk company-wide. #CX #CustomerExperience #CustomerCentricity #BusinessGrowth

Growth=CX=EX, right? So, how do HR/OD/EX leaders see this? Here's how CX Leaders can collaborate better to drive superior CX, EX, revenue growth, and cost efficiency: https://lnkd.in/g99AN4vS Share this! #EmployeeEngagement #BusinessGrowth #CustomerExperience #CustomerCentricity