Coalition for Innovative Media Measurement (CIMM)

Today, CIMM and the TVB unveiled the Local TV and Video Innovation Showcase – a comprehensive analysis of case studies paving the way for better technology, enhanced audience connection, and improved advertising effectiveness for local TV and video businesses. The report highlights new and innovative ways of thinking to meet the growing demand for more precise targeting, addressability, measurement, and accountability, and deeper audience engagement. Thank you to our group of innovators. To read the full report, visit: https://lnkd.in/g2FXjQYN AdImpact, Ampersand, Effectv, Comscore, Inc., Consumer Orbit, dentsu, Gray Media, HyphaMetrics, Madhive, Magid, Nexstar Media Group, Inc., New York Interconnect, Run3TV, Spectrum Reach, Tunnl, and WHO'S WATCHING TV, LLC

CIMM's Tameka Kee shares her take on the three trends shaping the industry today - and describes the state of media in 2025 as ~ mutable ~ (word of the year, anyone?) Read below from Broadsheet Communications' Ben Billingsley 👇

The next Coalition for Innovative Media Measurement (CIMM) member meeting is Wednesday, Feb 12 at 1pm ET / 10am PT 🗓️ Here’s a first look at our agenda featuring incredible industry execs: 👥 📏 An overview of the new Audience Measurement Coalition and how regulatory developments in Europe are impacting audience measurement with Stuart Wilkinson (Kantar Media) & Lucia A. (PRO TV & head of Romanian JIC, ARMA). 🎯 An early look at some successful examples of audience targeting using predictive AI to drive sales and brand lift from the Research Measurement Technologies, Inc. team, including Bill Harvey, Audrey Steele & Graeme Hutton and KnotSimpler, Inc.’s Josh Chasin. 🔒 A discussion on VPPA compliance and (potential) signal loss in the CTV ad ecosystem in 2025 with Julia Shullman (Telly TV) & Alex Strickland (FreeWheel). These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: info@cimm-us.org.

This morning, the Coalition for Innovative Media Measurement (CIMM) announced its program of strategic priorities for H1 2025 – featuring critical themes like Market Mix Modeling, Identity Resolution, and Attention to support buyers and sellers as they navigate new transformations across the measurement and currency landscape. Read more in Advanced Television ⬇️ The Coalition will provide an update on the studies and papers in support of these initiatives at its annual CIMM East Event in NYC on April 2, 2025 – uniting leading executives from media, advertising, and research to discuss the latest issues shaping the industry. For more information visit: https://lnkd.in/gwe98Trj.

📺 Like years past, 2025 will be a critical year for measurement. As streaming offerings continue to evolve and converge, advertising and audience measurement has done the same – but one critical aspect hasn’t: content. 🔮 CIMM’s Jon Watts spoke to StreamTV Insider's Bevin Fletcher on the Coalition’s recent content measurement report, and what it’s going to take to provide comprehensive, holistic measurement in today’s media landscape:  https://lnkd.in/gqYk-mJg

🛍️ 💳 NOW TRENDING: Retail Media Networks need to prove their value in order to gain wallet share in 2025. CIMM’s Tameka Kee shared her two cents with Mediaprobe on what’s to come for the ecosystem at large – and how RMNs can stand out amongst the crowd:

ICYMI: Our first member meeting of the year is tomorrow, Jan 15 at 1pm ET. Looking forward to presentations and discussions from Gregg Galletta, Bret Leece, Bhavana Smith, Todd Gordon, Ben Hovaness, Kate S., Benedict Evans & Claudio Marcus! These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: info@cimm-us.org.

Happy New Year! Who’s ready to drive collaborative effort and meaningful change in 2025? CIMM’s first member meeting of the year is Wednesday, January 15th at 1:00pm ET, with presentations from: 💬 Gregg Galletta, EVP at Truthset on how CIMM’s new study and if the industry should trust the accuracy of ad and measurement targeting based on IP addresses. 📺 Bret Leece, Co-Founder at Analytic Story Architects, Bhavana Smith, Founder at Until There Are Nine®, and Todd Gordon, Founder of Gordon Growth Enterprises LLC for an exciting overview of CIMM’s new project – a high-profile guide of best practices for planning, buying, and measuring CTV and streaming campaigns. 🔮 Ben Hovaness, Chief Media Officer at OMD Worldwide, Kate S., Global President of Business Intelligence at GroupM, Industry Analyst Benedict Evans, and CIMM Board Member Emeritus Claudio Marcus for an interactive Fact vs. Fiction debate on media industry predictions for the year ahead. These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: info@cimm-us.org.

TOMORROW: Deep Dive Seminar on Programmatic TV (Dec. 11 at 1-2:30pm ET) This session will dig into the findings from CIMM's soon-to-be-published report on programmatic TV advertising, which will provide thorough diagnostic assessment of the current state of the programmatic TV market, with a focus on five key challenges: Transparency, Standardization, Interoperability, Operational Burden & Education. In addition to a deep dive into the report, led by Emily Palmer (digital media & adtech consultant and chairwoman of the The Women in Programmatic Network), the seminar will include two panel and group discussions: ➡️ State of the Market: Andrew Tint (Sling TV), Greg Langer (Havas Media Network), Esra Bacher (Google) and Emily Wood (iSpot.tv) will highlight some of the operational, technical, commercial and legal issues that various stakeholders grapple with. ➡️ Collaboration and Standardization: Brendan Garrone (NBCUniversal) and Melinda Gladnick (Comscore, Inc.) will share practical actions we can take to move the marketplace forward. This seminar is exclusively for CIMM Members, but membership is open to the entire industry. To learn more, contact info@cimm-us.org. 

That's a wrap on CIMM London! Special thanks to all of our incredible speakers and attendees – as well as our partners Beet.TV & Index Exchange – for making our first event across the pond a success! From attention to the future of streaming and measurement, data collaboration and more, we (almost) covered it all and are grateful for the perspectives brought by each of our speakers and the conversations that continued throughout the day amongst attendees.