Fisher-Price, Inc.

Fisher-Price, Inc.

Manufacturing

East Aurora, New York 48,047 followers

Childhood starts here

About us

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

Industry
Manufacturing
Company size
501-1,000 employees
Headquarters
East Aurora, New York
Type
Public Company

Locations

Employees at Fisher-Price, Inc.

Updates

  • Fisher-Price, Inc. reposted this

    View profile for Brian J. Fitzharris, graphic

    Senior Vice President / General Manager of Fisher-Price

    #BREAKINGNEWS Fisher-Price, Inc. has been nominated for Toy of the Year in TWO different categories! YOU have the power to help us win by voting here... 🥇 Vote for Laugh & Learn Ultimate Playhouse: http://bit.ly/4ew2G1M 🥇 Vote for Rockin' Record Player: https://bit.ly/4eswGvr YES, you can vote for both. They're nominated in different categories, so you don't have to choose! Win-win! Thanks for your support! #Mattel #Toys #TOTY #TopToys #ChristmasGifts #FisherPrice #Award #GOAT

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  • Where did the wind take us today? To the Fisher-Price Toy Store! In 1931, Herman Fisher, Irving Price, & Helen Schelle changed the toy industry by creating toys that not only inspired child development, but were also packed with fun! More than 90 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. The iconic toy store in East Aurora, NY houses all of our favorite toys and is open to the public!

  • We were thrilled to once again host the Fisher-Price™ Junior Tailgate at the annual Bills Kids Day game! As the Official Partner of Play for the Buffalo Bills, our partnership lets us connect with our community in meaningful ways, bringing the littlest Bills fans and their families a day filled with fun, laughter, and the happiest unforgettable moments. From interactive play zones to special appearances, we love making memories with our community and celebrating the joy of play together. Good luck to the Bills as they kick off their first regular season game this weekend! 🏈 GO BILLS 💙❤️

  • At Fisher-Price®, we’ve put the needs of families at the center of everything we do for over 90 years. We know that teaching their kids to be kind and inclusive is one of the top priorities for parents today and we believe that play is a powerful tool that can make these conversations a little easier. Our Little People® Spread a Little Kindness program, which features a collection of play-based resources, is designed to empower caregivers and educators as they talk with kids about kindness, empathy, belonging & more. New in 2024, we've introduced a Q&A that can help adults answer kids' questions about the similarities & differences they notice in their world. It uses a simple, research-based framework to break conversations down into three easy steps: 1) Acknowledge & Observe, 2) Explain & 3) Celebrate! Learn more today at https://lnkd.in/ewzfAiPJ. #SpreadALittleKindness

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  • Here at Fisher-Price, we believe in the power of music. The power to help kids grow and develop. The power to bring families together. The power to create joyful, memorable moments. That’s why we put such care into the music in our products and create songs that parents love just as much as their kids. And today we are excited to announce a new artist on our soundtrack: John Legend!   As an award-winning singer/songwriter and dad, John’s passion for music extends from the studio to the playroom. And when he posted a video singing “Maybe” (AKA “the purple monkey song”) from our Kick & Play Piano Gym last year we immediately reached about working together.   As announced on social today, https://lnkd.in/e_ASrd_T, our collaboration will include partnering with John on his first ever children’s album!   We are so excited about this partnership and how the album has come together. It truly feels like a soundtrack for childhood. We can’t wait for you to hear and see what’s to come!

  • Fisher-Price is incredibly proud to once again team up with the Buffalo Bills, Wegmans Food Markets, and the best fans in the NFL to support our beloved Buffalo community. Yesterday, Fisher-Price donated $1 million to John R. Oishei Children's Hospital following the sales of last year’s special edition Little People Collector Buffalo Bills set.    Fisher-Price has now donated nearly $3 million to the Children's Hospital of Buffalo Foundation since the launch of the first Little People set in 2021. The funds donated are helping to ensure access to high quality health care for the moms, kids and babies of Western New York.   #FisherPrice #Mattel

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  • To close out Play it Forward week here in East Aurora, a group of employees spent the afternoon at FeedMore WNY packing and sorting food. "FeedMore WNY’s mission is to offer dignity, hope and a brighter future by providing nutritious food, friendship and skills training to our Western New York neighbors in need." We look forward to continue Playing it Forward throughout the year! #FisherPrice #Mattel #PlayitForward

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