Footwear News

After nearly 10 years, Stadium Goods is closing its New York City storefront. Michael Daniel, senior vice president and general manager of Stadium Goods, confirmed with FN that the retail location at 47 Howard St. will close this month. The final day of operation will be Jan. 19.

A limited number of pairs of the silver boot seen during the Opening Ceremony of the 2024 Paris Olympic Games is now available to the public. Created by Parisian footwear brand Both in collaboration with designer Jeanne Friot, the boots were first seen on the silver knight rider going up the Seine River as well as on the Joan of Arc character who delivered the official Olympic flag during the ceremony.

While Tiger Woods’ Sun Day Red golf label is nearly a year-old, it’s logos may need to change if PUMA Group has anything to say about it.

With the holiday season in the rearview, the winners of the crucial shopping period — and frontrunners for a strong 2025 performance — are coming into focus. According to a Monday note from Needham analyst Tom Nikic, CFA, HOKA and UGG had a strong holiday shopping season, which has positioned parent company Deckers Brands to become a top stock pick for 2025.

adidas is getting in on the Formula 1 hype for the first time with a new partnership. According to the German athletic brand brand, it has inked a new multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team. As part of the deal, Adidas said it will create a complete range of apparel, footwear and accessories for the entire Mercedes-AMG Petronas F1 team – including drivers, mechanics and engineers – as well as the team’s fanbase.

Coco Gauff is Unrivaled. The tennis superstar has added her name to the growing list of high-profile woman athletes to invest in Unrivaled Basketball, the three-on-three women’s basketball league founded by WNBA stars Breanna Stewart (who appeared on the cover of FN’s August 2024 issue) and Napheesa Collier.

Tyler Rutstein, a veteran of adidas and Overtime, has been hired by Under Armour as its senior vice president of global brand and Americas marketing.

One of the best ways to accurately forecast which trends are next to take over is by analyzing where things currently stand, and there aren’t many data sets as comprehensive as GOAT Group’s third annual Alias Market Report. The 2025 Alias Market Report combines sales data from GOAT and Flight Club ranging from January 1 to October 31, 2024 to offer a detailed perspective of the sneaker and streetwear styles which are shaping today’s marketplace. 

The Original Muck Boot Company is adding the title of “the official boot of dog walkers” to its company bio. According to the Rocky Brands-owned footwear company, it has signed on to be the official sponsor at the 149th annual Westminster Kennel Club Dog Show presented by Purina Pro Plan next month. The brand said on Monday that it will outfit show ambassadors who are dog handlers and work with The Westminster Kennel Club on social media integration to celebrate the event.

PUMA Group announced its partnership with HYROX in June 2024, becoming the fitness race’s official apparel and footwear partner. To start 2025, the two have teamed up on a new collection, which includes Hyrox-branded footwear for the first time ever.