Guylian

After a successful partnership this summer, we’re thrilled to join forces once more with Foubert - ice cream & pancakes – this time for the festive season! 🎄🎅 Presenting the limited edition Guylian x Foubert Christmas Log, a luscious dessert crafted with our signature praliné ice cream, chocolate biscuit, and festive decorations, all topped with our iconic Guylian Seashells. 🍫 This luxurious dessert brings together the finest of Belgian craftsmanship: a rich, creamy praliné ice core filled with finely ground Guylian chocolate, complemented by the signature Guylian praliné taste that chocolate lovers know and adore. Designed to be the star of any Christmas table, this indulgent 'Bûche de Noël' combines the best of tradition with the unique touch of Guylian’s refined praliné. ✨ Available in Belgium only, in limited quantities from 12th December. 🛒 Pre-order via Foubert’s webshop or directly in-store at Cremerie Foubert in Sint-Niklaas – the perfect way to celebrate the season with family and friends! “We’re incredibly proud to continue our partnership with Foubert and bring the Guylian experience to a whole new level this Christmas,” says Liesbeth Coppens, Guylian's Global Communications Manager. “This unique co-branding allows us to reimagine our iconic praliné flavour in a festive treat, merging the best of Guylian and Foubert for chocolate and ice cream enthusiasts alike.” 💚 #Guylian #Christmas #brandcollab #BelgianCraftsmanship

📺 November 24th, we're featured in SOS Piet XL, one of Belgium's most beloved cooking shows! In this upcoming episode, Piet Huysentruyt will create two delicious recipes with our iconic Seashells: Guylian Cookies and a rich Guylian Chocolate Ganache. This collaboration is more than just product placement; it’s an invaluable opportunity to bring our brand directly into the heart of consumers’ kitchens. Seeing a product used in an appealing, real-life setting makes it easier for viewers to imagine using it themselves, transforming brand awareness into inspiration. And as we know, recipes have the power to build a lasting emotional connection with consumers, turning a simple ingredient into a favourite tradition. By merging our brand with SOS Piet's expertise, we hope to spark culinary creativity and showcase the versatility of our iconic Seashells. Stay tuned for some irresistibly indulgent ideas! #Guylian #SOSPietXL #VTM #ProductPlacement #BelgianChocolate

Creating a standout in-store experience: Guylian’s island execution in Portugal At Guylian, we’re constantly pushing boundaries to make our brand stand out in a busy retail landscape. This season, we’re thrilled to roll out an enhanced in-store presence across major retailers in Portugal, spotlighting our distinctive brand assets to catch the eye of every chocolate lover! In this Portuguese activation, you’ll spot our iconic Seashells in their recognisable premium packaging, accompanied by a lighthouse, symbolising our origin story on the Belgian coast. Together, these elements create an in-store presence that is unmistakably Guylian. To deepen shopper engagement, we introduced a “moments wheel” that guides shoppers to the perfect Guylian product for every occasion. With our love story as the overarching theme, we’re celebrating the unique spirit of giving. Proud to create memorable moments in-store, and excited to bring this experience to even more locations soon! #Guylian #InStoreMarketing #ShopperEngagement #HolidayGifting FERBAR, S.A.

📢 Ben jij een toekomstgerichte ingenieur met een passie voor chocolade, voedingstechnologie, duurzaamheid en maatschappelijk verantwoord ondernemen? Wil jij jouw expertise inzetten in een team dat duurzaamheid, kwaliteit en innovatie vooropstelt? Stap in de wereld van Guylian als QESG Manager.

📢 Ben jij een toekomstgerichte ingenieur met een passie voor chocolade, voedingstechnologie, duurzaamheid en maatschappelijk verantwoord ondernemen? Wil jij jouw expertise inzetten in een team dat duurzaamheid, kwaliteit en innovatie vooropstelt? Stap in de wereld van Guylian als QESG Manager.

This holiday season, we’re presenting our iconic Seashells in a limited edition collection with a renewed, festive design. Crafted with attention to detail, each package exudes elegance – perfect for those seeking a refined, tasteful chocolate gift. Our exclusive seasonal collection responds to the growing awareness around sustainability: 100% Fairtrade cocoa, recyclable packaging, and free from palm oil and soy. With this exclusive design upgrade, we aim to enhance the festive spirit and make this season truly unforgettable. A sustainable Christmas gift to enjoy or share with peace of mind! 🌟 #Guylian #LuxuryDesign #HolidayGifting #BelgianChocolate

Around the world, chocolate is not only a personal treat but also a thoughtful gift for special occasions. Diwali, the Hindu festival of lights celebrated by millions globally, symbolizes the triumph of light over darkness. Taking place between mid-October and mid-November, Diwali traditions include decorating homes, shops, and public spaces with rows of lighted lamps or 'diyas' 🪔, as well as exchanging gifts and sweets with family and friends. As a trusted premium brand, Guylian’s 100% Fairtrade Belgian chocolate Seashells make an exceptional choice for Diwali gifting. Crafted with care from Fairtrade-certified cocoa, our chocolates are not only a delightful treat but also a symbol of quality and sustainability. Guylian is globally available, making it easy to share with clients, partners, or loved ones worldwide, embodying both taste and thoughtfulness this Diwali. #Guylian #BelgianChocolate #Diwali2024 #SeasonalGifting

At Guylian, we believe that indulgence can - and should - go hand in hand with corporate responsibility. That's why we are proud to unveil our new premium box design, where 100% Fairtrade Belgian chocolate meets sustainable innovation. While our fully recyclable packaging re-design was first rolled out in 2022, we are now removing the plastic film from the outside of our iconic Seashells packaging, replacing it with a sleek, fully recyclable central closure which opens in two parts for easy access to the marbled chocolates. Each tray of Seashells is also securely sealed to ensure freshness. This refined design not only enhances the luxurious feel of our chocolates but also reflects our ongoing commitment to reducing environmental impact. In addition, inside our packaging you can read the enchanting origin story of Guylian, from the romantic holiday of Guy and Liliane Foubert to the creation of the first chocolate Seashells. #Guylian #BelgianChocolate #PremiumGifting #sustainability

This week, Guylian proudly highlights its status as Belgium’s largest Fairtrade A-brand in the chocolate industry during the Week of Fair Trade. Since 2022, our world-famous Seashells have been made exclusively with Fairtrade-certified cocoa, reinforcing our commitment to fair trade and sustainable farming practices. By using Fairtrade cocoa, we ensure that farmers receive a guaranteed minimum price that covers the cost of sustainable farming. When market prices exceed the minimum, the higher rate is paid, providing a safety net and stability for farmers. In addition, the Fairtrade premium supports projects that improve farmers' quality of life. From investing in more efficient farming techniques to building schools and hospitals, we are dedicated to making a positive impact in the communities where our cocoa is grown. 🌱🍫 #Guylian #ChooseFairtrade #BelgianChocolate #Sustainability #FairTradeWeek Fairtrade Belgium #BeTheChange and make trade fair ✊

What better way to capture the memories of your travels than with irresistible premium Belgian chocolates from Guylian? 🍫 🛫 Join us from Sunday, 29th September to Thursday, 3rd October at the TFWA (Tax Free World Association) World Exhibition & Conference in Cannes, where we will unveil our exciting new innovations in Travel Retail. Discover our beautifully redesigned premium chocolate boxes and expanded seasonal offerings, crafted with 100% Fairtrade cocoa and natural ingredients, reflecting our commitment to sustainability. Over the past year, we introduced new exclusive sizes and chocolate assortments, solidifying our position with 17 Travel Retail exclusive products and showcasing our dedication to offering tailored solutions for the Travel Retail market. Visit us at stand P19, in the Mediterranean Village, and be among the first to experience the future of Guylian's travel retail range. #Guylian #TFWACannes #TravelRetail #BelgianChocolate #Sustainability