Ketch

🔥 The Ketch Partner Program is HERE 🔥 Calling all consulting firms, law firms, tech platforms, and marketing agencies: today we officially announce the Ketch Partner Program, arming you with the next-gen tools to conquer privacy and drive data activation in the AI era. Ketch empowers partners with tech that simplifies privacy ops and unlocks the permissioned data for business growth. Companies select Ketch for our modern approach, including: 👏 Automates key compliance workstreams, like consent signals and DSRs 👏 No-code, intuitive interface designed for non-technical users 👏 Powerful APIs and extensive integration options Why partner with Ketch? ✔️ Incentivized pricing and commissions ✔️ Dedicated partner management ✔️ Hands-on implementation support and guidance Our partners are already seeing the benefits: “Bounteous x Accolite clients who use Ketch value its ability to connect consent preferences seamlessly across their data ecosystems,” says Jonathan Weber, SVP of Data & Analytics at Bounteous. “The Ketch APIs reduce complexity and help automate key tasks, driving efficiency and ROI.” “Together, Myna and Ketch are building innovative solutions that put customers first,” says Eric Dieterich, Founder and Managing Partner at Myna Partners. “Our partnership thrives on a shared commitment to customer success and truly listening to client needs.” Ready to elevate your clients’ privacy game and unlock new revenue streams? Let’s get to work. Dive into the Ketch Partner Program below ⬇️ Bounteous Myna Partners Red Clover Advisors Wyng Assertiva S.A. Boltive Americaneagle.com 85SIXTY VeraSafe Kelley Drye & Warren LLP Kelley Drye Advertising Law Transparent Partners Saint Hugo CrossCountry Consulting Jigsaw

✂️ Shaving complexity, pixel by pixel. ✂️ When Dollar Shave Club migrated to Shopify, they needed a privacy solution that could integrate seamlessly. At the top of their list: ◾ Integration with the Shopify ecommerce platform. While rebuilding their internal solution was an option thanks to a talented engineering team, it would be labor-intensive, competing with other business critical initiatives. A purpose-built privacy platform with Shopify integrations would be the best, most efficient choice. ◾ Ability to fire website tags based on consent preferences–an automated workflow to ensure that when website visitors opt-out of certain data collection preferences, the corresponding pixels, tags, and trackers stop firing. ◾ An easier process for responding to people’s privacy requests, escaping manual Google sheets for purpose-built automation workflows. Enter Ketch 🚀 In just one month, DSC launched a privacy and permissioning solution for consent management, pixel/tag/tracker visibility, and DSR workflow automation. As John Dukesherer, Operations Manager at DSC, puts it: “Ketch has empowered us to take our privacy operations to the next level. As we grow, we’re excited to see how Ketch will continue to support us in maintaining compliance and enhancing our internal processes.” Dollar Shave Club, powered by Ketch ✨

Clean rooms and privacy–what the FTC left out of their recent blog 👀 The FTC’s blog this month, "Data Clean Rooms: Separating Fact from Fiction," stirred the pot—but left a lot unsaid. In this episode of the #PrivacyHuddle, Alysa Hutnik and Jonathan Joseph dig into the current reality of privacy concerns and clean rooms. Three key takeaways: 1️⃣ It’s still early days. Clean rooms are a nascent category, and even regulators are figuring out how to approach them. Industry collaboration is ongoing, and not defined, to align on best practices and common standards. 2️⃣ Your clean room provider isn’t your lawyer. Providers won’t tell you if your use case is compliant. When shifting state laws come into play, it gets even more complicated. Rely on your counsel for guidance. 3️⃣ Clean rooms aren't a magic privacy fix. Privacy-preserving tools within clean rooms are helpful, but they don’t erase the need for thoughtful data governance. What goes in, happens inside, and comes out must all meet privacy obligations. Watch the episode below 👇 more resources in the comments.

📜 Privacy in the U.S. is at a turning point. With Republicans controlling the White House and Congress, what’s next for privacy—and your brand? Federal privacy legislation has been “just around the corner” for years, but political gridlock (hello, preemption and private right of action) keeps blocking the road. Will this new power dynamic finally break the stalemate? Here’s what we’re seeing: 🔍 State laws will keep shaping the game—think Texas’s surprisingly robust law, California’s privacy gold standard, and the patchwork maze in between. 🤖 AI regulation won’t go away, but broad crackdowns are unlikely under Republican leadership. Instead, expect scrutiny in areas like content moderation and data misuse. ⚖️ Federal preemption debates could heat up. Will Congress override stricter state laws to “simplify” compliance? (California won’t back down without a fight.) Dive into the carousel for expert insights from the #PrivacyHuddle with Alysa Hutnik and Jonathan Joseph. 💡 How are you preparing for what’s next? Let us know 👇

In this week's edition of The Ketch Up we're talking wiretapping, AI, and the first winner of our Ketch 7-Day Go Live Challenge 🔥 Read on ⬇️

Want to be successful in your production AI initiatives? Privacy needs a seat at the table. ⬇️ On Thursday, November 21st, join Jonathan Joseph with guest Enza Iannopollo for a LinkedIn Live on why privacy professionals are exactly what AI needs right now for producing results. In a session packed with Forrester research and live insights, they’ll explore how privacy leaders are redefining AI governance—moving from compliance watchdogs to strategic allies, driving trust, data ethics, and real innovation. 🔑 See how your peers are managing AI initiatives and challenges. 🌐 Learn how cross-functional collaboration contributes to ethical AI.   🚀 Discover how privacy-driven governance keeps you ahead of shifting regulations. Save your seat below! #Privacy #AI #DataEthics

Spoiler alert: your customer email list isn’t a numbers game. It’s a permissions game. Jennifer Peters nails a crucial mindset shift for brands today: ✔️ Quality > Quantity ✔️ First-party data > Third-party shortcuts ✔️ Consent > Assumptions As Jennifer puts it: “The goal is not to have the biggest list. The goal is to have the cleanest list.” Think about it: a bloated list of disengaged, non-consenting users is a risk. A clean, compliant list of customers who've given you permission to reach out? Now we're talking. A few tips to get your customer list in fighting shape: 1️⃣ Prioritize first-party data collection. 2️⃣ Stay in sync with your legal team to understand how new laws impact personal data use. New regulations (looking at you, Washington My Health My Data Act 👀) are redefining what data counts as PII. 3️⃣ Prioritize transparent language and notices for your visitors. When customers opt in because they want to, not because you tricked them, you win their loyalty and future-proof your brand. How’s your list looking?

2024 is almost in the rearview—let’s debrief over a drink (or two) ❄️ If you're a brand leader in privacy, tech, or marketing, we'd love to extend an invite to join us for 🎁 Cocktails with Ketch! Holiday Edition 🎁 on Thursday, December 12th. 1️⃣ Dive into a lively recap of 2024’s biggest privacy moments 2️⃣ Master mixology with festive cocktails, including a kit shipped right to you 3️⃣ Get the latest on privacy and regulatory trends from Alysa Hutnik Spots are limited, and the registration deadline is November 28th. Interested? DM us or drop a comment below, and we’ll send you an exclusive invite.

Alysa Hutnik and Jonathan Joseph – we've missed you 💜 On today's #PrivacyHuddle, they're breaking down the latest CPPA board meeting hot topics: ➡️ Automated decision-making. Headlines might infer it's a done deal, but CPPA board members are not aligned yet. We don't know what they key dates are, but it's reasonable to expect something in Q1-Q2 2025. ➡️ Expanding the definition of data broker. Businesses may need to file as a data broker by April 1st, well before The Delete Act comes into effect in January 2026. ➡️ CPPA Executive Director Ashkan Soltani announced his resignation, effective January 2025. As a key architect in California's privacy laws, his departure signals the endof an era. What's next? Watch below for this in person episode at Ketch San Francisco HQ!

Thrilled to share that Ketch has been accepted into the MACH Alliance community! Much more to come 🚀 🚀