ListenFirst delivers the social analytics that you want today with the foundation for what’s essential tomorrow. With over two billion people on social media every day, it has quickly become the richest source of consumer intelligence. We capture every social signal and marry them with complementary sets of data (like sales and web analytics), driving critical insights that push your business forward. ListenFirst’s proprietary platform is the only one that analyzes thousands of brands across billions of consumer interactions over many years, allowing our clients to have a line of sight to solutions and patterns most businesses can’t see.
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ListenFirst introduces Social Indexes for Sports, offering insights into fan engagement, media trends, and partnership performance, helping sports teams stay ahead in the industry. Read the Latest full News - https://lnkd.in/dKkdYycF #MarTech #MarTechEdge #ListenFirst #SocialIndexesForSports #SportsAnalytics #FanEngagement #SportsMarketing #SocialMediaROI #AthleteInfluence #MediaMonitoring #SportsTrends #SportsData #SportsIndustryInsights
ListenFirst reposted this
In light of our recent report with ListenFirst, The State of Social Media, we wanted to highlight a really interesting takeaway from the report – one that will (or at least should) affect your social strategy! TikTok: Engagement is soaring, with projections hitting 8B+ interactions by late 2024! If you're not leveraging TikTok, you're missing out on massive growth potential. Instagram: Engagement continues to decline, far from its 2018 peak. It’s time to double down on retention strategies for your audience. Facebook: Flat engagement means diminishing returns. Consumer Brands should explore fresh, alternative platforms. YouTube: Steady growth and increasing engagement make it a prime opportunity for video-first campaigns, now outperforming Facebook and Twitter. Twitter: Engagement is fading fast, signaling its declining relevance for large-scale campaigns. For more insights from the report, download your copy here: https://lnkd.in/eY95gzQy #SocialCommerce #SocialMediaMarketing
🏈 NFL 2024 Wrap Up 🏆 This year was a record-setter on social media for the National Football League (NFL), with 1.46B engagements, 9.47B public impressions, and 24.7K posts. The Kansas City Chiefs dominated the rankings, gaining 3.17M new followers and driving 247M engagements, while teams like the San Francisco 49ers, Philadelphia Eagles, and Detroit Lions held strong across the board. Player-focused content, like Lamar Jackson's standout video with over 5.4M views, and event-specific moments like the Pro Bowl Games were key drivers of engagement. Want to see where your team ranks? DM us to find out! #sportsmarketing #NFL #football
Universal Pictures' social media campaign for the film adaptation of #Wicked has set a new standard in the industry. By partnering with over 400 brands—including Starbucks, the LEGO Group, H&M, and Beis—they created a cultural phenomenon that engaged audiences across multiple platforms. Their strategy included platform-specific content, short-form videos, and a cohesive visual identity, resulting in over 1 million new followers and 227 million public video views. As Miranda Mcweeney, CEO of ListenFirst, noted, "Brands that invest in platform-specific strategies see higher engagement and better ROI." Wicked's campaign exemplifies the power of innovative, data-driven social media marketing. Check out our deep dive into Wicked's strategy and what your brand can learn from it! #filmmarketing #entertainmentmarketing https://lnkd.in/gkhfVXVD
What’s your game plan for winning over sports fans on social media? 🏟️ Check out our newest deep dive into how platforms like TikTok and Instagram are reshaping sports marketing, from real-time engagement to building fan loyalty, and how the ListenFirst Sports Index can help you stay ahead of all the trends. If you’re looking to connect with fans on a deeper level and stay ahead of the competition, this is a must-read! #SportsMarketing #FanEngagement #ProfessionalSports https://hubs.la/Q02-YBf60
Saquon Barkley of the Philadelphia Eagles record-breaking November performance lit up the field and social media! From 255 rushing yards to #MVP buzz, his standout game drove a massive engagement spike and fueled Super Bowl dreams. Want to see where your favorite player ranks? Let’s talk! 🏈📈 #NFL #sportsmarketing #professionalsports
Happy Friday! Before many of us go OOO for Thanksgiving, here is some inspiration for your next viral #TikTok. Check out what's trending for November 2024 - https://lnkd.in/gb4wjXKW
Bluesky, a social media platform, is gaining traction among sports fans, but experts suggest there's no immediate need to leave X (formerly Twitter). While Bluesky offers a fresh experience, X continues to provide comprehensive sports coverage and real-time updates. For now, sports enthusiasts can enjoy the best of both platforms. https://hubs.la/Q02YLszq0
Instagram is rolling out changes that could reshape your brand’s content strategy: 1️⃣ Stories Highlights are moving to their own tab This update declutters profiles, giving brands a fresh opportunity to curate top-notch content in a dedicated space. Use this to showcase product collections, campaign stories, or behind-the-scenes moments in an organized, engaging way. 2️⃣ No more hashtag following As Instagram retires this feature, brands need to focus on creating compelling, discoverable content while leveraging strategic hashtags to enhance reach. 3️⃣ Captions are the new content compass With platforms like Instagram using captions to categorize and surface content, brands must craft detailed, keyword-rich captions that resonate with both algorithms and audiences. Captions aren’t just words—they’re your gateway to greater visibility. These changes signal a shift toward more personalized and intentional engagement. How is your brand evolving to stay ahead? 👇
#Cyber5 is almost here! Is your strategy ready? We teamed up with PriceSpider to dig into everything you need to know to make this the best holiday season yet. Check out our insights below! ⬇️ https://lnkd.in/gpX_5BuP