Pickle

⛷️ Peer-to-peer fashion rentals are taking off—and skiwear may be leading the charge. 🎿❄️ Skiwear rentals on Pickle are up 635% year over year, with listings surging 303%. Brands like Halfdays and Cynthia Rowley are launching closets on Pickle, renting out their latest ski collections and making coveted slopeside and après-ski style more accessible than ever. ⏩ Vogue Business dives in—check it out: https://lnkd.in/eNQ9nWgr

Is peer-to-peer fashion rental going mainstream in 2025? 👜 👗 💃 A resounding YES, and Modern Retail answers it ⏩ https://lnkd.in/gBNdbkDh A big thank you to Gabriela Barkho and Julia Waldow for featuring Pickle. Big things happening this year! #fashion #peertopeer #fashionrental #recommerce #commerce #shoponpickle #retail

2024 was one for the books at Pickle. This year, we’ve seen what’s possible when we share our closets with one another—and we couldn’t be more grateful for this amazing community. Our co-founder, Julia O'Mara, is reflecting on the highlights and what’s ahead—don’t miss her take! 👇🏻

ICYMI: In the midst of the holiday season, we launched Lookbooks, the newest feature on Pickle, designed to make sourcing outfits easier than ever! Proud to see it featured in Modern Retail by Julia Waldow (read the article here: https://lnkd.in/gjuKB-Ff). So, what are Lookbooks? Lookbooks bring Pinterest-style discovery to peer-to-peer fashion rentals, creating a fun, social, and collaborative way to organize, find, and actually wear the pieces that inspire you.We built Lookbooks in response to what we were already seeing on Pickle: lenders curating collections to make it easier for others to discover and rent items from their closets. This organic behavior aligned perfectly with a broader generational shift in shopping preferences: Gen Z and millennials prefer shopping in ways that are much more social, visual, inspirational and community-driven.

‘Tis the season of company holiday parties (and all the other festive gatherings), and with it comes the inevitable question: “What do I wear?” For most of us, that’s met with uninspired glances at our closets—cue the burgundy jumpsuit, sequined maxi, and black feathered cocktail dress from years past—and a reluctance to splurge on something we’ll wear once. Enter Pickle. We built Pickle to solve dilemmas like these by connecting all our closets, making it easy (and affordable) to rent from each other, whether from a fashion editor down the block or a celebrity creator in LA. Need a look tonight or in the coming weeks? Pickle is one massive shared closet for sourcing the perfect holiday outfit—think a Retrofête mini, Helsa's red parasol dress, a vintage CHANEL flap bag, or a shimmery Mirror Palais gown…for a fraction of the retail price. The holidays just got a little easier. Meet your dream closet this season: https://lnkd.in/d73_u_Cf

There are thousands of early-stage startups attracting buzz and record funding—but which ones have the strongest potential to become category leaders? The Information answers it with this year’s list of Most Promising Startups—featuring Pickle among them!🎉🚀 “When Sabrina Carpenter appeared in a polka dot dress in her taste music video, the dress sold out in stores, but savvy shoppers turned to Pickle. The company has a solid wedge in the New York City fashion scene and is building up supply in Los Angeles. Local rentals are especially convenient on Pickle because users can pick up garments in person or have them delivered by DoorDash, but the option for long-distance delivery means growing markets like Miami and Chicago are not left out. Pickle is using just the right amount of AI by automatically scanning images uploaded by prospective lenders and adding tags to facilitate searches.”

Our co-founder and COO, Julia O'Mara, took the stage at Harvard Business School for its annual Retail and Luxury Goods Conference 👇🏻 …weighing in on the rise of re-commerce, peer-to-peer rentals, and what it means to shape a future of retail that’s more circular 🌎, accessible 👜, and, well, fun 💃.

It’s official! We’re thrilled to announce the launch of our South Asian rental collection in partnership with Aayka Fashion, a female-founded brand known for its modern, artisanal, and luxe-yet-accessible South Asian occasion wear—featured in Harper's Bazaar, Vogue, and beyond. The Pickle x Aayka collection includes 30 unique styles, each crafted by Aayka’s first-generation South Asian founders. Every choice—from functionality and color palette to materials—was made with fashion-forward twenty- to forty-somethings in mind, while keeping cultural authenticity and respect at the forefront. Think no-fuss pre-pleated saris, travel-friendly lehengas, bold, vibrant fabrics, and adjustable, body-inclusive silhouettes. Plus, there’s jewelry and coordinating sets for couples. It’s all available at Pickle’s West Village store or in-app, with rentals starting at less than $150/week. The TL;DR ‘why’ behind our partnership? We couldn’t ignore the growing demand in our respective communities (no matter their background) for South Asian occasion wear rentals. We heard the shared sentiment: excitement about the fashion, but uncertainty about where to start—what to wear, how to style it, and the costs, especially for one-time outfits. That’s where the Pickle x Aayka collection comes in. It’s all about making high-quality, modern South Asian fashion more accessible, affordable, and easy to navigate. For more details on the collection and tips for nailing South Asian wedding attire, check out our blog: https://lnkd.in/gssfz-HZ To rent: https://lnkd.in/gSvKs6Kn #weddings #rentals #weddingfashion #fashionrentals #Pickle #rentalmarketplace

The future of the fashion side hustle is very much here with Pickle. “With the rise of resale, customers now buy clothes safe in the knowledge that they can resell them at a later date to make up to 80-100% of their value back. But with peer-to-peer rental, they can make back up to 200% or more of the value of the clothing.” – Danny Parisi, Sr. Fashion Reporter, Glossy https://lnkd.in/gxZJJiFJ

Run, don’t walk! One of the most enviable rental closets just dropped on Pickle. Fashion legend Danielle Bernstein of WeWoreWhat LLC 's rental closet is live—and Glossy was there to cover it: https://lnkd.in/gxZJJiFJ This weekend, we teamed up with Danielle to host a sample sale at our West Village store with more than 1,000 of her favorite pieces. With over 1,500 RSVPs, lines around the block, and items literally flying off the racks, it was no doubt a hit! We’re thrilled to launch Danielle’s rental closet, featuring 60+ more of her coveted looks—available for rent in-store and on the Pickle app—from ALESSANDRA RICH to Mirae Paris: https://lnkd.in/gGCpPDCQ With gala season, work events, and fall weddings in full swing—and holiday parties just around the corner—don’t miss out on one of fashion’s most widely followed fashion blogger's closets!