Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Incremental return on ad spend (iROAS) is a fundamental starting point for true retail media measurement 🏁 You can enhance the value of iROAS with a comprehensive approach. Find out more: https://okt.to/8q3b0E

From awareness to purchase, each stage of the customer journey is unique - and so are the ad formats that drive success at every step 👇 🔹 Awareness Capture attention with top-of-funnel formats that build brand visibility 🔹 Consideration Engage and educate your audience with mid-funnel formats that keep your brand top of mind 🔹 Conversion Drive purchases with bottom-of-funnel formats tailored to close the sale Discover how to make the most of them: https://okt.to/BzQcfw

Businesses are stepping up on data security, with teams asking tougher questions and ensuring technologies meet strict standards. InfoSum's Lauren Wetzel explores the shift towards prioritizing privacy and protection, and more in this #RetailMediaThursdays episode 👇 https://okt.to/hFiP3o

Here's what happened when Marketwake and Yamaha Motor Corporation, USA worked with us to make a splash using Amazon Ads' Sponsored TV: 🚤 55% boost in paid social CTR 🚤 58% increase in paid search CTR Dive into the full success story: https://okt.to/fqj5bw

Explore the third wave of digital advertising in this #RetailMediaThursdays episode featuring Walmart Connect's Shefali Singla! Hear how Walmart Connect combines digital precision with a massive reach, setting the gold standard in retail media plus: 🛍️ Explore Walmart's unmatched data and its high-impact ads that drive results: 75% of shoppers buy in-store after seeing ads online. 🛒 Learn how closed-loop measurement attributes sales across the customer journey. 🛍️ Hear why advertisers should be challenged to think beyond ROAS, focusing on incrementality, new-to-brand customers, and brand lift. 🛒 Exciting updates: granular display reporting and cross-channel insights are coming soon! Don’t miss the full episode: https://okt.to/0MBXTN

🔍 3 paid search hot-takes from our latest advertising trends report 👇 1️⃣ Paid search spending grew 3% YoY, slowing from previous quarters 2️⃣ Ad prices rose at a slower pace, and clicks dipped slightly 3️⃣ Performance Max continues to replace Smart Shopping campaigns, with impressions dropping, possibly pulling from Standard Shopping Want to learn more? Head to our trends hub: https://okt.to/ul6Nfk

💥 Fun fact you might have missed: Advertiser spending on 2024's Amazon Prime Day surpassed 2023's entire Cyber Five weekend! 👏 Swipe for 5️⃣ more trends you need to see 👉👉👉 Get the full report to find out even more: https://okt.to/wUuEIj

As we see an increase in on-demand content consumption, CTV and media owners are taking center stage! However, many still lack a comprehensive view of their customers beyond streaming...🎦 Find out more in this #RetailMediaThursdays episode with Lauren Wetzel from InfoSum 👇 https://okt.to/HfN91e

🚨BREAKING NEWS🚨 Through our partnership with Instacart, Skai is excited to be able to offer CPG brands access to Thrive Market's retail media inventory through our unique omnichannel platform. Thrive Market, together with Carrot Ads technology from Instacart, provides a great opportunity for emerging brands to drive awareness and inspire trial with Thrive Market members seeking health-conscious and high-quality products. Get in touch today to learn more! https://okt.to/WcdnAN