Vans

As a brand committed to fostering progress and the youthful, free spirit of surfing culture, we’re excited to announce the return of Vans Pipe Masters, Dec. 8-20, 2024, on the legendary North Shore of Oahu. The platform showcases the next generation of athletes who are redefining surfing and its cultural impact.      As part of the event, we’re dedicated to supporting grassroots Hawaiian organizations - including Nā Kama Kai, Sustainable Coastlines Hawaii, and NORTH SHORE COMMUNITY LAND TRUST - as well as honoring the legacy of Hawaiian surfers with half of this year’s invitees comprised of residents of Hawaii and Native Hawaiians. In addition, this year’s contest continues to promote equality in surfing with an equal prize purse for both men and women.     Stay updated and follow along on @Vans https://lnkd.in/fD6ab7b, @VansSurf https://lnkd.in/gmJj4vAM, and Stab Magazine, as we continue to push culture forward for the next generation.  

The skate community came together over the weekend at the Bunt Jam Melbourne 2024 Presented by Vans for a few days of skating, a three-on-three basketball tournament, and live music.   With “The Big Sticks” AFL-inspired skate obstacle and an exciting new twist on “The Barn Burner”, this year’s event was one for the books. Watch a recap of all the action at the link below and read more at Thrasher here https://lnkd.in/gkNUN3nq

Over the weekend, our very own Arisa Trew made history at EXPOSURE Skate 2024, the largest skateboarding event in the world dedicated to women and nonbinary skaters. She swept the podium, winning the Bowl, Vert, and Vert Best Trick contests.   After her remarkable performance on the world stage this summer, Arisa’s momentum continues to propel skateboarding forward and break barriers in the sport. Athletes like her are vital to driving progress in skateboarding and shaping the culture for future generations.   Congratulations, Arisa, and all our incredible skaters who competed this weekend. We are immensely proud of your achievements! Photos: Norma Ibarra

We are beyond proud of our Global Surf athlete Nathan Florence for recently being named Men’s Surfer of the Year once again at Surfer Magazine’s Big Wave Challenge. Nathan’s consistent pursuit of progression has continued to earn him top accolades. Earlier this year he was named Surf Industry Members Association (SIMA) Waterman of the Year, on the heels of being named 2023 STAB Surfer of the Year and YouTube Channel of the Year. Nathan’s dedication to taking surfing and surf culture to the next level embodies our brand’s commitment to pushing progression for the next generation. Congratulations Nathan! Read more at https://lnkd.in/gx_XB7Xg

We’re excited to unveil the latest version of our iconic snow boot, the MTE Hi-Standard Pro, designed to excel at everything from park laps to powder runs. The boot, along with a new MTE High Country 3L Outerwear collection, are part of a new collaboration with our team riders Jill Perkins and Benny Urban.   The boot features an upgraded V2 UltraCush™ liner, infused with Smartwool® merino for heat retention, airflow, and moisture management. A dual density PopCush™ footbed and UltraCush™ midsole ensure impact protection without sacrificing board feel.   The collection is now available at Vans.com.

Over the weekend, with $100K on the line for Hurricane Helene disaster relief, University of California Berkley student Daniel Villasenor went viral when he defeated the odds and successfully completed a field goal kick in a pair of our Checkerboard Slip-Ons. Daniel pocketed $100k in prize money, with ESPN pledging to match the amount and provide an additional $100k in funding toward the $500k hurricane relief fund.    The moment was part of the “College GameDay” show kicking contest, which Villasenor had waited overnight for the opportunity to attend. It inspired our very own Steve Van Doren, son of founder Paul Van Doren, to match the funds with an additional $100k donation from Vans, supporting much needed relief for the impacted communities. Read more from Footwear News at the link below.

As two of our most progressive and capable styles, our new MTE™ Crosspath—and its higher-cut sibling, the MTE Crosspath Mid—can tackle any terrain without sacrificing style. The silhouettes pull visual cues from our storied skateboarding footwear but are balanced with a technically advanced build to tackle uneven ground, inclement weather, and anything in between.   The MTE Crosspath and Crosspath Mid are loaded with performance features, including uppers with reinforced abrasion paneling, seamless RAPIDWELD™ construction and a non-PFC DWR water-repellent coating for a protective yet lightweight and breathable fit. The midsole is made with at least 50% bio based EVA foam partially derived from plants and is USDA-certified Biobased. Additionally, 31% of the rubber used in the outsole is sourced from farms utilizing agricultural practices that promote biodiversity, enhance water cycles, improve soil health, and/or sequester carbon.   Read more from HYPEBEAST on the shoes' standout features: https://lnkd.in/g6QacuaQ

Continuing her gold medal streak, our Global Skateboarding Team Rider Arisa Trew just won the women’s skateboard park contest at X Games Chiba in Japan over the weekend.   Coming into the final in second place, Arisa was able to unseat the competition and win gold, shattering yet another glass ceiling in skateboarding to become the first athlete to win five X Games titles before the age of 15. In addition, Vans’ Global BMX team rider Courage Adams took third in men’s BMX street finals, and Rim Nakamura earned a silver medal in men’s BMX park.   We’re proud to see our athletes always pushing progression of their sport and culture. Congratulations to Arisa, Courage, and Rim for your accomplishments!

Congratulations to our BMX Team Riders Perris Benegas, Kevin Peraza, and Kilian Roth for being awarded top honors at the recent 28th annual NORA Cup Awards. On the heels of a successful past few months, Perris was named “Women’s Rider of the Year” for leading the way in BMX and shattering the glass ceiling for the next generation of riders.  With three X Games medals under his belt this year - two gold and one silver - Kevin was honored with “Transition Rider of the Year.” European Team Rider Kilian received “Street Rider of the Year,” a top accolade and recognition from his peers for a solid run of content and next-level tricks.    As a brand committed to always pushing progression, we couldn’t be more proud of what these athletes have accomplished as they continue to elevate their sport and culture to the world.

Last week, we kicked off an NYC takeover spanning from Brooklyn to Soho, celebrating the skateboarding community and our free-spirited “Off The Wall” mindset of progression and youthful energy. Following a curated experience that paid tribute to NYC landmark and cultural institution Max Fish, the skateboarding community converged for a massive Vans Block Party at Brooklyn’s Skate Space 198 on Saturday that gathered NYC’s finest for a Skate Jam, learn to skate sessions and “Skate Rave.” Our team riders, including Curren Caples, Lizzie Armanto, Beatrice Domond, Efron Danzig, Zion Wright, and Dick Rizzo, among many others, brought the energy with a pro demo and supported the learn to skate sessions. Throughout the week, our Old Skool silhouette took center stage, from an exclusive colorway with Satoshi Nakamoto and customized Old Skools in the SC103 runway show, to a tease of the upcoming Punk & Yo Old Skool 36 and gifting the NY skate community with the Skate Old Skool. See more from the week's events below.