2024 was likely the hardest year in the past decade to raise #venturecapital funds for #startups, which makes it all the more exciting to share that Alloy successfully raised $1.5M in seed funding!
While this is a huge step forward for our company, what I feel most deeply is a profound sense of gratitude. First and foremost, I want to thank our investors, who are not only brilliant but also truly exceptional people. I mean that wholeheartedly. You have each brought so much more than just capital to the table - thank you for your wisdom, guidance, and belief.
Major special shout outs:
Unity Holdings, our original institutional investor and biggest supporter since day one, specifically Jonathan Lam Gordon Tsui Linda L. and Michael Chen! Unity has been a driving force behind Alloy since our earliest days - both in energy/enthusiasm and capital. True champions who continue to support us however they can. Our gratitude is overflowing.
11 Tribes Ventures for leading this round with an enormous sense of conviction. Mark Phillips Kristina Chapple Brett Verkaik Jeff Baxter, you are all truly blessings in my life. Working alongside you has been an honor and a pleasure from the moment I met the team!
Hustle Fund, specifically Biao Boey, Shankarsun Sahu, and Brian Nichols for sourcing the deal and investing and Shiyan K. for committing. You helped build serious momentum behind our raise and we'll forever be thankful.
Yonder, who is led by the inimitable Colin Gardiner, a self-proclaimed marketplace geek and early stage marketplace investor. With a rich history of launching and scaling marketplaces himself, Colin has served as a constant source of support and guidance to myself and many other leaders at Alloy. Any startup founder would be so incredibly lucky to have Colin on her/his cap table. A selfless mentor and advisor in the truest sense.
Paul Appelbaum, co-founder of Grubhub Seamless, who made the decision to invest swiftly and with conviction. Having launched one of my all time favorite apps (and probably the app through which I've spent the most money!), Paul brings deep and holistic experience launching, scaling, and sustaining complex marketplaces.
Friends & Family investors, who wrote checks as small as $5,000 in the beginning to keep Alloy alive, it goes without saying but we most certainly would not be here today without you.
To our incredible Alloy team—your dedication has allowed us to serve tens of thousands of customers with a product that truly makes a difference. We have literally paid our customers millions of dollars in the name of transparency and disrupting a taboo industry. Congratulations!
And to our customers: you are the heartbeat of everything we do, and we’re excited to use this funding to build an even better experience for you. This moment is one of deep appreciation, reflection, and excitement for what lies ahead.
Thank you all for the support - big things ahead. Stay #golden!