ADworld Experience’s Post

Wow Youtube! And I wondered why. "YouTube has been slowing down its site for viewers using ad-blockers. This is part of strategy against declining ad revenue. YouTube is also offering paid service to remove ads legally" #YouTube #DigitalMarketing #AdRevenue #StreamingTechnology #AdBlocking

⏸ YouTube finds yet another way to show you ads. How do they do it? Bumper ads, non-skippable in-stream ads, overlay ads — there is no lack of ad types when it comes to YouTube. Yet, the company decided there should be even more of them, and introduced so-called pause ads. As you can guess from the name, the ad appears when you pause the video and is displayed in the form of a static banner. A YouTube spokesperson said that the company has "made the new ad type available to all advertisers" and has already seen "strong responses from both advertisers and viewers." However, the latter claim is being met with skepticism, as massive negative feedback has surfaced from users on various social media platforms. While the new ad type is gaining traction, the majority of viewers haven't encountered it just yet. We at AdGuard are in the same boat — it's hard to make predictions before we experience these ads firsthand. But from what we've seen so far, blocking them shouldn't be much different from blocking other YT ads. If you are seeing pause ads on YouTube, please let us know in the comments to this post. It will help us a lot. https://lnkd.in/dhe_t3Wn

YouTube's latest move to combat ad blockers has significant implications for digital marketers and consumers alike. By serving blank ads or black screens to users with ad-blocker extensions, YouTube is forcing a reckoning with the trade-offs between content accessibility and advertising revenue. This development continues to unfold with potential consequences for industry strategies and target audiences. The evolution of YouTube's ad strategy will be important to watch. #YouTubeAdStrategy #DigitalMarketingTrends #AdBlockerImpact #VideoAdvertising #OnlineUserExperience https://lnkd.in/eMNjwqyQ

Study looks at potential of ads - but what about Youtube "“The good news for advertisers is that contrary to what some may think, the research found that ads themselves don’t actually impact programme enjoyment for consumers. However, what does bother them is bad ad experiences such as ad latency, unnatural ad breaks, and slate, negatively impacting brand perception and recall,” commented Mark McKee, GM, FreeWheel. “It is our responsibility as an industry to work towards building better viewer experiences, which in turn will help brands connect with audiences in premium environments. We need to get this right not just for the advertisers, but for all of us as viewers.”" And yet, one company flies in the face of all of this - YouTube Youtube has the worst ad-experience of all #VOD platforms, the ads are the most annoying, repetitive and irrelevant. And yet, nobody drops off Youtube, its the most popular #streamingplatform in the world, and as it started free and has been free for use since, people seem to accept it. It would be interesting to see their subscription numbers to the paid service. Youtube just seems engrained in peoples minds as a free service, and ads are just part of the experience. The study claims that "71 per cent of viewers are bothered by unnatural ad breaks leading to higher ad intrusiveness (+16 per cent) and decreased brand recall (-14 per cent)." - And yet, how does this explain Youtube? I'm not rubbishing the report, it's clearly based on solid findings. I would also say that Youtube is an exception to the rule. And yet, its a huge exception. #avod #svod #viewingexperience #television #advertising #tvindustry https://lnkd.in/eMAxHCVv

#Advertisers can now target your paused videos on video sharing platform YouTube with the launch of 'pause ads'. The platform confirmed to MARKETING-INTERACTIVE when it reached out that it has widely rolled out pause #ads to all advertisers. #YouTube has seen "strong advertiser and strong viewer response" since it has rolled out pause ads to all advertisers, it said. YouTube told MARKETING-INTERACTIVE that it began testing pause ads in 2023 with some advertisers and they ended up being quite popular. #media #advertising

YouTube clarifies changes to ad skip button functionality: YouTube addresses user concerns about ad skip button changes, emphasizing button remains accessible after 5 seconds. #YouTube #AdSkip #DigitalMarketing #OnlineAdvertising #VideoAds

https://lnkd.in/gU9y3S3J The war between online advertisement and ad blockers is about two decades old! Ever since YouTube launched in 2005, online advertisements have exploded! As with everything, there is a good and not-so-good side to this. While many of the useful technologies that we use today may not have come about without online advertisements, at the same time ads and the vast, hidden, data-sucking machinery that they depend on to track and profile us are routinely the most terrible thing about the Internet. YouTube is intensifying its war against ad-blockers. For years, YouTube has served ads separately from its core video content, and this separation allowed ad blockers to remove promotions before they reached the viewer’s screen. YouTube is now testing a radically different approach: server-side ad injection. With this method, advertisements are seamlessly stitched into the video stream itself before transmission, rendering them indistinguishable from the main content. For YouTube this is a battle for existence while for the ad blockers, this fight is as philosophical as it is technical, i.e. to preserve the right of users to curate their own online experiences. Will be interesting to see how this plays out.

YouTube has now expanded its pause screen ad placements to all advertisers! These ads appear when viewers pause videos on platforms like Connected TV, giving brands a new way to reach audiences without interrupting their content. Pause ads take up part of the screen, showing targeted promotions while the video playback window is reduced. ➡️ This approach is just one of the ways Fernbank can increase your reach using Youtube ads. Learn more: https://heyor.ca/HrSSgX #YouTubeAds #DigitalMarketing #PauseAds #BrandAwareness

YouTube expands Pause Ads: YouTube's rollout of ads during video pauses sparks debate over user experience and platform monetization strategies. #YouTube #PauseAds #DigitalMarketing #UserExperience #Monetization

LinkedIn's Connected TV (CTV) ads have been a game-changer for Carnegie's clients, enhancing brand awareness and boosting performance in their other LinkedIn campaigns. For example, one of our Sponsored Content campaigns experienced a 47% increase in lead form completion rates, thanks to the addition of a LinkedIn CTV campaign alongside it. Check out my new blog post to learn about LinkedIn's CTV ads and how they stand out from other CTV offerings: https://lnkd.in/eqvqyW-P #HigherEdMarketing #LinkedInAds #CTVAds #SocialMediaMarketing