When you bring new people into an organization, they come with their own ideas, habits, and even unspoken assumptions about what "care" looks like. Without a clear and well-communicated culture, you risk having a mishmash of practices that ultimately erode your brand and confuse your clients. Culture isn’t just a set of statements—it’s a daily practice that touches every interaction and decision.
Twillie Bryant Creative has had the privilege of helping Seema Lakhani of Parkside Tamarac, a new 96-bed memory care community, put this culture in a teachable form. This relationship has allowed me to create something truly special: a Culture Code that embodies the heart and care Seema has cultivated at her 38-bed Boynton Beach location for the past 12 years. At Boynton, Seema built an unspoken culture—one of trust, accessibility, and unwavering support for caregivers and families, earning her consistent five-star reviews and deep connections with those she serves.
In order to ensure that this same culture would carry over to the larger Tamarac community, I created the "Parkside Code of Culture," complete with a teaching module, including a teacher’s manual, student workbooks, and assessments. This makes the culture tangible and actionable for every new staff member.
At Parkside Tamarac, this Culture Code ensures that Seema's legacy of personalized, compassionate care will continue to shape every aspect of the resident experience.
If you’re building or developing a brand, take a moment to reflect: Does your culture infuse every part of what you do? Have you made it clear, teachable, and actionable? Because it’s not just about what you say—it's about how you live it, day in and day out.
#Culture #Leadership #MemoryCare #BrandDevelopment #ParksideTamarac #DementiaCarewithDignity
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2dfamily~~~ 👏