This is such a brilliant move by Netflix. Meme'ification of their content to create shared moments between people. Taking one of the more solitary experiences watching TV (in small groups or alone) and making it a much more social one. This is how you make your product super sticky, you reinforce it with the community and feed social media channels with it. The film industry has long been a major source of meme content, Netflix is just platforming it and making it extremely easy for anyone to share. Just so smart. #FutureOfTV #Netflix https://lnkd.in/gPufpFuu
José González
1mo
Really interesting feature, I think it's a good move too. I just read a book that basically talked about how the movie/TV business is behind on trends like this where the video game industry capitalized.
Anna Roszak
1mo
I was a Netflix subscriber from the DVD era, and I remember that you could link your account with friends and see each other's watchlists and ratings. I wonder why they did away with that because that was an easy way to see what your friends are watching and what they're into. Now you have to talk about a film or show in person, but what about that one on your watchlist that you haven't seen and then your friend who likes the same stuff and just gave it 5 stars? 'd be more likely to give it a watch and catch up about it later knowing you've both seen it. Also, bring back the 5 star-rating. Like, "really like", and dislike are not enough options for me. 5-star ratings, and reviews that you can share with your friends and you can personally recommend things to watch with each other through the app. Also, with the "moments" video sharing, add an animated gif maker please! I feel like Netflix could work on making the experience more social, and this is definitely a step in the right direction.
Jeff Whichello
1mo
Finally. Having to do it manually has been a pain. They also changed that bottom bar that appears when you pause so that now you can see the content. The bar was covering up text and other things. I suggested they change it and they did. Thanks Netflix for listening to us software developers.
Ennis Lynch
1mo
This reminds me of the start-up that was being presented in the movie "Knocked Up" as I am concerned the outcome may be similar. Intentionally vague to keep safe for work,
Scott K. Fraley
1mo
A bit surprised it took them this long to think of this, but yeah, great idea!
Kemahl Franklyn
1mo
This feature taps right into today’s culture of bite-sized, shareable content—perfect for creating that viral buzz Netflix needs to re-engage audiences. It’s clever how they're transforming what could be passive viewership into active, social engagement. It’s a win-win: Netflix gets organic promotion while viewers connect over shared moments. It’ll be interesting to see if this sparks new content strategies designed for ‘meme-ability’ from the start.
Totally! Movies should be shared, not just enjoyed in a dark theatre, I always found that experience very solitary, even if you go with someone, it's just 2 hours spent being quiet so as not to disturb everyone else. Watching at home you can talk as much as you want and pause to discuss if needed. There should at least be the option that people can wait until movies eventually move to streaming within a few months. Thoughts?
Jenna Muenter
1mo
This is an impressive feature! Not only does it enhance the potential for content to go viral, but it also strengthens customer engagement by creating a more personal connection with the product. By sharing with friends and family, customers become advocates, amplifying brand reach — plus they're subtly leveling up everyone’s meme game too!
This is a new 'use case' for licensed content. Netflix will have to go back to their licensee content partners to secure this right if they haven't already secured it. Also, it could catalyze additional fees. Consumers and analysts will be able to discern which companies did not authorize this use case for Netflix when the feature rolls out and is not available for certain movies/TV series.