CRP Automotive ’s Post

A New Paradigm in Automotive Marketing

A category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands? As Martec Partner Chuck Bean demonstrates in our latest case study, the answer came with confidence, in the form of a methodology known as Price-Value Mapping... "There was significant risk in making the decision to essentially kill a product offering and all of its market share; and such a weighty consideration brought with it an understandable amount of hesitance. "Using a series of research studies in a methodology known as Price-Value Mapping, the conclusions were clear, and the decision was made with confidence. "What resulted, perhaps initially thought to be counterintuitive, was increased market share, all while reducing costs and administrative burden." CONTINUE READING to learn how Martec applied this methodology to achieve meaningful, measurable results: "By going the extra mile to do the hard work of studying the market, and its stated and unexpressed preferences, costs were saved and market share was gained — the ultimate win-win."

DIRECT. CREATIVE. RESULTS. CUT MARKETING COSTS & SELL MORE CARS Read Me Now Marketing delivers comprehensive marketing programs to Automotive OEMs and dealerships across Canada. We are your one-stop-shop for automotive marketing. You don't have to suffer the consequences of lost opportunities. Getting started in one of our programs is easy to do! www.rmnmarketing.com #automotivemarketing #marketingstrategy #readmenowmarketing

Watch to see how VinSolutions Automotive Marketing Platform can keep you connected with shoppers throughout the car buying journey by automating branded, one-to-one offers based on consumers' online shopping behavior: https://cox.auto/ugPbk #automotiveindustry #sales #marketing #Automation

AUTOMOTIVE MARKETING: A METHODOLOGY TO ASSESS & OPTIMIZE MARKETING SPENDING FOR OEMs. German consultancy Berylls by AlixPartners has developed a method to benchmark OEM marketing spending and its results. Their presentation also includes a comparing analysis of 2022 vs. 2023 advertisement spending of OEMs with activities in Germany and of the results obtained. Interesting read - which seems to confirm one more time that spending more does not automatically translate in increased interaction with future customers. #autosales #carsales #vehiclesales #vehicleregistrations #carmarket #newcarmarket #market #marketsegments #segments #segmentleaders #consumer #consumerbehavior #buyingbehavior #ev #evs #bev #bevs #electricvehicle #electricvehicles #electricmobility #emobility #greenmobility #sustainablemobility #urbanmobility #smartmobility #futuremobility #newmobility #mobility #automotive #automotiveengineering #automotivetechnology #automotiveindustry #innovation #technology #marketing #advertisement #PR #b2c #b2csales #onlinevisits #onlineinteraction #onlineadvertisement #online #legacyOEM #outlook #2024outlook #germany #bundesrepublik #deutschland

#RebrandedTools #ToolTruckQuality #HighQualityTools "My goal for this website is to share the tools that have been rebranded by Tool Trucks under a private label or are the industrial brand equivalent. Not even the big guys can make every single tool they sell, and they contract other manufacturers to make tools for them; this is what a private label tool is. The tools shown on this site can be identical in form, fit, and function to the equivalent tool truck brand, but will vary in warranty process, branding, and packaging. Some of these rebrands may not include any tool truck exclusive alterations. A Torque Wrench made by CDI is a good example. CDI may produce the torque wrench body, but the Snap On version of this torque wrench will have a Snap On ratcheting mechanism rather than the CDI ratcheting mechanism. However, you’ll often find that the only difference between most rebrands is the name that appears on a sticker/tool. All of these rebrands offer a significant savings over the tool truck equivalent, but it goes without saying that the warranty process will vary for each manufacturer."

Marketing can add value to a company in many ways. Driving growth through customer partnerships is just one of them. Marketing can help a business drive profit and growth by creating value for its products and services. For example, value-added marketing can build strong customer relationships by providing additional value beyond the product or service. This can lead to increased customer satisfaction and retention, as well as positive word-of-mouth referrals that can help attract new customers. While at ExxonMobil we were tasked with changing dynamics in the Automotive market, forcing marketing to reconsider the approach we took to conducting business with Original Equipment Manufacturers (OEMs). Increasingly, limited product differentiation in this market was leading to OEMs treating motor oil as a commodity product, pushing their own brand genuine oils and impacting negatively on the share and visibility of Mobil branded products. OEMs were taking firmer control over the oil supply in their dealer channels and as a result, were seeing significant growth in the strength of their own branded product. Historically ExxonMobil worked closely with OEMs but in recent years retention of existing business had become even more of a challenge. There was a need to deepen the relationships and build a more collaborative and compelling consumer offer. At a global level, we were seeing new mega trends emerge in areas such as vehicle ownership, urbanization, connectivity, electrification and autonomous driving, and stricter rules on fuel economy and emissions. All of this led to lesser consumer or customer involvement and greater OEM control of oil brand and product type decisions in dealerships and the aftermarket. OEMs were looking for support to help keep consumers within the franchise and generate deeper loyalty and incremental service revenues over their lifetime. That is where we came in to add value through marketing by co-branding which took the strength of our brand alongside the OEM to attract more customers and business to drive revenue for both companies. I’ve included an example of our co-branding approach and the process we developed that led to success. #drivingmarketingvalue #cobranding

The Power of Customer Service and Clear Communication - Print & Promo Marketing (printandpromomarketing.com) Customer service and clear communication are differentiators that anyone at any level can impact. Spoiler alert... We are all in customer service. #promotionalproducts #customerservice #communication

Many automotive OEMs and their dealer networks are at a standstill in digital marketing strategies: how to make the most out of the customer & vehicle data available? Which technologies to invest in? How to personalize sales and service offerings and secure data privacy?    While dealers often have access to a wealth of information, the real magic happens when this data is transformed into actionable insights at the dealer level. This conversion is key to driving sales and enhancing the overall customer experience.   This is where digital collaborative marketing comes into play, offering a transformative solution. By working together, OEMs and dealers can unlock direct benefits for both automotive sales and aftersales, creating positive and lasting effects for OEMs.   Stay tuned for the six best practices of digital collaborative marketing that can help you stay ahead of the curve! 🚀 Beate Rosenthal Steffen Thiel Marvin Kattendiek Raphaël Bacal #RolandBerger #OEM #Dealerships #AutomotiveSales #DataDrivenInsights  

Are your marketing materials taking too long to reach your distributors? Discover how BAM streamlines the process with quick updates and immediate push notifications! 🚀 #Marketing #Manufacturing #Efficiency #BAM