Cura’s Post

Social value – is something missing? 🧐 We’re always thinking about value. Both social and economic, and how they work together and balance, to provide real value for everyone; individuals, communities, developers, investors and governments. Interesting to note the themes of the recent Social Value Week 2024:   - Social value and sustainability - Employment, training and skills - Governance and infrastructure - Supply-chain awards - Celebrating social value All are valuable, for sure 💰. And measurable, which is important 📏. But something is missing to create meaningful change. We appreciate this definition of social value by a young man who has attended and contributed much to his local Youth Zone* over the past seven years: “It’s not the stuff society values like status and jobs and money - it’s the stuff you value that’s in your heart. And what you give from your heart as well.”   We couldn’t agree more. And in developing Cura’s measurement tool over the past year – the Cura Regenerative Index – we worked out how to capture and quantify the spirit of the people and the place. In partnership with the Centre for Thriving Places. Part quantitative and part qualitative, the Index tracks success by measuring the mental, emotional, behavioural and social wellbeing of citizens. Because we know that universal wellbeing is what leads to lasting value, for all. This approach also chimes with the definition of the word Cura; Latin for care, concern, responsibility. Jenni & Maryline #placemaking #socialvalue #wellbeing #realgrowth #measurement #cura Thanks to Nicola Lynch for sharing her conversation with Donald. * Youth Zones are state-of-the-art, multimillion-pound youth centres in the UK’s most economically disadvantaged areas, funded and built by the national youth charity OnSide.

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