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Radio is poised to scoop up $11B in local ads in 2024, ranking fifth among media channels. Yet, BIA Advisory Services suggests a bigger digital push, especially in political advertising, to boost competitiveness. Currently, radio digital ads lag behind, missing out on key revenues. Time to revamp strategy? #RadioAdvertising #DigitalMarketing #PoliticalAds2024

Guess what’s going to be sold out in 2024? Yep, traditional ad inventory. If your rates weren’t locked in with an annual contract (and let’s be real, even if they were), you know those traditional media outlets are just waiting to bump your spots for that sweet, sweet election cash. Political ad spend is about to explode by 30%, hitting $12.32 billion. And, spoiler alert: 71.9% of that is going straight into TV and other traditional channels. Meanwhile, Paid Search Ads are over here chillin’, not jacking up prices and still giving you prime visibility without competing against the political madness. So while everyone else is fighting for overbooked, overpriced TV spots, you could be maximizing your ad spend with Paid Search and sidestepping the whole mess. Don’t get bumped—get smart. Paid Search is where it’s at. Give us a call today to discuss shifting your ad dollars to Paid Search, where users are actively showing intent and searching for your products and services. Digitac Media 😎 #AdStrategy #PaidSearch #Election2024 #OutsmartTheGame

With political ad spending predicted to rise 30% to $12.3B, it is very likely that linear TV -- still the first media choice of many campaigns -- will become saturated and advertisers will confront at least one of two unfortunate realities: 1. The supply will be minimal leaving few-if-any marginal ad slots with even smaller audiences and 2. The reality of wall-to-wall, vitriolic political ads will cause even more viewers than usual to avoid the ad pods Here's a thought: #OutofHome is the only form of mass media that has a growing audience. Given that these ads can't be clicked-away, swiped-away or closed, you have an unrivaled opportunity to impact the breadth of the voting population. Just sayin'. https://lnkd.in/e9GTEmKn

BIA Advisory Services forecasts a leap to $171B in U.S. local ad spending by 2025, despite a slight dip including political ads! Digital media is set to overtake traditional, capturing 52% of the market. #MediaTrends #Advertising2025 #LocalAdBoost

Buckle up media folks! Political advertising coming in even harder this year. 🔷 2024 is estimated to be $13B in political ad spend. 🔷 Roughly 35% to be spent on digital 🔷 Linear TV, CTV, and Social will be hardest hit 🔷 Gen Z audiences are the "growth" opportunity It's going to be a rough Q4 for media CPs between political and then holiday retail. However, this article has an interesting take on how to navigate channel allocation each month. https://lnkd.in/epjqK2NC

Gearing up for 2024, radio's political ad revenue is set to rise by 16%! AM/FM reach is paying off, traditional media still dominates the ad market. Tune in to witness the power of radio advertising! #RadioAdvertising #PoliticalAds

#ICYMI: Traditional vs Social Media Advertising - Who Will Win? Our recent webinar with CARICHAM brought together Caribbean media and business leaders to discuss the evolving advertising landscape. As social media pulls ad budgets from legacy media, experts examined the benefits and challenges of both traditional and digital platforms. Watch a recap of the event to see how Caribbean media houses are navigating this shift and what it means for advertisers in our region -> https://lnkd.in/eCXc-Yva

Digital consultants are anticipating an ad environment this year akin to the Georgia Senate runoff in 2022. That was a paid media environment that one consultant summed up in a single word: “Bonkers.” Finding Ways To Stretch Your Ad Dollars Will Be Crucial In 2024

A good article on the ‘bonkers’ media environment expected this 2024 political cycle and some of the creative ways to stretch your ad dollars as a result. Ask me about ‘Social Boost’!

Our latest blog post dives deep into the critical role Local CTV is set to play in the 2024 political advertising cycle, highlighting four key tactics political media buyers can use to enhance their CTV advertising strategies. Read more here: https://hubs.li/Q02vGVld0