Four Pillars Gin’s Post

Several interesting points in this interview w/ Melkon Khosrovian (Thanks for taking the time Melkon!) 🛋️🍹 Relaxation positioning "It really brings up the question, what is the purpose of a cocktail? We settled on the cocktail occasion being to transition people from work mode to relax mode... that’s why we tell our retail partners that they should be in the same section as alcohol, because they do the same thing as liquor and they are used in the same way." 💲🔍 Justification for NA pricing "...with non-alc cocktails, customers have to really enjoy the taste in order to drink them, which means we make them with high-quality ingredients and that costs more...I think they’re (retailers are) seeing that these products garner a higher price-point because the clients that are looking for this stuff are more sophisticated." 💡🏭 The need for smaller organizations to innovate "As a little company, you have to deliver more than you charge. We have to out-deliver on quality and value, so we do it through innovation in terms of production and flavor development." Author: Ferron Salniker Source: BevNET.com, Inc. #nonalcoholic #nonalcoholicdrinks #nonalcoholiccocktails #nonalcoholicspirits https://lnkd.in/g_qZaCSj

Ever wondered if whisky in a cask can go bad or spoil? 🥃 🤔 While wine and beer can both be affected by bacteria in wooden casks, whisky is a whole different story. Whisky in casks does not spoil in the same way perishable items do, it can degrade if over-aged, poorly stored, or if the cask itself is of low quality or becomes damaged. Proper care and monitoring are essential to ensure the whisky matures well and does not develop unwanted characteristics. Find out more intriguing facts about whisky aging from our experts today! #WhiskyFacts #WhiskyKnowledge #WhiskyCulture #WhiskyAging https://ow.ly/fvVp50TBzIn

Ever heard of cold brewing tea? It's a popular method where tea leaves are steeped in cold water for hours, creating a refreshing drink. But have you ever tried ice brewing? This lesser-known technique, called kōridashi, involves letting ice melt over the tea leaves, transforming the brewing process into a slow, meditative ritual. Wondering what makes this method so special? eighty degrees magazine, whose 12th Issue is due out imminently, has the answers. To read more or order your copy of Issue 12, click on the following link: https://ow.ly/5fxb50SU1Ge #teamagazine #teablogger #specialtytea #specialitytea #teaculture #tealover #teablog #teaaddict #europeanspecialityteaassociation #coldbrewtea #koridashi #readeighty

Did you know that all Whisky starts life crystal-clear? It’s in the aging process that it adopts the colours, flavours and notes of the casks it’s in with each individual whisky having a distinctive taste and profile. Initially considered ‘New Make’ after 3 years and 1 day of aging the SWA legally deems it Single Malt Scotch and it can finally be bottled or blended. From each of the 5 Scottish distilling regions we have opportunities to take advantage of one of the only investments you can get into, on day one! Drop me a line to find out how you can get started. #Whisky #Investing #AlternativeAssets #NewMake #Distilling

Today I wanted to talk briefly about Mortlach. Sometimes referred to as 'The Beast of Dufftown' it is a Speyside whisky which very much marches to the beat of its own drum. Its has a cult following within the whisky community and has been showcased and celebrated by independent bottlings long before the establishment of its own distillery core range. Unlike many Speyside whiskies that are known for their fruity, floral and approachable styles, Mortlach is rich and robust, with a distinct savoury meatiness a defining characteristic. Mortlach owes its unique character to a couple of factors. The first is its continued use of worm tub condensers. This traditional method for condensing vapour back into spirit results in less copper contact than modern shell and tube condensers, leaving a more sulphurous spirit behind. The second factor is Mortlach's 2.81 distillation regime. I have had this explained to me several times and will probably need it explained several more to fully grasp it. If I understand correctly, the majority of the spirit is double distilled, whilst the remainder is triple distilled using the smallest of their 6 stills, affectionately dubbed 'Wee Witchie'. Mortlach's 2.81 distillation process was pioneered by Alexander Cowie around 200 years ago, and remains to this day. Internally it is referred to as "The Way". With that in mind, I am surprised the below collaboration has yet to be organised. A future Diageo special release perhaps? ------------------------------------------------------------------------------------ Diageo and Disney, be kind! This is for entertainment purposes only, I do not own the images or copyrights. I do, however, expect a credit if you do go down this path! This is the way.

Mastering the Art of Tea Brewing: From Leaves to Liquid Gold https://lnkd.in/gX8HpW9P

Discover Rich Flavors in Every Sip! Explore difference between Single Malt & Malt Whiskey.  Share your favorite whiskey in the comment below 🔽 #whiskeynight #whiskey # #whiskeylover  #instawhiskey  #whiskeydrinker

Mastering the Art of Tea Brewing: From Leaves to Liquid Gold https://lnkd.in/gX8HpW9P

Mastering the Art of Tea Brewing: From Leaves to Liquid Gold https://lnkd.in/gX8HpW9P

Mastering the Art of Tea Brewing: From Leaves to Liquid Gold https://lnkd.in/gX8HpW9P