Kearney just released a groundbreaking report at #FHSWorld, highlighting major shifts in global tourism trends! With travelers increasingly seeking sustainable and experiential destinations, emerging markets like the Red Sea coastline and the Albanian Riviera are on the rise. Middle Eastern hubs are poised to capitalize on this trend, thanks to visionary projects and strategic investments in tourism infrastructure. Discover how eco-friendly travel and wellness tourism are reshaping the future of the industry: https://hubs.la/Q02RQbNl0
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🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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There is an urgent need for businesses to integrate biodiversity safeguards through their direct & indirect operations to halt and reverse biodiversity loss. Find out how your business can minimise its nature-related risks. #biodiversity #nature #naturepositive #travelandtourism
🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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Why are you clearly marketing the position as nature positive World Tourism Organisation? Nature positive travel badging Organisations aligning under this position. It’s going to be green washing with legal changes coming. There seems to be a disconnect between sustainability silos. Commercial and marketing silos. Policy and results. Outcomes. The Sustainable Business silo needs to see this integrated. TLC Harmony noted. These reports are great and congratulations for getting together to write it. As a little aside, under the European greenwashing legislation can we still say Nature Positive in our strapline or labelling unless it has been evidenced clearly by quantitative science based data? The UK crackdown on greenwashing where fines of up to 10% of global turnover is also a warning about swinging about terms like nature positive, carbon neutral or eco-friendly. #world tourism organisation “Sustainability “Sustainable Tourism
Today, we presented our shared vision for the tourism sector, which, when well managed, can trigger positive impacts like no other economic activity. The "Nature Positive Travel & Tourism in Action" report offers fresh insights and inspiration. It represents the first collaborative effort of the unique global partnership between UN Tourism, World Travel & Tourism Council and Sustainable Hospitality Alliance on Nature Positive Tourism. I thank Sofía Gutiérrez, Claire Whitely, Anna Dacam, Helen Usher, Christopher Imbsen and Daniel Turner for their outstanding cooperation in authoring the report. Happy Earth Day! https://lnkd.in/dncQBeAp #EarthDay2024
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Tourism Destinations: Be braver for clear differentiation! Increasing competition makes it more challenging than ever for tourism destinations to stand out. In a world where countless holiday regions compete for guests' attention, clear positioning is crucial. While the importance of a strong brand is evident to many in the tourism industry, many brand promises are interchangeable and lack differentiation. The question arises: Have these tourism experts truly internalized the concept of positioning when we see so many 'natural paradises,' 'family regions,' 'cultural cities,' and 'ski paradises' without genuine uniqueness? How can tourism destinations boldly differentiate themselves? Keen to explore further insights on tourism branding? Check out this link: https://lnkd.in/gyNfKjbQ #Tourism #DestinationBranding #Branding #Positioning #Innovation
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Exploring the Power of Tourism in 2024: A Tool for Connection and Growth 🌍 As someone passionate about the Hospitality and Tourism industry, I believe that tourism is more than just visiting new places, it's a transformative tool that fosters connection, cultural exchange, and economic growth. In 2024, the tourism sector continues to evolve, with travelers seeking more meaningful and sustainable experiences. From eco-tourism to immersive cultural adventures, the industry is responding to the global call for responsible travel. Why is this important? - Economic Impact: Tourism contributes significantly to local economies, creating jobs and promoting development. - Cultural Exchange: Traveling allows people to experience different cultures firsthand, fostering understanding and tolerance. - Sustainability: With growing awareness, travelers are increasingly looking to reduce their footprint, promoting sustainable tourism practices. As we move forward, it’s crucial for those of us in the industry to prioritize these shifts and create opportunities for authentic and responsible travel experiences. Let’s continue to champion tourism as a force for good! 💼✈️🌱 #Tourism #HospitalityIndustry #SustainableTravel #CulturalExchange #TravelIndustry #EconomicGrowth
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The travel and #tourism sector can have a significant impact on nature - new sector-specific guidance has been issued on the actions businesses should prioritise to transition to halt #BiodiversityLoss and transition to #NaturePositive. #ForNature #SustainableTourism #SustainableTravel #JoinTheEvolution
🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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The travel and tourism industry is one of Australia’s largest industries, historically accounting for ~10% of annual GDP. The Australian tourism sector has stabilised. It is forecast to exceed pre-COVID levels from 2024, driven by the return of international tourism. Tourism operators, particularly regional and ecotourism operators, are preparing for an increase in demand following a recent period of soft trading. Download our latest Nash Tourism Insights via link below. #tourism #industrygrowth #investment #business
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Let's talk about destination accessibility. Unrestricted air access is key to ensuring the competitiveness of a region," says Cloete, MD of CWA, in anticipation of the revamped Winelands Airport. As tourism remains a vital contributor to the local economy, an efficient airport will undoubtedly catalyze tourism growth in the region. With the upcoming revamp of the Winelands Airport slated for 2027, how do you envision this transformation shaping the future of travel and tourism in our region? Improved air infrastructure not only enhances travel convenience but also opens doors to new opportunities for hospitality and tourism sectors. As we look ahead, let's explore how enhanced connectivity can elevate guest experiences and drive economic growth in our beloved destinations. #DestinationAccessibility #TravelRevamp #WinelandsAirportUpgrade #VisitSouthAfrica #WesternCape https://lnkd.in/eim55f_i
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Exciting news for US tourism! The World Economic Forum's Travel and Tourism Development Index 2024 https://lnkd.in/gt6-qUju has ranked the United States as the top destination globally. This achievement reflects our nation's: • Robust infrastructure • Diverse landscapes and cultural offerings • Strong business environment • Excellent air transportation network As a tourism professional who was on the Advisory Board for this Index, I'm proud of how our industry collaborates across local, regional, and state levels. From iconic cities to emerging destinations, we're seeing strategic marketing efforts pay off. Key factors in our success: 1. Data-driven decision making 2. Embracing technology 3. Investing in sustainability 4. Fostering public-private partnerships What do you think sets the US apart as a travel destination? How can we continue to innovate and grow in the tourism sector? Let's discuss the future of travel and tourism! 👇 Shirin Jafari, MTA Mitchel Anzivino Brisa Lee Michael Christensen Bernadine Galliver Brooke Adamson, MBA Abigail Harrod Brian Tress #USTourism #TravelIndustry #Sustainability #WEF #JLL
Travel & Tourism Development Index 2024
weforum.org
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As global tourism continues to surge, how some destinations manage growth is getting more and more sophisticated. A single viral post can turn a hidden gem into a hotspot overnight. It is crucial for destinations to plan and strategize for high visitor volumes while maintaining their unique charm. For instance, Amsterdam restricts new hotel developments and directs tourists to quieter areas. By leveraging social media data and tracking tools, the city manages crowds and improves visitor satisfaction. This approach is highly effective. It involves creating a balanced experience by highlighting lesser-known spots, managing visitor flow, and adopting sustainable practices. Using the city as an example, here’s how Amsterdam can assess tourism preparedness across 6 dimensions: Source: McKinsey #DestinationMarketing #Tourism #Strategy
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