Brandpulse’s Post

The travel and tourism industry is one of Australia’s largest industries, historically accounting for ~10% of annual GDP. The Australian tourism sector has stabilised. It is forecast to exceed pre-COVID levels from 2024, driven by the return of international tourism. Tourism operators, particularly regional and ecotourism operators, are preparing for an increase in demand following a recent period of soft trading. Download our latest Nash Tourism Insights via link below. #tourism #industrygrowth #investment #business

Kearney just released a groundbreaking report at #FHSWorld, highlighting major shifts in global tourism trends! With travelers increasingly seeking sustainable and experiential destinations, emerging markets like the Red Sea coastline and the Albanian Riviera are on the rise. Middle Eastern hubs are poised to capitalize on this trend, thanks to visionary projects and strategic investments in tourism infrastructure. Discover how eco-friendly travel and wellness tourism are reshaping the future of the industry: https://hubs.la/Q02RQbNl0

Why are you clearly marketing the position as nature positive World Tourism Organisation? Nature positive travel badging Organisations aligning under this position. It’s going to be green washing with legal changes coming. There seems to be a disconnect between sustainability silos. Commercial and marketing silos. Policy and results. Outcomes. The Sustainable Business silo needs to see this integrated. TLC Harmony noted. These reports are great and congratulations for getting together to write it. As a little aside, under the European greenwashing legislation can we still say Nature Positive in our strapline or labelling unless it has been evidenced clearly by quantitative science based data? The UK crackdown on greenwashing where fines of up to 10% of global turnover is also a warning about swinging about terms like nature positive, carbon neutral or eco-friendly. #world tourism organisation “Sustainability “Sustainable Tourism

Here's our June round-up of sustainable tourism developments in the Southeast Asian tourism industry - we pick out the sustainability-linked stories from our weekly report tracking the recovery of the SE Asian tourism industry and put it in one handy dandy report so you don't have to scour through the news. Want a copy of the latest edition every month? You can sign up at the link below ⬇️. #sustainability #tourism #southeastasia

As global tourism continues to surge, how some destinations manage growth is getting more and more sophisticated. A single viral post can turn a hidden gem into a hotspot overnight. It is crucial for destinations to plan and strategize for high visitor volumes while maintaining their unique charm. For instance, Amsterdam restricts new hotel developments and directs tourists to quieter areas. By leveraging social media data and tracking tools, the city manages crowds and improves visitor satisfaction. This approach is highly effective. It involves creating a balanced experience by highlighting lesser-known spots, managing visitor flow, and adopting sustainable practices. Using the city as an example, here’s how Amsterdam can assess tourism preparedness across 6 dimensions: Source: McKinsey #DestinationMarketing #Tourism #Strategy

⏭️ Next out from the special issue "Harnessing Popular Culture Tourism in Local Communities" 2024(1) is the paper On-screen tourism and destination development: a sociocognitive approach by Alkmini Gkritzali. https://lnkd.in/dPVTt6sn

Valuable graphic from McKinsey & Company on the carrying capacity of tourism destinations. If your local region is supported by tourism, you need to be invested in your local carrying capacity. The total value of tourism can be negatively impacted when private hospitality businesses don’t consider the effects that it has on the local community. ❓ Does local public infrastructure support the most intense visitation seasons? ❓ Are the increased carbon emissions generated by tourism able to be curbed? ❓ Are tourism accommodations sufficient per square mile in relation to geographic size? Asking these sorts of questions help hospitality organizations assess their region’s carrying capacity and what measures they and their peers should be taking to ensure a sustainable industry for years to come. #Tourism #Hospitality

Adventure Tourism Continues Growth Surge....   A report in Travel And Tour World finds that, “As of 2022, the adventure tourism market was valued at $324.90 billion and is projected to soar to $1,947.5 billion by 2032, achieving a compound annual growth rate of 19.5% from 2023 to 2032.”   It attributes the growth to “rising demand for sustainable travel options, a shift in consumer preferences toward experiential tourism, and the powerful impact of social media in highlighting lesser-known destinations.” Click here for the full report:   https://lnkd.in/eBPv5QM5 #incentivetravel #experiences #rewards

Today, on **World Tourism Day**, we recognize the transformative power of tourism in fostering cultural exchange, driving economic growth, and creating sustainable development opportunities. This year, the theme focuses on **"Tourism and Green Investments"**, a call to prioritize eco-friendly practices and ensure that tourism remains a catalyst for environmental protection and economic resilience. As we embrace responsible tourism, let's contribute to a future where travel enhances both the planet and its people.

#EUGreenPioneer recognises and rewards achievements in green transformation practices in smaller tourist destinations. Is your destination a sustainable tourism pioneer? Then make sure to take part in the 2025 European Green Pioneer of Smart Tourism competition. Applications are open until 31 May 2024. Find out more about the initiative & check out the Guide for Applicants in the lionk below. #sustainability #destinations #eugreenpioneer