Golin’s Post

There's a familiar face on this week's edition of Amazon Ads Partners "In The Know" 💥 Podean CEO Mark Power joined Claire Hall to discuss our exciting work with E.L.F. BEAUTY that led us to win the Amazon Ads 2023 Global Expansion Award 🏆 Watch below to learn more about our strategy used to expand e.l.f. into Canada and the UK, while maintaining a leading position in the US market. #amazonads #amazonadvertising #amazonadspartnerawards #marketplacemarketing

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.

Why are we rolling back on DEI when we should be rolling out? This is what will define the companies that succeed in a challenging 2024 operating landscape. We, like ALL of us in the space, have seen how budgets and teams are being slashed. 'DEI is not a one-time movement – done properly, DEI is a massive industry-wide transformation programme that delivers the progress that audiences and talent demand. 'As part of its commitment to move DEI high up the corporate agenda, Rise 2024 [our conference on April 24] will hear from brands and change-makers "to reinforce why it's imperative that we don't roll back at this critical juncture".' Don't roll over, get on a roll, we say. Ally Owen Lisa💫 Goodchild CC (Charlotte) Clark Jasmine Dawson Charmaine Glase In Campaign UK today:

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

#Cannes is almost here! As you are nailing down your plans for week, make sure you add Nielsen to your agenda. Stop by and say hi! We have a powerful sesh planned on Monday 6/17 from 4-5 at the Hotel Martinez featuring Lyft. Learn how to map #ROI from the first ad #impression to conversion and drive (and measure) tangible results. This will be a packed talk so request your invite today. https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗴𝗲𝗻𝗱𝗮: 𝗠𝗮𝘁𝗰𝗵 𝗽𝗹𝗮𝗻 𝟮𝟬𝟮𝟱 ✅ In 2024, the introduction of innovative product solutions, including the intestinal metabolism cure LR Health Mission and the make-up line LR Zeitgard Signature, alongside the successful relaunch of our marketing plan, has significantly driven the growth of LR Health & Beauty. Over the past few months, we have implemented numerous projects at an impressive pace.   I do enjoy this kind of fast-paced strategy execution, but it is also important to me to take some time out to examine the strategy of the team. We are no different than soccer players, and sometimes the game demands a more strategic perspective as well. Hence today my management team and I take a step back from daily operations and concentrate on the strategy that the company aims to achieve its goals.   Questions such as “Where have we come from? Which measures have been successful, which haven’t?” And most important: “How are we going to achieve the targets set for the year 2025?” Using these questions, we have reviewed and modified our strategic plan so that we are best positioned for the year ahead, in which we will celebrate our 40th anniversary. Many thanks to everyone involved in the constructive dialogue!

This week, we hosted a virtual “Lunch & Learn” for the team at Edrington. Our aim? Share key takeaways from Cannes Lions International Festival of Creativity and, crucially, how to apply those learnings in practice. We covered: 🎨 The importance of creativity 🎈Our top picks of the best marketing case studies from Cannes, including Dove and Kraft Heinz 👏 Four must-know themes for marketers in 2024, with our take on insights from creative effectiveness experts like Karen Nelson-Field PhD, Mark Ritson, and James Hurman 💪 👌 Practical advice to help marketers get ideas approved 💼 The latest research from brilliant minds like Dr Grace Kite to help marketers get a brand building agenda over the line Want to inspire your team with a Lunch & Learn like this one? Let’s chat! #lunchandlearn #marketingcapability #marketingtraining #canneslions #creativeeffectiveness

Reflections from Cannes Lions 2024 Our CEO, Aaron Fetters, shares his insights and key takeaways from the prestigious Cannes Lions 2024. From thought-provoking sessions to innovative campaigns, discover the trends that are shaping the future of marketing and how they can drive your brand's success. Read the full blog to dive deep into Aaron's experiences and reflections from this year's event 🔗 https://ow.ly/1xNi50SPxU7 #CannesLions2024 #MarketingInnovation #LeadershipInsights #TransparentPartners #DigitalMarketing #BrandStrategy #CEOReflections

Business Insider is gearing up for the Cannes Lions International Festival of Creativity. From June 17 – 21, we’re convening top CMOs across the industry to address a key question: How do you build a durable brand in a performance-driven world? Learn more — https://bit.ly/49RTemR #CannesLions #CannesLions2024