Kristina Rasmussen’s Post

Fragrances are Liquid Emotions♥️ The journey of founding THE HEART COMPANY was driven by a vision to create a #veganperfume line that connects deeply with emotions while embracing #love and #kindness—toward people and the planet. Bootstrapped From Vision to Reality Our mission was to craft fragrances that inspire connection and align with ethical values. Every decision, from scent creation to marketing, revolved around this purpose. Partnering with the right fragrance house was pivotal; after extensive research, we collaborated with experts from the world’s largest perfume house Givaudan to design vegan scents that evoke positive emotions. Maurizio Volpi played a key role. #thankyou The Creative and Scientific Process Bringing a perfume to life is a blend of artistry and science. We spent months -during the global pandemic - refining scent profiles and conducting rigorous R&D to ensure our fragrances were stable, vibrant, and safe. Design, Production, and Packaging Beyond the scents, we wanted our products to be visually appealing. Our packaging was designed to reflect the beauty and simplicity of our brand while remaining sustainable. Financing production meant balancing quality with cost, from sourcing ingredients to manufacturing and packaging. Global Expansion & Strategic Partners To make THE HEART COMPANY accessible, we launched on major platforms like Amazon and built captivating brand stores to stand out. As a German-based brand, finding the right partners in the U.S. 🇺🇸was critical for navigating #logistics and building a presence overseas. Building a Digitally-Native and Community-Driven Brand A strong #digitalpresence is essential for any modern beauty brand. We created a seamless bi-lingual online store and developed content—images, videos, and storytelling that embodied our values. Social media became our connection to customers, allowing us to build a loyal community while adapting to their needs. All with very limited marketing budget on hand. Certifications and Fulfillment Earning vegan certifications by The Vegan Society was more than a formality; it was a commitment to #transparency and #ethical practices. Establishing efficient logistics networks across Europe and the U.S. was an important part as well. A Lean Team with a Big Vision Behind every step was a dedicated team of mostly freelancers, passionate about creating products that resonate with customers on a personal level. From R&D to marketing, every effort reflected our commitment to delivering high-quality perfumes and fostering meaningful connections. The Heart of the Brand At The Heart Company, we believe that #fragrance is more than a product—it’s an emotional experience. Every detail, from the scents to the packaging and storytelling, was crafted with purpose. Through passion, creativity, and unwavering commitment, we’ve built a brand that touches people’s hearts. Let’s spread love and kindness together! ❤️#cleanbeauty https://lnkd.in/dAUi4mHV

Each brand has its 1% uniqueness to differentiate them from 99% of other brands. Social media platforms help them in showcasing that 1 % uniqueness to the world. Let’s go with examples! 1) A chocolate brand uses centuries-old recipes and this is 1% uniqueness of their brand to make them more visible to the world. 2) A kitchen gadget brand has sustainable tools that help families make nutritious food in a short time and this 1% uniqueness helps them to grow. 3) A sewing cloth brand is crafting unique and traditional pieces with their tailored skills and this behind-the-scene creativity helps them to grow as 1% unique. 4) A cosmetic brand with 1% uniqueness to tell the world lies in raw material usage and laboratory procedures with proper testing by scientists. P.S. Do you want to leverage social media platforms to show your brand's 1% uniqueness to the world? DM US! #widgetSystem #BusinessGrowththroughSocialMedia #SocialMediaGrowth #LeveragingSocialMedia

In a world where conscious consumerism is on the rise, the demand for natural and organic cosmetic brands continues to flourish. Beyond the promise of radiant skin or luscious locks, these brands embody a deeper promise – a pledge to harness the power of Mother Nature while advocating for sustainability and purity. So as the market for organic cosmetics is gaining momentum, we’re seeing more and more brands finding unique ways to stand out. What we’re used to seeing from organic cosmetics brands is harmonious blends of earthy tones, botanical motifs, and minimalist design principles. But now some are straying from the norm and pathing their way through the tough competition that commercial markets are. Organic cosmetic brand Aware #branding and #packaging by FIBRA Branding is showing how it can be done!

I find this technology incredibly interesting. In this phase of life with having children; it has become clear that what goes for me goes for my kids. If I put on perfume or a particular type of skincare; there is likelihood of exposure to my girls. Science and forward-thinking companies are showing encouraging signs of having an interest in limiting the unintended results of topically absorbed products as it pertains to allergens, nervous system damage, endocrine disrupters, and general toxins. Love seeing what entrepreneurs are building alongside chemists and subject-matter experts.

Did you know that 62% of Gen Z shoppers now prefer to buy from sustainable brands? In today's world, 84% of Indian respondents have seen a significant boost in business efficiency from adopting sustainability practices. And 73% are willing to pay more for sustainable products. It’s clear, the demand for eco-friendly choices is surging. But here’s where it gets exciting! 𝗔𝗿𝗼𝗺𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 + 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 It could be the game-changer your business needs. 👉According to Global Cosmetics Industry, 37% of people are specifically seeking out eco-friendly fragrances. ✅And you know what? When Hershey added a chocolate scent to their Times Square store in 2018, their sales jumped by 34%. Pretty amazing, right? So, why let this opportunity slip by? Here’s how you can make it work: 📌Organic Ingredients: Opt for essential oils and fragrances free from harmful chemicals. Scents like lavender, cedarwood, and lemon are both appealing and eco-friendly. 📌Biodegradable Packaging: Choose zero-waste packaging solutions that naturally decompose, minimizing your brand’s environmental impact. 📌Use clean Scents: Implement uncomplicated, calming aromas like vanilla or cedarwood. Research reveals that customers spend an average of 20% more time in a place with a simple, pleasant scent. And why scent alone? Why not tie it into your brand’s numerology for a deeper connection with your audience? ✅Aligning your aroma with your brand’s numerological profile can enhance its impact, making your sustainability message even stronger. Don’t let this transformative opportunity pass you by. The future of branding is green, and aroma marketing is at the forefront. ____________________________________________________ PS: At NumroVani by Sidhharrth S Kumaar, we specialize in blending sustainability with strategic aroma marketing. Contact us today to elevate your brand and make a powerful, eco-friendly impact! #aromamarketing #businesscoach #sustainability #founder

Scentmate by dsm-firmenich Debuts World's First Edible & Biodegradable Fragrances. Both feature Emotions fragrance technology, said to allow the design of fragrances that trigger specific feelings linked to certain emotions: energy, happiness, and relaxation, through a study carried out with fMRI. #beautyindustrynews #cosmeticscience #cosmeticchemist #fragrance https://buff.ly/42rlhY5

𝐖𝐡𝐲 𝐏𝐫𝐢𝐜𝐞 𝐬𝐡𝐨𝐮𝐥𝐝𝐧'𝐭 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐅𝐨𝐨𝐝𝐬𝐭𝐲𝐥𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐦𝐚𝐢𝐧 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭🍴 If you are you one of those who feels cutting cost at work is your USP then this article is for you. I have been working as a foodstylist for the past 10 plus years now. I clearly see so many changes in the field-some good and others that are not conducive for growth. In the not so good changes I saw people cutting costs and grabbing work. Now I can’t deny that when our overheads are big then the allure of price as a unique selling proposition (USP) often seems tempting. But here's the reality check: relying solely on price to distinguish your brand in this competitive field can be a recipe for disaster. 🚫💰 Why? Because when we reduce our prices to undercut competitors, we enter a race to the bottom where everyone loses out. Sure, we might snag a few short-term gigs, but in the long run, it's a game that erodes margins and devalues our craft. 👩🍳 Consider this: If we're constantly slashing prices to secure work, there will always be someone willing to go lower. It becomes a never-ending cycle that stifles profitability and creativity. So, how do we break free from this downward spiral? 🎨 The key lies in uncovering what truly sets us apart-OUR USP. It's about delving deep into our craft, understanding our unique strengths, and leveraging them to carve out our niche in the market.  🌟 Take inspiration from brands like Beyond Meat: Instead of competing solely on price, Beyond Meat revolutionized the plant-based meat industry by focusing on innovation and product quality or Nespresso which disrupted the coffee industry by introducing a premium single-serve coffee system that emphasized convenience, quality, and customization. Instead of lowering prices to compete with traditional coffee brands, Nespresso invested heavily in innovation, developing a range of coffee machines and capsules tailored to different taste preferences and attract a loyal customer base. 💡 Remember, our USP🌟 isn't just about what we do—it's about how we do it. It's the personalized touch we bring to every project, the attention to detail that sets us apart, and the relationships we cultivate with our clients. These are the intangible qualities that can't be replicated or commodified. 🌱 So, let's shift our focus from competing on price to showcasing the unique value we bring to the table. Let's invest in fine tuning our craft, building meaningful connections, and cultivating a brand identity that helps us and our nation alike. Because in a sea of competitors, authenticity and creativity will always be our strongest allies. 💪 #foodstyling #foodstylist #revolutionary

𝐖𝐡𝐲 𝐏𝐫𝐢𝐜𝐞 𝐬𝐡𝐨𝐮𝐥𝐝𝐧'𝐭 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐅𝐨𝐨𝐝𝐬𝐭𝐲𝐥𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐦𝐚𝐢𝐧 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭🍴 If you are you one of those who feels cutting cost at work is your USP then this article is for you. I have been working as a foodstylist for the past 10 plus years now. I clearly see so many changes in the field-some good and others that are not conducive for growth. In the not so good changes I saw people cutting costs and grabbing work. Now I can’t deny that when our overheads are big then the allure of price as a unique selling proposition (USP) often seems tempting. But here's the reality check: relying solely on price to distinguish your brand in this competitive field can be a recipe for disaster. 🚫💰 Why? Because when we reduce our prices to undercut competitors, we enter a race to the bottom where everyone loses out. Sure, we might snag a few short-term gigs, but in the long run, it's a game that erodes margins and devalues our craft. 👩🍳 Consider this: If we're constantly slashing prices to secure work, there will always be someone willing to go lower. It becomes a never-ending cycle that stifles profitability and creativity. So, how do we break free from this downward spiral? 🎨 The key lies in uncovering what truly sets us apart-OUR USP. It's about delving deep into our craft, understanding our unique strengths, and leveraging them to carve out our niche in the market.  🌟 Take inspiration from brands like Beyond Meat: Instead of competing solely on price, Beyond Meat revolutionized the plant-based meat industry by focusing on innovation and product quality or Nespresso which disrupted the coffee industry by introducing a premium single-serve coffee system that emphasized convenience, quality, and customization. Instead of lowering prices to compete with traditional coffee brands, Nespresso invested heavily in innovation, developing a range of coffee machines and capsules tailored to different taste preferences and attract a loyal customer base. 💡 Remember, our USP🌟 isn't just about what we do—it's about how we do it. It's the personalized touch we bring to every project, the attention to detail that sets us apart, and the relationships we cultivate with our clients. These are the intangible qualities that can't be replicated or commodified. 🌱 So, let's shift our focus from competing on price to showcasing the unique value we bring to the table. Let's invest in fine tuning our craft, building meaningful connections, and cultivating a brand identity that helps us and our nation alike. Because in a sea of competitors, authenticity and creativity will always be our strongest allies. 💪 #foodstyling #foodstylist #revolutionary

"Can you turn a moment into a fragrance? With MAMAY, you can." 🌸☕🌿 Imagine taking a walk through a blooming garden. The delicate scent of flowers blends with the aroma of freshly brewed coffee and the crisp freshness of wet grass. It’s an aha! moment—a sensory experience you wish you could hold onto forever. Now imagine capturing that exact moment and crafting it into a perfume. At MAMAY Technologies Ltd., we’re transforming how fragrances are created by digitizing sensory experiences like smells, making them measurable and replicable. This groundbreaking technology could help leading perfume houses like CHANEL, Parfums Christian Dior, Givaudan, and Firmenich push the boundaries of creativity. From blending unlikely combinations to crafting scents inspired by real-life moments, MAMAY’s digitized odor profiling opens new doors for innovation in perfumery. What scent would you create if you could capture any moment? 🌟 #PerfumeInnovation #SensoryScience #DigitalFragrance #MAMAY #Chanel #Dior #Givaudan #Firmenich #FutureOfScent #FragranceTech #HealthyEating #FoodInnovation #DigitalTaste #FoodTech #MAMAY #digitalization #organoleptic #Taste #Odor #Flavor #Textuar #AI #Robotics #FutureOfFood #PersonalizedTaste #Innovation #SmartHome #FoodInnovation #DigitalTaste #FoodTech #digitalization #organoleptic #Taste #Odor #Flavor #Textuar #AI  #FutureOfFood #PersonalizedTaste #TasteInnovation #ProductDevelopment  #ConsumerInsights #MAMAY #FlavorScience #MarketExpansion Yuval Klein Keren Corley Tidhar Tsuri Michael Zviely Gad Bober

Meaning and history of the 𝐔𝐧𝐢𝐥𝐞𝐯𝐞𝐫 𝐥𝐨𝐠𝐨: The Unilever logo was crafted by 𝐖𝐨𝐥𝐟𝐟 𝐎𝐥𝐢𝐧𝐬, in 2004. The Unilever logo features 24 icons that symbolize corporate values or sub-brands.   • The new logo communicates the company’s core mission to establish a platform and brand identity for its range of consumer products.   1. Sun: Symbolizing Unilever’s roots, in Port Sunlight 2. Bee: Signifying pollination, creation, biodiversity and industriousness. Bees represent both opportunities and challenges 3. Hair: The significance of a lock of hair lies in its association, with attractiveness and beauty as conveying a sense of self-assurance. 4. Swirl: The swirl embodies an appreciation for flavors and palates hinting at the art of blending and enhancing taste experiences. 5. Spoon:  A spoon symbolizes the act of savoring food the importance of nutrition and the artistry of cooking. 6. Fish: Fish serves as a representation of nourishment and environments. The abundance found in nature's offerings. 7. Dove: The dove embodies freedom. Signals a pause from routines to embrace life’s full potential. 8. Lips: Lips are emblematic of aesthetics, and flavor preferences. Maintaining an appearance. 9. Virtuous Cycle: The virtuous cycle signifies a dedication to sustainability through commitment and promises made. 10. Transformation: Within symbolism lies the essence of renewal depicted by plant life contrasted with snowflakes signifying freezing conditions. 11. Heart: The heart is synonymous with love well well-being and nurturing care towards oneself or others. 12. Wave: Waves symbolize rejuvenation, purity and vitality in their depiction of freshness and cleanliness upon contact.  13. Hand: A hand conveys notions of tenderness, necessity, sensitivity while embodying both tactile senses through skin contact. Reflecting their dedication to aiding individuals in enhancing their lives.  14. Flower: Flowers carry an essence that celebrates fragrances alongside reverence, for beauty. 15. DNA represents the field of bioscience and the intricate genetic code that underpins life embodying Unilever's history of positivity. 16. The palm tree symbolizes reverence, for forests, the environment, and growth. 17. A bowl signifies their commitment to providing mealtimes with ingredients. 18. Chilli peppers embody their dedication to sourcing raw materials for their products. 19. A spark embodies the company’s role as a catalyst for change striving for progress and betterment in the lives of those they engage with. 20. Plants stand as a symbol of our shared environment. 21. Ice cream represents indulgence, delight, and enjoyment. 22. Particles signify a link to advancements and innovative approaches to enhance consumers' lives. 23. Packaging reflects their focus on enhancing consumer experiences. 24. Clothing symbolizes laundry, confidence in appearance, and feeling empowered. Dr. Jayashree Veluthakkal Dharmender Gogikar Harsh Bhargava Harshavardhan Gaddalae