Nicola Schmiedt’s Post

View profile for Nicola Schmiedt, graphic

Chief Operating Officer at HH Advertising

🌙 A Night on Press 🌙 The loud, rhythmic sound of the web press surrounds me, mixed with the strong chemical smell of ink, creating a sensory symphony. I walk towards the pressman, waiting by the first press sheets. The make-ready is complete, and they await my final approval. The press computer has done its job, bringing the colors on the sheet close to perfection, but not quite there yet. Despite all our technological advances, the human touch is still essential on a press. The magic of blending the four primary colors into a final masterpiece isn't complete; the last details need our attention. Colors are subjective, each hue seen through our unique lens. To me, colors aren't just real; they are the emotions we feel when we look at them. On a press, the hues we see are influenced by many variables: the brand and quality of the inks, the paper's coating, and the press itself. Each job carries its own distinct fingerprint, impossible to replicate exactly from one press to another. It’s up to the pressman’s experience and my eye for color to make the final adjustments, perfecting the ink density. At this crucial moment, the cyan, magenta, yellow, and black come together in a harmonious symphony, guided by technology and the subtle touch of human hands. 🙌 🎶 This symphony isn’t heard with our ears, but seen with our eyes. 🎵 It's incredibly satisfying to see the results of our efforts, a vision brought to life on a roll of paper. 💙🩷💛🖤 #webpress #CMYK #OffsetPrinting #printing

Julio Hernandez

Director of Integrated Production at HH Advertising

6mo

Poetically stated Nicola... spoken as a true print lover to his passionate love. 🙌

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