Nielsen’s Post

Reach more voters effectively! Nielsen's case study shows how adding local streaming to your schedule can increase reach by 12% vs linear TV alone. 📺 Get detailed insights to improve your political campaigns. Read the full study here: https://bit.ly/3Lqt0yc 📈

Does Political Advertising on Local TV News Digital Streams drive incremental reach of critical Voter segments? Sure does! Nielsen's latest case study found that potential voters who watch Local News through streaming increased a TV ad schedule’s total reach by 12%. Use these insights to optimize your media mix with local streaming measurement. Let's talk! https://bit.ly/3Ln8bDP 📈📺

Maximize your election campaign impact! Nielsen latest study found that 1 in 3 potential voters watch Local News through #streaming only. Use these insights to optimize your media mix with local streaming measurement and enhance voter engagement. https://bit.ly/3Ln8bDP 📈📺 Gracenote #advertising #streamingmedia #TV #CTV #OTT #vote #marketing #marketingresearch

Streaming TV is proving to be one of the most efficient tools for this year's U.S. election campaign media buyers, especially in key battleground states. Connected TV allows campaigns to precisely target voters with personalized messages, maximizing ad efficiency and reach. This shift towards streaming platforms enables candidates to allocate resources more effectively, ensuring ads are seen by the right audiences in these critical swing states. The Current has more. #TopTakes #Election2024 #StreamingTV #ConnectedTV #TargetedAds https://lnkd.in/e8-riRQK

We now live in a world where every device is a television TV is just another name for video based on the device. Earlier the device was the sole portal. Now , video is available across screens and devices. The world of schedule and appointment viewing has withered away except in sports. Couch potatoes are yielding to active hunters. As, Video is TV And since , Digital is now video Hence, TV is digital And indeed, Digital is TV Frankly , video is managing the transition way better than print or music. Reality is that all video will be via streaming. But Ad free, subscriber paid content is also a utopia. The OTT platforms see this. The model can’t be viable catering to a niche. Hence the challenge is not for TV to become say, a Netflix but for Netflix to become more of TV. Eventually the world will see a 50:50 split between subscriptions and advertising. Of the $ 1 trillion revenue global advertising last year, fully $ 700 billion is digital. The picture is quite clear ! The picture is quite clear !

Election season is a critical time for broadcasters. As voters tune in to get the latest updates, television networks face the challenge of delivering accurate, engaging, and timely election results and content. Discover the top 5 ways virtual production can level up your election coverage, from virtual sets to candidate holograms to interactive data visualisation: https://lnkd.in/eaJSQ94A

Streaming Platforms Dominated In US Presidential Elections... Streaming platforms drew unprecedented engagement during the 2024 US elections this year, with 84 million total hours watched across YouTube, Rumble, and others. Unlike traditional TV, these platforms enable real-time discussions, which is reshaping election discourse as viewers actively debate and react. Twitch, in particular, saw a surge in political mentions during key events, such as town halls and debates, underscoring how younger audiences are using these interactive spaces to stay informed and engaged. #Election2024 #Streaming #DigitalEngagement #YouthVoice #PoliticalDiscourse https://lnkd.in/eep4QtHJ

Maximize Voter Reach with LiveU: Real-Time Election Coverage In today’s fast-paced political environment, staying connected with voters is essential. LiveU Solo Pro enables seamless, real-time streaming, ensuring your campaign remains in constant communication with your audience. Experience reliable, uninterrupted coverage and high-definition broadcasts, no matter where your campaign takes you. Key Benefits: 1. Real-Time, Reliable Streaming: Ensure consistent coverage without interruptions. 2. Portability and Ease of Use: Stream effortlessly from any location. 3. HD-Quality Broadcasts: Deliver professional-grade broadcasts that enhance voter engagement. Empower your election campaign with LiveU’s cutting-edge live streaming solutions. Learn more: www.arkinfo.in/liveu Contact: liveu@arkinfo.in #LiveU #ElectionCoverage #LiveStreaming #VoterEngagement Mohan Rawat satish kariya Asif Momin Aniruddha Mondal Uroosa Patrawala Thirumal Raman Sandeep Patil Raj Upadhyay Gaurav Kumar Piyush Srivastava Pradeep Kumar Ranjit Bhatti Yaal Eshel Gaurav Valecha Chirag Barwa Natalie Chouraqui Inbal Ben Ami Pranav Malasi

One streaming platform has an edge among conservatives, according to MRI-Simmons USA's latest political affiliation and streaming data. Robert Steiner reveals which one in this recent Variety VIP+ article. Read it here: https://lnkd.in/eVtXSQxQ By the way - the political measures in our study now include "Registered to Vote," joining political affiliation, political outlook, voter frequency, and civic participation. Contact us today to learn more! #political #streamingtv #voters #voterregistration

📢 This election cycle is on track to break records, with a total spending of $10.7B on political ads. We have tracked a total of $3.7B so far across broadcast, cable, radio, digital, satellite, and CTV. Download our latest Political Projections Report here: https://hubs.li/Q02DXKPf0 📈 💲 #politicalspending #2024election #adimpact