Paul LeFort’s Post

Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: https://bit.ly/3Lqt0yc  📊📈

Reach more voters effectively! Nielsen's case study shows how adding local streaming to your schedule can increase reach by 12% vs linear TV alone. 📺 Get detailed insights to improve your political campaigns. Read the full study here: https://bit.ly/3Lqt0yc 📈

📊 Post-election insights reveal how CTV transformed voter engagement in 2024! Ad-supported streaming proved pivotal, with over 80% of registered voters actively streaming and 54% replacing traditional TV with streaming services. ☑️Key takeaways include the rise of FAST channels, enhanced creative approaches, and the necessity of trusted brands for political advertisers. Tomorrow, Andrew Yolles will join Danielle Sklarew, Bill Redding, Jessica Justus, and Shannon Brooks Chatlos at the Campaigns & Elections Postscript Conference for a post-Election analysis and the role CTV played in connecting with connecting with voters. Don't miss it! https://hubs.ly/Q02-dQ630 #CTV #PoliticalAdvertising #StreamingInsights

We now live in a world where every device is a television TV is just another name for video based on the device. Earlier the device was the sole portal. Now , video is available across screens and devices. The world of schedule and appointment viewing has withered away except in sports. Couch potatoes are yielding to active hunters. As, Video is TV And since , Digital is now video Hence, TV is digital And indeed, Digital is TV Frankly , video is managing the transition way better than print or music. Reality is that all video will be via streaming. But Ad free, subscriber paid content is also a utopia. The OTT platforms see this. The model can’t be viable catering to a niche. Hence the challenge is not for TV to become say, a Netflix but for Netflix to become more of TV. Eventually the world will see a 50:50 split between subscriptions and advertising. Of the $ 1 trillion revenue global advertising last year, fully $ 700 billion is digital. The picture is quite clear ! The picture is quite clear !

This election year, CTV is worth investing in. Intended voters were more often found watching content on streaming services instead of broadcasting leading up to the 2022 midterm election, with "62% of voting adults reported being most active on CTV".  CTV is projected to be an efficient spend this election season, because it not commonly used by most political advertisers yet, making it an advertising hidden gem. Data gathered from the @thetradedesk 2024 Political Report Need help establishing an effective CTV strategy? Reach out to us and unlock your digital power today.  #powermarketing #marketing #ctv

Streaming Platforms Dominated In US Presidential Elections... Streaming platforms drew unprecedented engagement during the 2024 US elections this year, with 84 million total hours watched across YouTube, Rumble, and others. Unlike traditional TV, these platforms enable real-time discussions, which is reshaping election discourse as viewers actively debate and react. Twitch, in particular, saw a surge in political mentions during key events, such as town halls and debates, underscoring how younger audiences are using these interactive spaces to stay informed and engaged. #Election2024 #Streaming #DigitalEngagement #YouthVoice #PoliticalDiscourse https://lnkd.in/eep4QtHJ

The 25.6% drop in viewers for 2024 election coverage shows just how much people are shifting to digital and streaming platforms for their news. With CTV and services like CNN Max and YouTube pulling in more viewers, it’s clear where the future of election coverage is headed. #2024Election #CTV #FutureOfStreaming

The 2024 election cycle has had some surprises so far - to say the least. Our analysts look at top races, trends, and impacts leading to election day in this month's edition of The Political Pulse. #WeAreLocality #PoliticalPulse #Election2024 #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

With the 2024 election season fast approaching, political advertisers need to ensure their programmatic and streaming campaigns are set for success. FreeWheel’s comprehensive guide provides best practices and insights to help you maximize your ad effectiveness in this rapidly evolving landscape. #EffectvEmp https://bit.ly/4emtPF1

Our team was on the ground in Washington, DC, representing us as the BBC broadcasted the US election results. The BBC team used the Mapcreator tool live on air to visualize the updates as they came in. With over 133 million map requests and 3x11 hours of live coverage on national television and streaming services over the course of the night, this milestone not only reflects the power and reach of our interactive tools but also the dedication of our team in delivering real-time insights that truly engage audiences. Do you want to create your own election map? Our team created a quick, hands-on YouTube tutorial showing how you can bring your own data to life by mapping election results. This tutorial walks you through importing external files to visualize election data, Using the 2016 state results and demonstrating how to use the Albers USA projection in combination with our Choropleth mapstyle—giving you full control with your data display! Watch it here: https://lnkd.in/e7qhxnfN #Election2024 #DataVisualization #ElectionMap