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Things worth noticing in sport 👇 Lord Mayor of Brisbane, Adrian Schrinner, announced that city landmarks will glow maroon, blue and gold this Saturday night to celebrate a mighty 2024 Brisbane Lions season (below) Tennis Australia welcomed EZZ Life Science Holdings ASX:EZZ as a new sponsor of the Australian Open which plans to help the company expand its reach across China & South East Asia Rugby Australia announced CyberCX as the new cyber security partner of both the Wallabies and Wallaroos as part of a 2-year agreement Non-bank lender, Liberty became the Naming Rights partner of the Liberty Hockey One League - Australia's elite hockey competition AAMI became the insurance partner of the Sydney Kings and Sydney Flames, via a state-based sponsorship with Hoops Capital (the entity that encapsulates both teams) Ward Civil & Environmental Engineering signed a 2-year sponsorship agreement with the WBBL Brisbane Heat & Queensland Fire Adelaide United Football Club announced a new back-of-shorts sponsorship with global leader in decarbonisation and renewable energy solutions, 1KOMMA5° Australia Formula 1 and the LEGO Group announced a new partnership that will see the launch of F1-inspired LEGO products for builders of all ages in 2025 The GWS GIANTS & Sydney Thunder joined forces to create a special “W Derby” membership that provides members with dual access to the Sydney-based AFLW and WBBL Derby matches The NSW Government announced $1.5m in funding for a Legacy Program to support the 2027 Netball World Cup as well as a new Netball Infrastructure Strategy The inaugural Sport Design Australia Awards was launched, which celebrates and honours those who’ve brought incredible creativity to the sports industry over the past 12 months Decathlon Australia is offering a series of free fitness classes (includes HIIT and Pilates) in the heart of Sydney's CBD until the end of September The National Rugby League are conducting due diligence on buying an American-sports style private aircraft for its players to use for travel between games Ahead of World Mental Health Day on 10 October, ASICS enlisted the world’s scariest boss (Brian Cox aka Logan Roy) to issue a Public Service Announcement for office workers to get away from their desks and move to support their mental health Seven Network is anticipating an AFL Grand Final ratings windfall as a result of the NSW and QLD-based teams competing - This year’s AFL Finals have already reached 8.5m people nationally on the Seven Network Glasgow will host a scaled-down version of the 2026 Commonwealth Games after the Scottish government agreed to a rescue deal TikTok and the National Football League (NFL) renewed their partnership which will bring more long-form content from the league to the platform, including behind-the-scenes access and highlights that showcase football culture on & off the field Want this updated delivered directly to your inbox? https://lnkd.in/dCjhsC8C #sportsmarketing

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Lord Mayor of Brisbane | Vice President Brisbane 2032 | Chair Council of Mayors (SEQ) Keeping Brisbane moving forward ➡️

We’re lighting up for the Brisbane Lions! Brisbane landmarks will glow maroon, blue and gold this Saturday night to celebrate a mighty 2024 Brisbane Lions season, culminating in a Grand Final clash against the Sydney Swans. How will you be celebrating this Saturday?

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