The Volte’s Post

Whaddya think of them #sustainablefashion numbers 👇 👩🔧 59% of consumers would be willing to pay more for clothing made from certified #sustainable materials 💶 43% would pay 10% or more 🏷 59% seek out sustainability labels 🌳 71% said that want #certifications confirming that fibers had been sourced from sustainably managed forests. 👕 64% would be likely to purchase clothing with certification labels 🤑 +60% confirmed that sustainability label influenced their purchasing decisions Hmmmm. Seems these numbers could help your numbers, #fashionindustry. Great study, PEFC International And good article FashionUnited, Simone Preuss. Thank you https://lnkd.in/eeBHn8s4

The National Clothing Product Stewardship Scheme, Seamless, launched on July 1, 2024, is set to transform the Australian fashion industry by 2030. With over 60 leading brands like Big W, Cotton On, David Jones, and THE ICONIC on board, Seamless aims to create a circular economy for clothing. Key initiatives include: 👗 Circular design: Promoting durable, sustainable, and recyclable fashion. 🔄 Circular business models: Encouraging reuse, repair, and rental services. ♻️ Closing the loop: Expanding clothing collection and recycling. 🌱 Citizen behaviour change: Shifting how we buy, use, and dispose of clothing. Want to know more about it? Read the full article here: https://lnkd.in/gFhjvCes #FashionRevolution #Sustainability #CircularEconomy #AustralianFashion #RetailInnovation #SustainableFashion

What's been happening in sustainable fashion this week? ⬇ 1) Better Cotton dominates the 'preferred cotton' sourcing route, representing around 21% of all cotton production in 2022 (Textile Exchange) - but most people didn't realise it was never actually a certification, and it's sustainability credentials have been questionable in the industry 🤔 . After much controversy and investigations, Better Cotton is set to become an externally verified certification scheme (if approved) to meet demands of EU legislation. 2) The H&M Foundation has linked up with HKRITA - The Hong Kong Research Institute of Textiles and Apparel Limited to open a research lab called 'Open Lab' - a facility set to become a hub for sustainable innovation focusing on industry wide collaboration. H&M and Inditex have also announced investment in US cellular agriculture start-up GALY, who are working to develop lab-grown cotton. 3) Polarn O. Pyret have opened a 'Used & Loved' pop-up store in Stockholm - open until the end of October. PO.P also launched 'PO.P Reclaimed' - a collection using left over fabrics to minimise waste. 4) Primark is set to launch its first ever 'Swap-Shop' initiative in partnership with Verte, in select Primark stores across the UK during London Fashion Week. Primark have also announced they are new patrons of The British Fashion Council - as they celebrate 50 years on the British High Street (who knew the first UK store opened in Derby in 1974?) 5) United Repair Centre centre have collaborated CP CLOTHING LTD, the Italian sportswear brand, to create 'The Longevity Hub' - C.P's company platform dedicated to extending the life of its products. 6) Seasalt is the latest British brand to join B Corp movement and has been awared 100.2 points by B Lab UK, more than 20 points over the minimum required to be certified. 7) AllSaints have launched 'All Saints Rental' , powered by ACS (Advanced Clothing Solutions). The subscription service offers customers 2 styles at a time for £79 per month which you can wear as much as you like, or receive a discount off the RRP if you choose to keep. 8) Patagonia have joined Canopy 'Pack4Good' initiative to scale sustainable packaging and protect ancient and endangered forests. Have a great week! Lydia 🔗 Link to articles in comments Brought to you by enkel To receive this newsletter direct to your inbox every Monday morning (UK / CEST), sign up at www.thisisenkel.com #sustainablefashion #circularfashion #enkel Image: PO.P Reclaimed | Polarn O. Pyret

#earthday celebrates making planet friendly choices but, according to Peter Sadera, of Sourcing Journal, “Consumers say they are willing to spend more for sustainably made goods while the evidence of where they are putting their dollars tells quite a different story.” ⁉️Maybe overall messaging needs to be easier to understand, but equally important👇 Consumers need to know they can play a role in sustainability without purchasing goods — in addition to the increasing choices available showcasing innovation: 👉Soles4Souls turns shoes and clothing into educational and economic opportunities. Their partnership with Zappos Family of Companies enables consumers to ship gently used shoes and clothing for free by printing off a shipping label from their site<https:// 👟Imbox Protection is the world’s only in-store shoe protection enabling consumers to extend the life of their footwear in 60 seconds for $7-8 applying this PFA-free treatment in store - already at Dillard's Inc., Scheels and SNIPES 👏Houdini Sportswear’s new retail store, Houdini Circle, in Stockholm rents, repairs, sells used and enables consumers to trade in their goods - the only store of its kind. 🧴The EiRNYC luxury sustainable skincare brand from Stacy Haase and David Greenstein of Wonder Brands is ideal for outdoor devotees. They believe skincare should never compromise ecosystems that are home to natural ingredients. Products include a natural, vegan bug repellent and a reef-safe, all-natural, SPF50 sunscreen in a sustainable stick in plastic-free packaging. 👟Vibram Group’s CVT-Hemp Men's Khaki is a casual minimalist shoe using a hemp / poly blend designed to slip on as a shoe or fold back as a clog. 👜Rothy's Espadrille is knit with a blend of hemp and Rothy’s signature thread, spun from plastic bottles. At its end of life, consumers can return it to any of Rothy's stores to recycle it. Its RS01 sneaker is machjine washable using natural and recycled materials. 🩱Perfect Moment bathing suits use Carvico, a high-tech, high-performance Italian fabric, made with UV protection, all from a sustainable production chain. And in the wings The LYCRA Company and Qore LLC are betting on Iowa corn and Geocell is introducing Geocell white, a natural rubber alternative to neoprene opening up design choices. There are no shortage of options to drive sustainability forward but connecting the dots for the consumer will be critical to making progress.

Incase you missed it, here's the latest weekly Sustainable Fashion insights from Lydia Brearley at Enkel ⬇ 1) Last week saw ASOS.com, Boohoo Group PLC and Asda agree to file regular reports to the Competition and Markets Authority (CMA) to ensure that their claims are substantiated and not misleading customers. 2) Back in August 2022, Copenhagen Fashion Week banned fur, and now it has introduced a policy to ban feathers and exotic skins as of next years run-ways. 3) In other material news, adidas have developed a new range of stretch performance garments which use innovative knits or woven construction, called TWISTKNIT / TWISTWEAVE. The twisted yarns create springs within the fabric structure which alleviate the need for synthetic derived elastane. 4) H&M have released their latest annual sustainability report 2023, which reportedly show a 22% reduction in greenhouse gas emissions in the H&M Group supply chain. Other highlights include 85% recycled or sustainably sourced materials, making progress towards their goal of 100% by 2030. 5) Pakistan's largest vertically integrated denim company Soorty Enterprises Pvt. Ltd. has set up an initiative that promotes regenerative farming practices to reduce the environmental impact of its cotton in its denim supply chain. 6) Still talking supply chains, a latest report from Planet Tracker unveils the water-related risks confronting major fashion brands and retailers which will impact profits. The report urges companies and investors to prioritise water risk management for long term sustainability. See the full report here https://lnkd.in/gu2ztZn3 7) The latest partner to join Reskinned is Deliveroo. Workwear is notoriously difficult to recycle, and as it is worn 'on repeat', it generally cannot be resold in the same way fashion is. Reskinned will responsibly recycle, so if you have workwear in your business and don't have a waste solution, get in touch with Matt Hanrahan. 8) Finally for this week, Sizekick, the Munich based start up specialising in AI-driven size recommendations for online fashion retailers, has announced its latest partnership with Stockholm based activewear brand STRONGER. Sizekick aim to deliver exceptional user-experience and aligning sustainability with their mission to eliminate returns based on size uncertainty. What do you think of these stories and any more to add? If you'd like this (and more) direct to your inbox each week, sign up to our weekly newsletter at www.thisisenkel.com #enkel #sustainablefashion #fashionnews

Did you know the average American throws away 80 pounds of clothing each year? 🗑️ France's new bill could signal a global turning point against ultra-fast fashion targeting companies like Shein with penalties and seeks to curb their environmental impact. Here's what you need to know: 🇫🇷 The lower French house of parliament approved a bill to curb "ephemeral fashion" with penalties on ultra-fast fashion items and advertising restrictions. This aims to reduce the volume of low-cost, disposable clothing flooding the market. 👕 The Problem: Ultra-fast fashion disrupts the market, influences impulsive buying, and generates huge environmental costs (up to 10% of global carbon emissions!). This model relies on rapid production, low prices, and trend-driven marketing to encourage frequent purchases. 📝 Here's what's in the bill 💶 Gradual penalties on individual items, up to €10 by 2030: This surcharge is meant to disincentivize production and sale of the most environmentally harmful fast fashion items. 🚫 Potential ban on advertising the most inexpensive products: This aims to reduce the promotion of the cheapest and likely most unsustainable clothing options. 🔍 Producers must disclose environmental impact for consumer awareness: This transparency forces companies to quantify the impact of their products, potentially influencing consumer choices. ♻️ Revenue from penalties will support sustainable fashion brands: This creates a funding mechanism to support brands working to reduce textile waste and promote environmentally conscious production methods. So, how are folks reacting? 👍 Supporters see it as a major step toward reducing textile waste and pollution. They argue this levels the playing field for sustainable brands. 👎 Fast Fashion companies argue it will hurt consumers during a cost-of-living crisis. They claim this places the burden on consumers rather than addressing core issues of overproduction. My Take: Why I'm Optimistic (but Skeptical) 💚 Optimistic: This puts the environmental cost of fast fashion into the spotlight, potentially changing consumer behavior. It signals that unsustainable practices have consequences. I'd love to see at least the treat of a bill like this in the US. 🤔 Skeptical: Difficult enforcement, and companies may just pass costs on to consumers. It needs to be part of a broader shift toward conscious consumption, not just a standalone solution. What do you think of France's approach?  Should fast fashion bear more responsibility for its environmental impact, and where does the consumer fit into this mix? Read more here - https://lnkd.in/emXFjFet #fastfashion #sustainability #regulation #climateaction #innovation

Welcome to Week/End, your quick-hit guide to this week’s sustainability news. 📰 Here’s what happened this week: ♻️ California's New Textile Recycling Program (SB 707) Nears Final Approval SB 707 has just passed the Assembly Appropriations Committee and is moving closer to the Governor's approval. The proposed legislation will hold apparel and textile producers accountable for the recycling and reuse of their products. California Product Stewardship Council 🎥👗Vestiaire Collective Is Featured in New Season of ‘Emily in Paris’ Season four of "Emily in Paris" prominently features Vestiaire Collective, highlighting its role in the resale market as Mindy Chen sells designer clothes to overcome financial challenges. This placement is part of VC’s strategy to boost the retailer’s visibility in the US and promote sustainability to the show’s 60 million viewers. 🏛️ Slow Fashion Caucus Pushes for Industry Representation in White House Climate Task Force The group is urging the inclusion of fashion industry representatives in the White House Task Force on Climate and Trade, arguing their involvement is crucial for effective sustainability policies. The fashion industry is pushing for a seat at the table to help reduce emissions and advance sustainable practices. 🤝💼 Trove has acquired Recurate, boosting its presence in the branded resale market.  This move increases Trove's share of online resale traffic to 75% and speeds up its ability to launch new resale programs. 👚 Zara and Circ® Launched Second Collection Using Recycled Materials Featuring pieces made entirely from Circ Lyocell, a fabric sourced from 50% recycled poly-cotton waste and 50% FSC-certified wood pulp, the collection continues Zara's collaboration with Circ in exploring circular textile solutions. 💰🏭 Shinkong Synthetic Fibers Invests $10 Million in Ambercycle's Sustainable Textile Facility This investment will enhance global production capacity for cycora®, Ambercycle’s regenerated polyester made from end-of-life textiles What industry news and trends have you been following? Join the conversation in the comments below! 💬

🌱 Sustainable Fashion Alert 🌱 Sustainability is no longer just a trend, it's a necessity. Check out this insightful article on how fashion manufacturers and retailers can prepare for sustainability regulation. 🌎 The upcoming EU Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) will bring a paradigm shift in sustainability reporting, catalyzing changes in clothing production, distribution, and disposal. 👚👖👟 Compliance is just the start; companies that adapt their supply chains can strengthen their brand, gain consumer trust, and generate long-term benefits. Saskia van Gendt, Chief Sustainability Officer at Blue Yonder, shares her POV on addressing these obligations and preparing supply chains for increased environmental scrutiny in 2025. #SustainableFashion #BlueYonder #RetailRevolution #GreenFuture #FashionRetail #Apparel #Sustainability

Weekly sustainability round up for Design, Development & Supply Chain ⬇   🔎 Traceability Tesco have introduced digital product passports for clothing, ahead of the upcoming EU legislation (ESPR) on product traceability. These passports offer customers detailed information on the materials and environmental impact of their products. Also huge kudos to maje for their user-friendly and informative DPPs I recently saw – a great example of customer-focused traceability! ♻ Recycling! Zara 's latest women’s collection features Circ Lyocell, a fabric that resembles silk but is made from 50% recycled textile waste. Four pieces in this collection are crafted from 100% Circ Lyocell, showing a commitment to circular design through the use of recycled materials and timeless, seasonal silhouettes. CARBIOS (I know I always mention them!) is now eyeing the UK for its next PET polyester recycling plant! FCC has signed a letter of intent with Carbios to explore the establishment of a UK-based plant using their bio recycling technology.  This could be a significant step forward for UK PET waste and blended textile recycling. ⚪ Circular Business Its great to see Vestiaire Collective featured in Netflix's hit series Emily in Paris, which helps to boost the resale platform’s profile and engage new audiences on next-life options for their clothes! Additionally, Vestiaire has partnered with e-tailers Mytheresa and LUISAVIAROMA to expand its presence in the US, along with major resale players like eBay, Poshmark and Whatnot. ⛰ Performance! Performance brands often face the challenge of achieving high performance products without relying on hazardous chemicals like PFOA (used for water resistance and durability).  British brand Montane Ltd has addressed this with Petrichor, a 100% waterproof three-layer fabric that sets a new standard for PFAS-free protection for performance products. The fabric features a windproof, hydrophilic membrane (helps with moisture management), a 100% recycled nylon 21D ripstop outer (lightweight and durable fabric), and a tricot lining (strong yet flexible fabric) helping to manage the wearer’s microclimate without prohibiting movement. I’m excited to see these products introduced as part of their AW24 collection. #sustainabledesign #circulardesign #traceability #sustainablefashion #circularbusinessmodels