Vanshika Jindal’s Post

AMAZON's SQUEEZE Globally Amazon is a leading ecommerce platform & it has successfully made an impact in India too. Albeit with a lot of challenges: • Value business competition from Flipkart (Laptop, Mobile, TV, Electronics) • Low value business competition from Meesho (Products as low as 99 Rs.) • Grocery business competition from vertical marketplace like BigBasket • Fashion/ Beauty competition from vertical marketplace like Myntra/ Nykaa • Quick delivery (1 day Prime) competition from Zepto, Instamart, Blinkit • To top it all, Govt seems non-supportive with its pro-retail stand • Last but not least, Customers with Cash on Delivery & Returns/Refunds Amazon need to fight all these odds by: 1.Aligning swiftly to Q-Com trends (Instamart/ Zepto buyout didn't pass) 2.Customise their strategy to suit Indian market conditions & Govt policies 3.Build greater value thru premium goods business Having said that, Amazon has got that robust system, technical infra and process in place for any seller to do business at ease. Let’s hope & pray Amazon survive thru this phase and emerge stronger! #d2c #retail #ecommerce #amazon #india #business #QuickCommerce #QCom #d2cindia

🌐 Starting on platforms like Amazon, Flipkart, or Meesho takes a bit more time, but it’s worth it! ⏳ From verification checks to product approval, these platforms ensure sellers meet their standards. If you're ready to dive into online selling, be prepared for the process, and get all your documentation in order! 📑 📊 Selling on these marketplaces gives you access to millions of customers across India. 📈 It might take a few extra steps, but the reach and potential sales are unmatched! Are you ready to make your mark? 👉 Follow for insights on selling online and making the most of e-commerce platforms! #AmazonSelling #FlipkartSellers #MeeshoIndia #Marketplace #SellOnline #EcommerceTips #SellerVerification #ProductApproval #OnlineMarketplace #AmazonIndia #FlipkartIndia #MeeshoSellers #StartupTips #EcommerceJourney #NewSellerTips #OnlineBusinessGrowth #DigitalMarketing #EcommerceStrategies

COD ORDER'S Amazon Flipkart Meesho Marketplaces today are highly buyer-oriented, as they should be, but there’s an ongoing challenge with COD (Cash on Delivery) orders that sellers consistently face. COD is essential in India, and it’s impractical to eliminate it entirely. However, marketplaces could adopt measures to make the process smoother and more cost-effective for sellers. One effective step could be to confirm COD orders via email or phone calls before dispatch, a practice already adopted by many D2C brands on their websites. This small step can drastically reduce shipping costs, minimize the hassle of unnecessary returns, and cut down on the wastage of resources associated with packing and shipping. Another solution might be to impose a limit on the COD order quantity or value, as mistaken bulk orders (e.g., 10 or 20 units instead of 1 or 2) lead to a high rate of returns and lost revenue for sellers. By implementing these measures, marketplaces can create a better balance, reducing returns on COD orders and building a more sustainable ecosystem for both buyers and sellers. What are your thoughts? Have you seen other effective methods to tackle this issue? #Marketplace #Ecommerce #CODOrders #SellerSupport #SustainableBusiness #OnlineShopping

Case Study # Flipkart: A Dream That Changed India’s E-commerce Have you ever wondered how two former Amazon workers started a small bookstore and turned it into a huge online shopping company? Flipkart's story is about being creative, strong, and putting customers first. ↪Back in the early 2000s, online shopping was new in India. Sachin and Binny Bansal saw a chance and started Flipkart, a tiny online bookstore. But it was hard because the internet was slow, and people didn't trust buying things online. ↪Then, Flipkart did something smart: they let people pay for their orders when they got them. This made it easy for millions of Indians to shop online without worrying about paying first. ↪Flipkart kept growing and started selling more than just books. They sold things like electronics, clothes, and even food. They also made sure things were delivered on time and were good quality. ↪Big companies like Amazon wanted to sell in India too, but Flipkart stayed strong. ↪Millions of people loved shopping on Flipkart because it was easy and had good deals. ↪In 2018, Walmart bought Flipkart for a lot of money, showing how successful it was. What do you think helped Flipkart become so successful? Was it because they cared about customers, their clever ways of doing things, or something else? Share your ideas in the comments! #Flipkart #Shopping #India #Business #Success Follow Mahammad Maner for more !!

Flipkart’s Losses Jumped by 45% to ₹4,891 Cr in FY 2023❗ Just because of these 8 days. Big Billion Day Sale and for Amazon it is The Great Indian Festival sale. the major reason turns out to be New Customers = Future Profits 🤑 . But here's the catch—most customers aren’t loyal to just one platform. They’re deal-hunters who bounce between Amazon and Flipkart, depending on who’s offering the lowest price at the time. 💸 So why do they still do it and even pump more money into these sales? Sheer Volume Game 📦 Even if customers are hopping between platforms, the sheer volume of sales during these events is massive. More eyeballs, more clicks, more sales—every rupee counts, even if margins are razor-thin. Mindshare is King 👑 It’s not just about winning today’s sale—it’s about staying top of mind. If they’re not aggressively marketing, the other guy will. It’s all about brand recall. Ad Revenue & Partnerships 💰 Increased traffic means higher ad revenues from other brands who want to ride the wave. Plus, partnerships with brands and fintech services (like “Buy Now, Pay Later”) help them offset some of those costs. Market Pressure 🏋️♂️ They can’t afford to sit back and let their competition run away with the market share. If they don’t do it, they risk being left behind in the long run. and this is visible as no one talks about other E-commerce sites during this time. At this point, it’s not just about profit—it’s a battle for dominance, and neither side can afford to blink. Is it really sustainable? Or just a glorified Ponzi scheme in the making? 🤔 Let me know your views on this!! #BigBillionDays #MarketingHacks #EcommerceWars #AmazonVsFlipkart #StartupThoughts #HotTake

Flipkart Internet Private Limited, the B2B arm of Walmart-owned Flipkart, is making significant strides toward profitability with a 26.4% revenue growth in FY24, reaching Rs 70,542 crore (~$8.5 billion). Notably, the company reduced its losses by 13.5%, with losses standing at Rs 4,248 crore. Flipkart Internet’s income, bolstered by Rs 302 crore in non-operating activities, totaled Rs 70,844 crore. This growth is largely driven by its B2B ecommerce operations, which offer a wide range of products to resellers, from electronics to groceries. Despite a 23.8% increase in the cost of materials and a rise in logistics and employee benefit expenses, Flipkart has shown resilience, positioning itself for potential profitability in the near future. Operating cash outflows surged by 77.4%, but the company's strategic focus on improving margins and enhancing its business customer experience, particularly through initiatives like GST invoicing, has paid off. With competition from Moglix and Amazon Business, and Walmart’s push for profitability in the India business, Flipkart Internet seems poised to leverage the potential of B2B e-commerce to achieve profitability ahead of its consumer-facing counterpart. Tushar Kansal #Flipkart #B2BCommerce #EcommerceGrowth #WalmartIndia #BusinessStrategy #Profitability #IndiaBusiness #Startup

Why Build Your D2C Brand on MEESHO? True Marketplace Model: Unlike traditional marketplaces that impose commissions as high as 40-50%, MEESHO’s cost structure enables brands to redirect these savings to customers, enhancing value through competitive discounts. Superior Growth Trajectory: MEESHO has emerged as India’s fastest-growing e-commerce platform, outpacing industry giants like Amazon and Flipkart in Year-on-Year (YoY) growth. According to recent reports, MEESHO's growth rate significantly exceeds its competitors, reflecting its strong market position. Operational Efficiency: MEESHO consistently delivers more orders daily than both Amazon and Flipkart, demonstrating its robust logistical capabilities and operational scalability. Increased Traffic & Visibility: The platform drives significant traffic to listings, offering brands an expanded audience reach and higher conversion potential. Seamless Business Operations: MEESHO offers a streamlined, user-friendly interface that simplifies business management, allowing D2C brands to focus on growth. Control Over Last-Mile Delivery: With MEESHO’s superior last-mile delivery network, brands can ensure timely and efficient deliveries, leading to improved customer satisfaction and retention. #meesho #amazon #flipkart #d2c #startup #operation #pricing #customers #discounts #jobs #category #management #innovation #marketplace #ecommerce #boat #bombayshaving #blinkit #zepto #meeshomall #Lifelong

Dear Flipkart, After more than 4 years of selling on Flipkart, it's unfortunate to see that the same issues still plague the platform. Our pickup has been pending for 7 days with no resolution, and reaching out to seller support is like hitting a brick wall. What’s more frustrating is the complete lack of resolution from seller support or account manager. It feels like the system is designed so that sellers can’t even contact you directly for support, pushing us towards a "self-help" model where everything is just written out, leaving sellers to figure things out on their own. Even after all this time since you guys started, fundamental issues like orders getting stuck in processing and order labels not downloading persist. How are we supposed to run our business smoothly when your platform doesn’t even get the basics right? It makes me wonder: where exactly is all the money going in your race to overtake Amazon in India? Burning through investor money without fixing core problems like listings, order processing, or seller support isn't the way to get ahead. With the resources at your disposal, it’s shocking that day-to-day operations are still this unreliable. Focus on your basics first, because without them, even grand ambitions fall short. I hope for a swift resolution and meaningful improvements to your seller experience. Sellers deserve better service and support to continue growing. We hope Flipkart takes immediate action to address these operational shortcomings. Flipkart Seller Hub Walmart Walmart Global Tech India Binny Bansal Microsoft Google #Flipkart #SellerSupport #Ecommerce #SupplyChain #BusinessOperations

Duopoly Dynamics: Amazon and Flipkart's Competitive Balance 🎁 The Indian e-commerce landscape has evolved into a fierce battleground between two giants: Amazon and Flipkart. However, beneath this rivalry lies a delicate "Nash Equilibrium", where both players have found stability, not through price slashing, but by refining their offerings in parallel ways. Look closely, and you'll notice how Amazon and Flipkart have mastered the art of differentiation without direct confrontation. They offer similar conveniences—quick delivery services like Prime and Flipkart Plus, extensive product catalogs, and even loyalty rewards. Sales events like Amazon’s Great Indian Festival and Flipkart’s Big Billion Days are now scheduled back-to-back, reflecting their mutual recognition of market boundaries. Why this balance? In an industry where margins are already razor-thin, if not non-existent, a price war would be disastrous! Instead of undercutting one another, Amazon and Flipkart focus on enhancing user experiences, exclusive launches, and brand partnerships. This equilibrium benefits both, as they keep their financial health intact while broadening their customer base through non-price competition. For consumers, the current scenario is a win-win. Attractive deals, convenient delivery, and an ever-expanding product range are the norm. However, the long-term picture is more uncertain. With both companies locked in a strategic balance, breakthrough innovations may slow, and market disruption could stall. To shift this balance, one player would need to break the mold, perhaps by leveraging technology or launching an entirely new category of services. Until then, Amazon and Flipkart remain in a subtle but fierce contest, competing less on price and more on ecosystem and experience. #Amazon #Flipkart #NashEquilibrium #Duopoly #BigBillionDays #GreatIndianFestival #AmazonPrime #FlipkartPlus

So Amazon now wants to do a Meesho, they are calling it Amazon Bazaar. Okay wait, hasn’t Flipkart been trying hard to create its own Meesho, it’s called Shopsy, which was launched 2 years ago. Meesho started its journey as a social-commerce platform in 2015 turned profitable in July’23. Meesho is now the fastest-growing e-commerce platform in India with around 120 million average monthly active users (MAUs). What Meesho did do differently was a sharp focus on Tier 2 and smaller cities. Also it’s average order value (AOV) is around ₹500. This was always a sort of a blue ocean considering the fact that Flipkart & Amazon with an AOV of approx ₹2,800 and ₹2,000 were playing a slightly different play in the e-commerce space. Truth be told digital commerce needs to address a few key consumer behaviours that have indicated that there’s a lot of value unlock possible in the space that Meesho operates. These behaviours are the value-consciousness among Indian retail buyers and now established influence of social commerce. #marketing #digital #advertisig #strategy #retail