Facing the Digital Product Passport Challenge for Brands and Retail in Europe...

The deadline for the Digital Product Passport (DPP) in Europe is fast approaching, affecting retail and e-commerce sectors. By the end of 2026, electronics, appliances, and textiles will be the first to comply. While the EU regulation doesn't define a technological framework, it requires public and transparent access to product data, pushing for interoperability. Blockchain technology, with its inherent properties, is an ideal solution.

IT leaders, Product Owners, or business managers—if you're not familiar with the DPP acronym, it will soon be unavoidable in your schedule. If you are already familiar, you likely dread the new regulatory challenges that often disrupt existing processes and require new IT investments. This time, why not turn this regulatory requirement into an opportunity to reinvent customer relationships and innovate with new disruptive services?

Key Tool for Circular Economy

The DPP is a crucial component of the EU's Circular Economy Action Plan (ESPR). It involves a digital record for each product containing information on materials, assembly, transport emissions, packaging, repairability, refurbishment, recycling, etc. Data collection starts at design and continues with regular updates throughout the product's lifecycle. The goal? Promote the circular economy and responsible purchasing decisions.

it requires all stakeholders, including customers, to document their interactions with the product: repairs, second-hand sales, #recycling, etc. The EU #regulation does not specify the technical or organizational implementation framework. A traditional approach of individual databases would lead to standardization, integration, and collaboration challenges.

Blockchain: The Key to an Effective, Innovative DPP

At Keyban , we believe #Blockchain is the best fit for implementing the DPP. Its decentralized nature simplifies data sharing and collaboration among stakeholders with preset rules. Digital wallets act as a gateway to Blockchain, managing tokens that link the DPP to the user. Blockchain technology ensures confidential information sharing and user control over personal data.

Businesses can leverage the DPP to gain new insights while respecting user privacy and GDPR compliance. Imagine knowing how your product is used, how often it's repaired, or what features are most popular. With this data, you can improve your offerings, create future services, and reinvent your customer relationship.

"DPP as a Service": Your Passport to Growth

Still skeptical about DPP's opportunities due to Blockchain complexity? Keyban's "DPP as a Service" SaaS platform simplifies implementation, integrates seamlessly with existing systems, and requires minimal effort and investment. I believe Blockchain is the smart way to implement the DPP, marking the start of a new era of innovation and business opportunities.

NB: This column is a automated translated and summarized version of the original one in french available here