Here is why digitizing your business is important
photo courtesy of google

Here is why digitizing your business is important

  1. Less paperwork and more controlled processes (e-records)
  2. Position your products and services in your business in the global market (e-marketing)
  3. Seamless payment options and solutions for your clients (e-payments)
  4. Easier and more convenient access to government service and opportunities ( e-government)

As we delve deeper into this, we shall be focusing on each business digitization concept and a detailed description on how to go about every other concept...        
E-Marketing

  • You will be able to have a wider market reach. You will not be limited to just your locality, there will be a global market for your business as most of the platforms you have access to capture an international audience. These platforms include and are not limited to; all the meta platforms, LinkedIn, Tiktok, Google, YouTube etc.

Depending with your target audience, You will realize that you will have quite a wide reach of customers if you maximize on Search Engine Optimization while marketing yourself.

Digital marketing in the modern world is currently the foundation of businesses. Just like marketing has its 7ps (Price, Promotion, People, Place, Product, Process, Physical evidence) , digital marketing similarly has its 7 pillars, referred to as 7Cs. The 7 Cs of digital marketing- (customer, content, context, community, convenience, cohesion, conversion).

These pillars are scalable and are able to create a framework aimed to help marketers achieve their objectives.


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