HOT TIPS FOR MASTERING LINKEDIN JANUARY 2019

Would you like to be complimented daily on your LinkedIn Profile?

I was first introduced to LinkedIn 14 years’ ago by one of my Executive members on my Leadership and Management ILM Program Level 7 and my Business Club by Murdo who sadly died who was a Senior Finance Director retired from Shell. He warned me that it would change my life and it has and that I could not go business without it and I cannot. I was reluctant but they call me ‘THE QUEEN OF LINKEDIN’ and I have selected 20000 contacts mostly Investors which I cultivate and nurture.

There is not a day that goes by that I don’t have a BUSINESS OPPORTUNITY that I wake up to – would you not like this for FREE? Then follow my guide and HOT TIPS for 2019.

I am noticing that LinkedIn is changing is algorithms monthly now and is catching up with Facebook in terms of sophistication though I don’t really understand Facebook and have a Social Marketing Team that manage my Social Media including LinkedIn but I like to work it and spend on average 3-4 hours a day there.

The recent LinkedIn profile updates may seem subtle at first glance, but to stay current on this professional social networking site, there are some things you should know and do. Now, is the time to start January each year. I start with updating my Profile photograph – Title – and all Content and update photographs and videos to add content and new Partnerships. I will also be adding fresh Testimonials.

First, be prepared to get a professional head shot, given that your smiling face is much more prominent as a result of the updated look that LinkedIn has fully rolled out.

Wayne Breitbarth, LinkedIn consultant and author of The Power Formula for LinkedIn Success, reminds us that this isn’t Facebook–LinkedIn is all about professionalism and credibility. It’s important to stay current on your profile and give your contacts what they’re looking for.

Breitbarth stepped in to help with that task by providing this review of the LinkedIn profile changes and simple tips to help you stand out. Breitbarth’s pointers might take only minutes to execute but will deliver a powerful impression. Here’s how:

1. Put more emphasis on your profile photo.

LinkedIn is putting the focus on your face with a larger profile image. This means you had better have a photo, and it had better be good, now more than ever. Stick with a simple head shot, dressed as you would when meeting a client. People want to do business with people they like, and your photo is the first impression; make it professional and likeable!

2. Take advantage of what’s no longer featured.

Gone are the number of recommendations and the full synopsis of your work and educational experience. And your websites are no longer prominently displayed on your profile page. This means that LinkedIn users need to take greater advantage of the other profile features to make this information more visible.

3. Work on your headline–it’s more important than ever!

Because the amount of information in your top box has been reduced, the remaining information is more important than ever, including your headline. The 120-character headline is one of the best spots on your profile to explain your brand. You’ll want to include your most important keywords as well. Your current job title will be shown in the top box only if you have just one. However, if you have multiple current jobs, only the company names will be displayed, not your titles. In this case, consider the keywords by which you want to be found. If the job title is relevant, include it in the headline.

4. Also note: The summary section is much more prominent.

Because of the reduced size of the top box, your summary is now above the fold; thus more important, especially the first few sentences. Those sentences had better pack a punch relating to your current business objectives and your credibility.

5. Treat “contact information” like a business card.

This information used to be in various spots on the old version of your profile page. Now it is summarised nicely in the top box and opens after a person clicks the Contact Info tab right next to the picture of the index card. Be sure to include all the ways you feel comfortable with people contacting you. Available options are websites, Twitter, email, phone, IM, and your address.

6. Consider that website addresses are harder to find.

The websites included on your profile (you can list up to three) were previously quite prominent, but now they are a bit hidden in the Contact Info section. Thus, you may want to mention your website(s) in your summary and in the description(s) of your job experience. This will not be a clickable link, but at least a person can find it without having to open the Contact Info tab.

So, smile for the camera, update your new profile page, and leverage your LinkedIn experience and relationships to build your business.

Joining groups of like-minded people can also expand your LinkedIn network, if you would like to join with other small and medium sized business

MY PERSONAL HOT TIPS

1.     Be honest it is your CV – your passport to success – you could be sued if you give false information.

2.     Engage daily with your Network – communicate  and share valuable information

3.     I use LinkedIn for Sales Leads in particular to build up my Investor Network I use a 4/7/9 stage Sales engagement and never Sale until I have engaged and have established a comfortable relationship.

4.     Be aware because LinkedIn is wising up to use without upgrading, I use to be able to connect with 250 connections daily and at present it is 50.

5.     If you then have a track history of having too many rejections then you will be contacted.

6.     I have never UPGRADED but because of the changes I am finally test driving it for January 2019 to keep you posted.

I was raising 350k for a client in 2017 that had designed a piece of technology that did amazing things on LinkedIn as she was trained by Twitter for 8 years which is part of LinkedIn. She was head hunted and know works in Vietnam. She taught me many invaluable things and I subsequently created for her new ways to design technology to use LinkedIn.

Wishing you well – it is an amazing tool – use it wisely and you will start to see that you can work anywhere in the world at any time and wake up to Opportunities beyond your belief.

I have been asked many times to deliver Workshops or train people on LinkedIn but I like to keep some of my LinkedIn secrets SECRET.

Good luck

Karen Melonie Gould

CEO www.gateway2enterprise.co.uk