Influencer Question of the Day? When “seeding” INFLUENCERS “no strings attached” do influencers typically only Post ONCE or MULTIPLE times?
Taylor Lagace
Co-CEO & Co-Founder at Kynship // Helping Ecom Brands Grow Their Bottom Line
Influencer Question of the Day?
When “seeding” INFLUENCERS “no strings attached” do influencers typically only Post ONCE or MULTIPLE times?
Let's briefly define seeding influencers no strings attached for those that have not read any of my previous threads...
Influencer seeding is sending your product to influencers without asking anything of them whatsoever- no posts, no sponsorship, no contract, etc.
Simply gifting them your product...That's it.
That said, time and time again this strategy of building relationships with influencers on the basis of "Giving, Not Asking" has proven to lend itself to greater opt-in from influencers where they not only post once, but in an ongoing way.
That' right- genuine brand ambassadors posting about your brand not just once, but consistently, FREE of cost
Let's check out a couple of these influencers for a brand we work with...
As you see this influencer has posted a total of 38 pieces of content on his social about the brand.
Example of one of his posts...
Another one...
The second influencer we're highlighting has posted a total of 28 pieces of content on their social about the brand
Example of one of their posts...
The last influencer we'll highlight here has posted a total of 10 pieces of content on his social about the brand
Example of one of his posts...
Conclusion:
Influencer Seeding is an awesome way to build genuine relationships with influencers that will lead to a groundswell of organic traffic and an ENDLESS supply of UGC to improve your FB/IG ad performance.