✨ Reimagine your GTM strategies - September Newsletter
Hi there,
In 2023, we started a Customer Advisory Board (CAB) at TrustRadius to better understand the needs of the technology space, go-to-market teams, and our customers so we could build on our offerings to meet your needs.
With that CAB, we made huge strides toward a more productive future for all of our customers. Our product offerings expanded to include premium content at scale, intent-driven leads, a customer success reorganization, and much more.
Now, it is with great honor that I introduce to you this year’s CAB. We have many returning members, and a few new ones. Please, let me introduce the board:
We cannot wait to see where this year takes us and what advancements we create together for the B2B buyer intelligence world.
Now, for the remaining September newsletter, we have a hard-hitting lineup of helpful tips, tools, live events, and replays to get your GTM strategies for 2025 ready to run, including:
Best,
Founder and CEO, TrustRadius
Don’t miss our 🎙️ demand gen leaders tell all event
Brand is more than soft metrics, it’s a strategy for creating deeper connections, elevating buyer experience, and unlocking long-term growth opportunities.
Join us for a LinkedIn Live on the evolution of demand generation (DG), plus methods and tech stacks DG leaders are using to keep up. Allyson Havener , our own Senior Vice President of Marketing and Community, will host Candace Gregg , Senior Director of Demand Generation, Americas at Bloomreach ; and Kristen Hogan , VP of Global Demand Generation at Apptio, an IBM Company .
Wey’ll cover:
The Convergence of Hyper-Personalization, Brand, and Tech in Modern Demand Gen is happening Thursday, September 12, at 12:00 pm ET.
The 🏆 Buyer’s Choice Awards deadline is fast approaching!
Time is running out for your chance to be part of our inaugural Buyer’s Choice Awards.
The deadline to qualify is September 26, 2024.
To qualify for Buyer’s Choice, vendors must generate at least 10 reviews between January 1, 2024, and September 26, 2024. Then, 75% of reviewers need to select them for best capabilities, best value for price, and best customer relationship.
So, time is running out, but it’s not gone yet!
Need more reviews? We have a great DIY review-sourcing kit to help you get the reviews you need to qualify.
Congratulations again to the 100 Tech Cares Award winners! 🥳
On August 13, 2024, we announced the 100 winning companies of our Tech Cares Award. Since then, we’ve seen countless proud employees and customers of some of those companies sharing the recognition on LinkedIn, Facebook, and X.
The 2024 Tech Cares Award honors companies who took part in any of the following corporate social responsibility initiatives:
Recommended by LinkedIn
Learn more about Tech Cares Awards and who made the list in our blog.
🚀 Accelerate deal cycles. Hit 💰 revenue goals.
Our Intent-Driven Leads program is different from anything else on the market—you get ICP-qualified leads, we do the work.
Targeting in-market buyers in your ICP with our downstream intent data, we engage and convert your buyers using market reports and customer stories derived from your review content.
Find out how combining downstream buyer intent data with quality, peer-validated content got Jaisy De La Cruz , Lucidworks ’ Vice President of Global Revenue Enablement, in-market leads in a replay of Transform Your Lead Generation Strategy with TrustRadius Intent-Driven Leads—and how you can get the same.
Join us for the Pavilion GTM2024 summit and awards, October 14-16 🥂
TrustRadius is the official sponsor of Pavilion ’s 2024 GTM Awards, and we couldn’t be more excited.
Join us in Austin to learn, celebrate, and network throughout the 2.5 days of:
Use our link below to register and you’ll get a 20% discount. 👏
Discount Code: TR20OFF
Stop by our booth and say hello if you attend—we’d love to see you there.
🌒 Reviews After Dark—Zoom’s reviews get a review
Recently, we stayed up late to go live with Angel Carvalho , our Digital CS Ops Analyst, and Samuel Vargas , Account Executive, as they ran through everything from unreadable to fantastic reviews of Zoom.
Some of the reviews that didn’t make the cut—spooky or funny? You decide. And, for the reviews that did make the cut, 👏 well done! Very helpful to future buyers and Zoom .
Get a taste of what our review moderators frequently receive (with a side of humor from Angel and Sam), and see why review moderation is so important in: Reviews After Dark, Episode 1: Zoom Makes Our 💖 Go Boom.
💻 Other trusty tools for savvy marketers
Blogs:
Resources:
Awards: