mplus

Hot off the press. We've just released our latest 0PD Electric Vehicle segments for Canada from our latest quarterly survey! In a fragmented data landscape, we've gone direct to vehicle owners to discover what their EV attitude is; EV Ready? EV Curious? EV Skeptic? We also asked them when they plan to purchase their new vehicle. Reach out to us at mplus if you'd like to see our survey results, insights and custom audience segments available for brand activation. #zeropartydata #consentbaseddata

Check out Will Oatley in MarTech Series talking about the evolving AI and AdTech marketplace!

We’re excited to launch mCommerce Retail in Canada. Our proprietary plugin puts the power of zero-party data collection in the hands of retailers looking to understand their customers, and build rich audience profiles for marketing. We fuse retail 1P data with 0P data to create the ultimate customer blueprint. Read more at Media in Canada!

Here's a reminder why Zero Party Data is the future of identity-based marketing, central to user privacy, and ultimately a sustainable ad industry. Will Oatley #zeropartydata

Don't miss Sydney Mai (Popescu) introducing tonight's hot topic: New Frontiers of Addressability. Our view is that zero-party data is central to addressability in a Web 3.0 world. Where does zero-party data fit into your marketing strategy? #zeropartydata

Join us in welcoming Mash Mugdho and Nick McGowan to our growing team at mplus! We're excited to see what this next chapter has in store for us!

Check out Performance Marketing World this week to see how mplus is powering the next era of identity-based marketing with our 0PD platform!

We are thrilled to officially announce the launch of Precision Retail, a sister company to mplus and a new a post-checkout survey platform that creates zero-party data (0PD) for retailers and brands on their e-comm sites. Precision Retail helps retailers understand their customers better, by fusing their 1P purchase based data with self-declared 0PD. Customer's offer consent-based 0PD in exchange for a future discount, helping retailers fill in any unknowns about their audience. The result is sales growth for retailers, and increased loyalty & satisfaction for customers who are being rewarded for their data. We believe Precision Retail will revolutionize the retail data & e-comm landscape in Canada. Watch this space for many more exciting developments. Follow Precision Retail for product, news and event updates! https://lnkd.in/ggibNY2V

Despite Google's Decision to Keep the 3P Cookie, Zero-Party Data is Still the Future of Identity-Based Marketing.. The digital marketing landscape is rapidly evolving, with data being a cornerstone for crafting effective strategies. Traditionally, marketers have relied on third-party and first-party data. However, privacy concerns and regulatory changes are pushing the industry toward a new paradigm: zero-party data. Google's recent decision to delay the deprecation of third-party cookies in Chrome offers a temporary reprieve for marketers. Yet, this should not deter the industry from shifting toward greater privacy and user control. Investing in zero-party data strategies now will ensure brands are prepared for a future where consumer trust and data accuracy are paramount. Third-Party and First-Party Data: An Overview Third-Party Data: This data is collected by entities without a direct consumer relationship, aggregated from various websites to form user profiles. While useful, it faces scrutiny due to privacy concerns and accuracy issues. First-Party Data: Collected directly from customers through a company's own channels—such as websites and apps—first-party data is accurate and relevant. However, it's limited to the company's interactions and may not provide a complete customer view. Limitations of Traditional Data Sources: Privacy Issues: Third-party data collection has led to significant privacy concerns, with regulations like GDPR and CCPA reflecting increased user demand for privacy. Data Accuracy and Completeness: Third-party data often suffers from inaccuracies, while first-party data can miss broader customer preferences and intentions. The Rise of Zero-Party Data (Consent-Based Data): What is Zero-Party Data? Zero-party data is information that consumers intentionally share with a brand, including preferences, purchase intentions, and personal context. Voluntarily provided, it's highly accurate and compliant with privacy regulations. Advantages Over Traditional Data: Enhanced Personalization: Zero-party data allows brands to deliver highly personalized experiences, leading to higher engagement and satisfaction. Trust and Transparency: As zero-party data is willingly shared, it builds trust and strengthens customer relationships. Regulatory Compliance: With explicit user consent, zero-party data helps businesses navigate and comply with privacy regulations. Bridging the Data Gap with Zero-Party Data Zero-party data complements first-party data by providing deeper insights into customer preferences and intentions. This holistic view helps brands create more tailored and meaningful experiences. As the marketing landscape shifts towards greater privacy and user control, zero-party data paves the way for identity-based marketing, focusing on direct customer relationships and consent-based data.

IAB Canada is pleased to welcome new member, mplus #IABCanada #NewMember #PowerfulDigitalLeadership #DigitalCommunity #Leadership #CanadianAdIndustry