Samphire

🎄 On the 12th Day of Christmas, Samphire gave to me… 🎄 📞 1200 Client Meetings (probably) 🎈 11 Samphest Attendees 🎶 1000 Alexa playlists 🏢 9 New Office Rooms 🦌 8 Petula Outfits 🎤 7 Speaker Events 🔧 6 (Google) Core Updates 💃 5 Samphire Socials 🧑🏫 4 New Anglia Growth Hub Training Sessions 🎲 3 Office Game Nights 🔷 2 brightonSEO events ⚽ And a foosball game everyday at 3! As the year winds down for Christmas break, we want to take a beat to say Merry Christmas and Happy Holidays from Samphire! Most of the team are still around until the end of the year, we’ll wrap up (in funky paper with a bow!), what has been a very exciting and busy year for the Samphire team - as for many this is the last day in the office. From the first full year in our new office, to amazing new clients, from delivering training sessions to growing business and attending countless events across the country, it has been a right cracker! Lastly, a huge thank you to CIM | The Chartered Institute of Marketing, DisruptHR, New Anglia Growth Hub, CEOs & Founders of Norwich and AI Summit for inviting us to speak and run workshops! 🎅

If anyone knows Denise Russell, they know that we've been getting festive in the office since November! We've celebrated with a Cookbook Secret Santa, Glass Bauble Blowing, and Alexa playing Christmas music for the last month (we'll be hearing 'All I Want For Christmas' in our sleep!). It's also lovely to see our special Samphire baubles on the trees at our lovely clients - thanks for the pic Maqio! Heading into the festive period is hectic but fun (although thanks Google for yet another core update!), so a big soppy thank you is due to our fantastic clients, colleagues, canine co-workers, and all! 🎄

We've got plenty going on at Samphire for the next month - if you happen to see Mike O'Flynn out and about, be sure to say hi (just don't be surprised if you get roped into an incredibly random, pun-filled conversation!). Looking forward to some face-time with clients! 🚗

One last reminder that Mike O'Flynn will be sharing everything you wanted to know about YouTube marketing (and quite possibly some things you didn't) next week for the New Anglia Growth Hub training sessions. And the second best bit is that it's a funded course so you don't have to pay a penny!

Always lovely to check out the Norfolk Chambers of Commerce B2B Exhibition - only this time we got to wander, chat, and inevitably accumulate freebies rather than (wo)manning the stand! Lovely chatting to New Anglia Growth Hub, The Shoebox Experiences, Naked Marketing, Break, and plenty of others - and lots of exciting technology walking (and wheeling) around. Getting out and about at events like this is a pleasure, especially to learn about other Norfolk-based businesses and put faces to names for some of the brilliant companies around. It's also always lovely to catch up with our friends at Purecontent Katy Thompson & Katie Mullarkey cipd

Tomorrow's the big day! Make sure to say hello to Denise Russell and Mike O'Flynn if you see them around at brightonSEO - they will be attending talks, catching up and networking, and hopefully getting in a round of A Proper Chippy 🐟 🍟

We've got lots events lined up this autumn, with the Samphire team leading/attending workshops, awards, and talks! 🍁 Catch us leading a number of workshop sessions with New Anglia Growth Hub with the first Video Marketing one just around the corner. Say hello to us at the Norfolk Women's Marketing Network Awards, and stop us for a chat at Disrupt Norwich in November. We look forward to meeting people, hearing insights and making the most of everything that the Fine City of Norwich has to offer! Some of the team will also be at brightonSEO to catch up with networks, meet new people, and maybe pick up a tip (and a chip) or two! 🏖  

Really looking forward to running the #VideoMarketing training sessions with Andrew Gooding for New Anglia Growth Hub over the coming months. Will post some BTS shots from the content creation and collaborative process in the build up to the first session in October. I've also been working with the team at Samphire on some other training programmes which we might see added to the schedule in the future! Exciting times this Autumn & Winter!

Don't miss out on Mike O'Flynn delivering Video Marketing Workshops, starting with Intro to Video Marketing in October! Looks like it'll be an exciting and educational set of sessions for anyone looking to learn more... #NorfolkMarketing #VideoMarketing #NorfolkWorkshops

The news that Google is no longer planning to remove third party cookie functionality from Chrome has sent ripples of relief, shared eye rolls and wry chuckles around the #marketing community. Surprise! But... Google Consent Mode is still a thing. And it's a thing that you need to have dealt with by Thursday if you run ads. From 31st July 2024, if you're running Google ads in the EEA, UK or Switzerland, you need to be offering cookie consent in line with the Transparency and Consent Framework (TCF) via a Google approved Consent Management Platform (CMP) or, by default, you can only use programmatic ads. You'll probably have seen the alerts popping up in your GA4, Ad Manager or AdSense accounts. The good news is - it's fairly easy to implement this using Tag Manager via your CMP of choice. The bad news is - while it "works out of the box", it also kind of doesn't. We are finding little headaches with almost every install. So, if you run ads, please do check that you're compliant (and that you have setup your default so its not "no to everything"). If you don't run ads but you think you might one day, we'd strongly suggest that you get this sorted now so that when you're asked to get a campaign live by the weekend - which is always how it happens - you have one less thing to be thinking about.