Smiley Company

Smiley Company

Retail Apparel and Fashion

Smiley Brand HQ. Celebrating 50 Years of Smiley in 2022.

About us

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Industry
Retail Apparel and Fashion
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
1972

Locations

  • Primary

    The Leathermarket, Lafone House, Unit 4.1

    11/13 Weston Street

    London, SE1 3ER, GB

    Get directions

Employees at Smiley Company

Updates

  • Smiley | @Numero Netherlands partnered up for our third House of Smiley Festive Edition in collaboration with the Rise Festival. For three days, we celebrated the festival's 10th anniversary high in the breathtaking French Alps. Smiley’s celebration of fashion, music, and positivity came together with Numero Netherlands’ progressive take on contemporary culture for an exciting three-day adventure above the clouds, hosting our Smiley community of influencers and creators. #HouseOfSmiley #wearealloriginal #smiley #risefestival

  • 'Tis always the season to treat your friends, family, and loved ones with presents worth savoring' Explore our curated gift guides, featuring exclusive picks from our incredible partners, Haden Appliances UK, SUCK UK, Mr Maria Happy Soda Smiley Wines, Biancoperla Srl MAISON DEUX Hawkers Group & Maerklin From timeless keepsakes to Smiley treats, you'll find thoughtful treasures that bring joy to every occasion. #Smiley #wearealloriginal

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  • We’ve just wrapped up our third House of Smiley event in the French Alps, celebrating the end of the year with festive fun. In collaboration with Rise Festival and Numéro Netherlands, we hosted press and influencers for three unforgettable days filled with music, snow, and adventures at the biggest party on top of the world! Our guests were treated to a cosy, "smileyfied" chalet, styled with products from all our partners, including Mr Maria, Sackcloth & Ashes, MOSCHINO, Biancoperla Srl, Market Studios, Smiley Wines, Happy Soda, Maison Deux, and many more. #Smiley #HouseofSmiley #Numeronetherlands #Risefestival

  • View organization page for Smiley Company, graphic

    13,137 followers

    Smiley | Sackcloth & Ashes: A Collaboration That Gives Back 🌟 Sackcloth & Ashes has donated hundreds of thousands of blankets to homeless shelters across the USA, driven by an inspiring mission: for every blanket sold, they donate one to someone in need. With a bold vision to donate 1 million blankets, founders Bob Dalton, Cody DeJardin, Jeremy Seick and their team are leading the way in combining business with purpose. We’re thrilled to launch the Smiley x Sackcloth & Ashes Bloom Collection, a partnership rooted in positivity and creativity. 🎨 US artist and author Morgan Harper Nichols designed four stunning blankets for this collection, blending floral designs with edgy, muted color palettes infused with Smiley’s iconic brightness. Her storytelling spirit shines through every detail of this collaboration. 🌍 These blankets are as kind to the planet as they are to people. Made with a blend of recycled fabrics, including acrylic, polyester, wool, and fibers sourced from donated clothing, factory scraps, and landfill materials, they embody sustainable craftsmanship. 👏 A huge thank you to Janet Martin, Gill MacKenzie, and the entire Smiley team for bringing this beautiful project to life. It’s a joy to collaborate with brands that spread positivity and make a real difference. ✨ The Bloom Collection is now available in the US, Canada, UK, Australia, and Italy. Explore it at sackclothandashes.com.

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  • Another amazing partnership, which has been a pleasure to work on. There couldn't be a more important message around Christmas time.

    View profile for Nicolas Loufrani, graphic

    Chief Executive officer at The Smiley Company (creator of the original Smileys). Philanthropist at Smiley movement.

    Sackcloth & Ashes have donated hundreds of thousands of blankets to the homeless. Bob Dalton, Cody DeJardin, Jeremy Seick & the team are building something inspiring. For every blanket sold, Sackcloth & Ashes donate a blanket to a homeless shelter in the USA. They’ve got a bold vision to donate 1 million blankets - amazing. I love partnering with brands who want to help others, so I’m excited to launch the Smiley x Sackcloth & Ashes Bloom Collection. US artist & author Morgan Harper Nichols (pictured) designed four unique blankets for us, mixing beautiful flowers and toned down, edgy colour palettes together with our bright Smiley. Morgan is a great storyteller. I love her art and the spirit she’s brought to this range. S&A used a blend of recycled fabrics, acrylic, polyester, wool, and fibres gathered from donated clothing, factory scraps and landfill to produce these blankets, so they don’t take from the planet. Well done to Janet Martin, Gill MacKenzie and everyone involved at Smiley Company for creating another beautiful, positive project that helps others. I’m so proud of this collection. The Bloom collection is available now in the US, Canada, UK, Australia, and Italy, visit sackclothandashes[dot]com

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  • 🌟 The Choose Love Department Store is Open! 🌟 We’re thrilled to be a part of this inspiring initiative, supporting the launch of The Choose Love Department Store at 245 Regent Street. This year, more than ever, the power of community and solidarity shines bright. The store is a beautiful space dedicated to helping displaced communities worldwide—and we’re honoured that our Smiley x Choose Love collaboration will feature in-store, showcasing how partnerships can drive meaningful impact. This is an important part of our Matchmaker for Good initiative, whereby we champion creativity for the greater good, supporting the change-makers protecting our world. 📍 Visit the store: 🕙 Mon-Sat: 10am–8pm 🕛 Sunday: 12–6pm 💛You can make a difference this winter. Choose Love

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  • KUJTEN | Smiley, Our latest collaboration with Kujten is a capsule collection committed to maintaining the highest standards of luxury. This partnership combines the finest materials with exquisite craftsmanship and the iconic Smiley branding. The collection seamlessly blends functionality, fashion, and positivity. Elevate your wardrobe with this capsule collection from Kujten, infused with positivity. Designed to be cherished, this collection embodies both style and spirit. #smiley #kujten #wearealloriginals

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  • Last week, we spotlighted the fundamental rights to family, home, freedom of thought, expression, and peaceful assembly. These essential freedoms protect our ability to live authentically and participate fully in society. Every purchase from our Choose Love|Smiley capsule collection helps raise awareness and creates a meaningful impact for displaced people worldwide. Shop now and make a difference! Watch the full films over at https://lnkd.in/gGejxAV #FreeSpeech #FreedomOfReligion #PeacefulAssembly #HumanRights #smileynews #Chooselove #UN #supportchooselove

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