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The best cheap watches with serious grail appeal
Don't be fooled into thinking a cheap watch can't be a great watch. From a Seiko 5 to the Tissot Seastar 1000, these are the pieces GQ editors love
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No doubt many of you have asked whether there is such a thing as cheap watches? The answer is yes – relatively speaking – but that doesn't cheapen your prospects. Be it a search for the perfect first watch, wanting an analogue alternative to your smartwatch or thinking it's time to get a hype-y addition to your existing collection, there are cost-effective ways of finding all of the above. Although it’s easy to succumb to the notion that the best watches should be expensive, that’s got a lot more to do with marketing fluff than anything else. From G-Shock to Swatch and Tissot, some of the most celebrated timepieces of recent years have been available for well under £500, including both mechanical and quartz watches.
“For people entering the world of watch collecting, it can initially seem very intimidating. Until the myth is dispelled, being a watch collector requires you to be a hedge fund manager with an unlimited budget. When you go to a watch meet, there will always be plenty from the usual suspects, Rolex, Patek Philippe, etc," says Zach Blass of Time and Tide Watches. "But often, the biggest conversation pieces do not require the biggest budgets. If you need a quick example, look no further than the MoonSwatch, which took over the conversation for over a year while being under $300. It was followed up by a tempting Swatch version of the Fifty Fathoms.”
So what cheap watches should you be looking for? We’d worry less about lineage or movements and more about good old fashioned aesthetics. Brightly coloured dive watches, cheeky chronographs and slick takes on the stainless steel bracelet trend are all catered for below – with a few slightly more expensive options for you to peruse too.
What are GQ's best cheap watches?
- Best cheap watch: Tissot PRX, £335 at goldsmiths.co.uk
- Best G-Shock: G-Shock GM-B2100D-1AER, £449 at g-shock.co.uk
- Best cheap dive watch: Citizen Promaster Diver, £279 at goldsmiths.co.uk
- Best cheap chronograph: Swatch x Omega MoonSwatch, £240 at swatch.com
- Best cheap GMT watch: Timex M79, £182 at timex.co.uk
- Best cheap dress watch: Orient Bambino, £290 at orientwatch.co.uk
SKIP TO: How to choose a cheap watch | What is the best affordable watch brand? | Is Seiko better than Tissot? | How GQ chose the best cheap watches
How to buy a cheap watch
Not all cheap watches were born equal, and we're not even talking about the totally legit “Row-lex Day-Date” you bought from the back of a lorry last week. From what's powering their timekeeping to the kind of materials you can expect to invest in for under £500, there's to look for when shopping at the affordable end of the timepiece spectrum…
- Quartz vs mechanical: A movement is the mechanism that powers any watch and they come in two forms. Quartz watches use a battery to keep time and are so more accurate and affordable to buy. Mechanical watches do the same job via a series of tiny components and so generally involve more craftsmanship in their construction.
- Size: Most men's watches scale from 36mm to around 44mm in size, but the all-important variable is how a model actually looks when you wear it. If you can't try on a watch IRL, then it's at least worth measuring your wrist to know how something like the beefy 45mm G-Shock CasiOak might wear.
- Case material: Just because gold, titanium and the like are pretty much out of reach at this price point that doesn't mean you can't have fun with stainless steel, bioceramic and resin – especially since these materials tend to be used for inventive and often blisteringly colourful experimentation. They also tend to be a little tougher and hard-wearing than other more spenny alternatives.
- Complication: A complication is any feature on a watch that adds to its functionality beyond a traditional three-hand setup. This can be something as simple as a date-window or as complex as a second GMT hour hand for keeping track of different timezones. The more complex a watch is, the more expensive it tends to be, which means more affordable wristwear rocking major complications will often be powered by a quartz movement.
What is the best affordable watch brand?
Just as we'd advise for the best watch brands in general, there really isn't a one size fits all option. One of the great joys of picking up a watch without an eye-watering price tag is the sheer amount of experimentation in this space. From celeb-approved micro-brands such as Brew and Studio Underdog to titans of the form in Citizen and Tissot, you're free to pick up something obscenely florescent or avant-garde without the pressure of having to wear it every day to justify your purchase. Of course, if you're minded to pick up an ever-reliable Seiko 5 Sports and be done with things that's perfectly fine too.
Whatever the case, it's always worth finding the brands that you vibe with before laying down your cash. Maybe you like the Timex aesthetic, but wish there was a little more Snoopy involved? Or you want Mondaine's Swiss clock design with a mechanical movement instead of the battery-powered quartz alternative? In both cases, you'll find yourself sorted with a little extra legwork.
Is Seiko better than Tissot?
Of all the affordable watch stalwarts, Seiko and Tissot stand above the rest in terms of sheer legacy and a catalogue full of hidden gems. Whereas Seiko represents the best of Japan's entry-level watchmaking, Tissot does the same for Switzerland – the clue is literally in its brand logo. Choosing between the two really is a matter of personal taste, but both brands have produced some absolute bangers in recent years. Not least Seiko's gloriously attainable ‘Blueberry’ GMT and the Oyster Perpetual-aping Tissot Gentleman in titanium.
How GQ chose the best cheap watches
British GQ has been covering watches since its inception in 1988. As much as we still get excited by the sight of a platinum Daytona or all-gold Vacheron Constantin 222, there's usually a lot more fun to be had in the more affordable end of the market. After all, who among us hasn't stumbled upon a searingly bright G-Shock at home while not being entirely sure how it got there? So whether you're looking for a watch for summer, something that can last a lifetime or both, our expert writers have done their upmost to sort you out.
Thor Svaboe is a freelance watch writer who has covered the full horological spectrum in all its glory for Wallpaper, Fratello Watches and Time + Tide among others. As such, his Instagram is home to all manner of artful shots of Tissot, Casio and the like in all their vibrant glory.
Robert Leedham is GQ's Senior Commerce Editor and still thinks the Mondaine he got as a wedding present is one of the best watches he owns. Mainly because it's the only one he cannot possibly forget to wind each morning. Why? It's battery-powered.