Creator Economy Live

Are these brands on your Christmas wish list? If you said 'YES', then you need to get your ticket for Creator Economy Live this February in Las Vegas Grab yours here: https://lnkd.in/d2Zbpg7S #CEl25 #CreatorEconomy #InfluencerMarketing

🎄 The 12 Days of Christmas: Creator Economy Edition 🎄https://lnkd.in/e3xbPyXJ It’s the most wonderful social time of the year! ✨ Join Creator Economy Live for a festive holiday episode, as we look back on the 12 Stories in Social that shaped 2024. From creators hitting the big screen to bold predictions for 2025, we’ve got it all: 🎬 The rise of creators on major platforms 📊 Game-changing metrics redefining social success ⚖️ Social media’s impact on politics 👩💻 Women leading online conversations ...and so much more! Keith Bendes & Brendan Gahan also reveal their Creator of the Year and Brand of the Year, plus what’s next: 🌟 live-stream shopping, hybrid pay models, and a LinkedIn influencer boom. Listen now: https://lnkd.in/e3xbPyXJ 🎁 BONUS: We’re just 6 weeks away from the Creator Economy Live Conference in Vegas! 🎙️ Don’t miss the live podcast recording featuring a surprise guest. 🎧 Tune in now and wrap up 2024 with us—let’s make 2025 even bigger! https://lnkd.in/e3xbPyXJ #CreatorEconomy #YearInReview #SocialMediaTrends

Many creators and brands today miss the lessons from early digital moments that shaped how audiences connect with content. Take Lonelygirl15—an “average girl” vlogger who turned out to be a scripted character. It shocked audiences, sparked debates, and gave birth to what we now call parasocial relationships. This early viral sensation highlighted the power of storytelling in building emotional connections—but also the risks of breaking trust. In Episode 48 of Creator Economy Live, Joshua Cohen, co-founder of Tubefilter and the Streamy Awards, takes us back to these pivotal moments in digital media. https://lnkd.in/e5FKM5JK He shares how they’ve influenced today’s creator economy and what they teach us about the future of content and audience relationships. Episode 48 available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #Lonelygirl15 #InfluencerMarketing #CreatorEconomy

🎉 Day 2 of the #12DaysofChristmas countdown is here, and it’s glowing with creativity! 🎉 Check out today’s #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🌟 COW: Dr. Muneeb Shah (@doctorly) 🌟 TikTok’s favorite dermatologist, Dr. Muneeb Shah—aka “DermDoctor” to his 18M followers—has turned his passion for skincare education into a powerful creator-led brand. His new line, Remedy, is packed with research-backed formulas designed to make healthy skin accessible for everyone. A shining example of expertise meeting creator innovation! 🧃 BOW: Poppi Soda 🧃 Poppi Soda took their bubbly brand to new heights with a Coachella-ready collaboration featuring influencer Alix Earle. Combining gut-friendly prebiotic sodas with festival vibes, this collab brought fizzy fun to one of the year’s most iconic events, proving Poppi knows how to mix health, flavor, and culture seamlessly. Get ready for the grand finale tomorrow as we wrap up the #12DaysofChristmas in style! 🎄✨ Episode here: https://lnkd.in/ewRYqaE8 #CreatorEconomy #CreatorOfTheWeek #BrandOfTheWeek #COW #BOW

Back in the early days, there was no dedicated space for creators to connect, share ideas, or celebrate their achievements. Before “creator economy” was even a term, events for online video professionals were scarce. Creators, executives, and platforms lacked opportunities to network, learn, and showcase the best in digital storytelling. Without these spaces, the industry risked stagnating in its infancy. As Joshua Cohen explains in Episode 48 of Creator Economy Live, Tubefilter stepped in to fill this gap—starting with intimate Web Television Meetups in LA that brought together YouTube, Vimeo, and Google executives alongside passionate creators. https://lnkd.in/e5FKM5JK These events evolved into something bigger: celebrating innovation and excellence with the Streamy Awards, now a cornerstone of the creator economy. 🚀 Episode 48 is available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #CreatorEconomyLive #Podcast #StreamyAwards #DigitalCreators

🎉 Day 3 of the #12DaysofChristmas is all about groundbreaking collaborations and bold brand moves! 🎉 Here’s today’s spotlight on our #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🐾 COW: Bryan Reisberg & Little Chonk 🐾 From one iconic backpack to another! Bryan Reisberg, creator of Little Chonk, made waves with the launch of The Maxine One Dog Backpack, inspired by his internet-famous pup Maxine (7M followers). Now, he’s teaming up with Cliff and Brodie (17M followers) to debut The Brodie One Big Dawg Backpack. This collaboration between two macro-influencers is a monumental moment for the creator economy, paving the way for creator-led brands to expand into new horizons. 🍔 BOW: Burger King’s New Moms Campaign 🍔 Burger King is flipping the script on what it means to connect emotionally with audiences. Their ad featuring new moms post-birth celebrates that first meal after delivery, with a clever twist: showing the time each “arrived.” Backed by research with Mumsnet, the campaign highlights how 55% of new moms feel “absolutely ravenous” post-birth—and nearly 40% crave a burger. A genius mix of relatability and crave-worthy storytelling! We’re counting down with the most inspiring creators and brands—stay tuned for Day 2 tomorrow! 🎄✨ #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

The influencer world is full of risks, especially when creators venture into areas they don’t fully understand, like cryptocurrency. When trust is broken, it damages reputations and leaves audiences disillusioned. Take the case of “Hauk Tuh Girl,” whose involvement in a cryptocurrency pump-and-dump scheme shocked fans. What started as a wholesome online persona turned into allegations of profiteering off her audience’s trust. It’s a stark reminder of how creators can fall into traps that tarnish their brands—and even face legal consequences. In Episode 48 of Creator Economy Live, learn how to navigate opportunities responsibly, protect your brand, and maintain audience trust in an evolving creator economy. Episode 48 is available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #Lonelygirl15 #InfluencerMarketing #CreatorEconomy

🚀 Episode 48 of Creator Economy Live is here! https://lnkd.in/e5FKM5JK Joshua Cohen, co-founder of Tubefilter and the Streamy Awards, reveals behind-the-scenes stories of digital media’s rise and his bold vision for the future of the creator economy. PLUS Keith Bendes and Brendan Gahan are diving into the biggest creator news: 🔥 The ripple effects of the TikTok ban 🎮 Kai Cenat’s record-breaking Twitch “Mafiathon” 📱 Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are redefining influencer marketing. 🎧 Tune in now and stay ahead of the creator game! https://lnkd.in/e5FKM5JK #CreatorEconomyLive #Podcast #InfluencerMarketing #ContentCreators

🎉 Day 4 of the #12DaysofChristmas is here! 🎉 We’re highlighting more creative brilliance with today’s #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🥒 COW: Logan Moffitt 🥒 TikTok’s “Cucumber Boy” Logan Moffitt turned a simple snack into a viral sensation. With his creative cucumber recipes and fresh takes on healthy eating, Logan’s craze has taken social media by storm, proving the power of fun, relatable content. 💧 BOW: Cirkul 💧 Revolutionizing hydration, Cirkul’s innovative water bottles let users customize their water with flavor cartridges, also known as Sips. With a simple twist of the flavor dial, staying hydrated has never been so personalized or fun! #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

🎉 Day 5 of the #12DaysofChristmas countdown is cooking up something special! 🎉 Here’s today’s spotlight on our #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 👨🍳 COW: Andrew Rea 👨🍳 The mastermind behind the Babish Culinary Universe (Binging with Babish), Andrew Rea, is taking his creator journey to the next level! With a multimillion-dollar investment from Made In Network, Andrew is set to bring even more delicious content to fans worldwide. It’s a recipe for creator success! 🍳✨ 🏀 BOW: NBA 🏀 The NBA dominated on and off the court! Last season, creator collaborations helped the league rack up over 650 million video views across social and digital platforms. From courtside action to viral moments, the NBA knows how to engage fans through the power of creators. Stay tuned as we continue counting down the #12DaysofChristmas with even more inspiring creators and innovative brands! 🎄✨ Episode here: https://bit.ly/3OTs9ri #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas