Team One

It was a thrill and an honor to work on this video with Lexus and Universal Pictures: From Silicon Valley to the Land of Oz, Director Jon M Chu shares his inspiring story of bringing Wicked to the big screen. See #WickedMovie in theaters now. #LexusTX

Do you need product placement to reap the benefits of partnering with a movie? Brand/movie partnerships bring to mind shots of logos and products alongside celebrities and are viewed by a captive audience of theatergoers. But what if your product isn’t in the actual movie? Movies have much more to offer than just an in-theater presence. The months-long promotion and PR cycle leading up to a film’s theatrical release offers brands plenty of opportunities to benefit from the movie’s marketing wake. Team One worked with Lexus to promote its partnership with Universal’s #WickedMovie ahead of this Friday’s theater release. And while the Lexus TX wasn’t in the movie itself, we created:
 ✅ Posts for Lexus’ and Universal’s social channels ✅ A beautiful featurette with director Jon Chu: https://lnkd.in/gJxx3gxR ✅ A broadcast commercial  ✅ Two custom vehicles built specifically for the Green Carpet at the Wicked premiere These are just a few of the ways a brand can leverage a movie partnership beyond the screen to earn millions of impressions and build a complementary association with a legendary entertainment brand. Plus, for Lexus, it was an opportunity to create a connection with a stunning and meticulously crafted cinematic experience that aligns with its equally luxurious products. #wickedmovie #teamone #lifeatt1

When you can’t always travel by bubble, there’s the great and powerful Lexus TX. Loved seeing the teams Lexus + Universal Pictures + Team One + ASV Inc. bring the personalities of Elphaba and Glinda to life in these vehicles. Also, what an honor and inspiration it was to get do a piece about the director Jon Chu. “I have this quote—it’s from the L. Frank Baum original Wizard of Oz—and it says, ‘At some point, if you keep walking, you end up at some place.’ I hope this movie pushes other people to go pursue those things as well. And know that when they are in the hard times and feel people don’t see them for who they are, that they too will keep walking.” —Jon Chu Beautiful: https://lnkd.in/gJ7Mgbzb #wicked #wickedmovie

The big red bow is BACK. Let the festivities begin. This year marks Lexus' 25th December Sales Event. That sure is a lot of Decembers to remember! The 2024 Lexus December Sales Event brings a stocking full of new memories. Running now through January 2nd, this year we brought back a hit from last year, “Stranded”, and created two new spots, “Letter” and “Forecast”. In “Letter”, a family understands how important a certain letter delivery is to a young girl and goes to great lengths to make sure her holiday wish comes true. In “Forecast”, a meteorologist, thinking he has to spend a lonely Christmas alone, is surprised when his extended family braves a severe snowstorm to bring the festivities to him. The takeover continues with audio, print, OOH, and some unforgettable collaborations (one’s so good you’ll want to take a bite, literally 😋). Jump into the holiday spirit below, and keep an eye out for more DSE goodness. #teamone #lifeatT1 #decembertoremember https://lnkd.in/gW8t4Qve

One for the Decade: Legacy in the Making Shines on the Global Stage 🏆   Mikaila Ulmer and her family showed the world how one lemonade stand created meaningful social and environmental change through Me & the Bees Lemonade. Together, we told their story of innovation, dedication, and teamwork as a part of our Legacy in the Making film series. Today, we’re celebrating our win as the Best Short Documentary of the Decade at the RE-Generation International Youth Film Festival! 🎉   The Legacy in the Making series was designed to uncover the secrets to success for some of today’s most remarkable businesses. Mikaila’s story is as inspiring as it is beautiful. Most importantly, her story reveals essential truths every entrepreneur must learn to help build a brand with staying power.   Here’s to empowering the next generation to think big and act even bigger! 🙌 #LegacyInTheMaking #MeAndTheBees #teamone #lifeatT1 

The top five reasons we go live on social. We’ve tested a variety of live broadcasts for clients over the years, from massive multi-camera setups and broadcasts that ran over 10 hours, to streams shot on a phone that stopped after 30 seconds. Going live is a bit of a highwire act, but it gives you some advantages over a regular video or image post. These are the five we like best: ✅ Live gets preferred placement (more visibility for the brand) in the Stories queue at the top of the Instagram app. ✅ An instant authentic connection with the brand’s audience (i.e. increased engagement) ✅ It lets the brand respond to questions in real-time. ✅ It lets the brand gather immediate feedback on content and adjust that content on the fly.  ✅ No editing time. Even though it requires more planning up front, going live becomes more efficient for clients on the backend since it eliminates hours of post-production time and rounds of review. A few weeks ago we went live with our Lexus clients as part of the ongoing introduction of the new LX 700h... Originally we planned to go live for 3 minutes while the Overtrail grade of this flagship SUV was being dropped off for a video shoot, but then we decided to test out a longer 30-minute broadcast on Instagram. During the broadcast, questions kept coming in and we decided to keep going–one more advantage of going live on social, you don’t have to stop if the audience is engaged. Check out more of the video here: https://lnkd.in/gKhVCmkp

Fight AI with AI. Not sure if an image is real? Identify fake pix before you share at FaikCHECK.com. Just drag and drop any image into the box on FAIKCHECK.com to see the likelihood of it being real or doctored. Have fun with it. Show us the results you get! Tell us in the comments. #AI #FactCheck #Real #Reputation #Pix www.faikcheck.com

#TBT to when our own Rosabel Murai took the stage at Amazon Ads unBoxed 2024! 🌟 She shared insights on how streaming is reshaping audience behavior—and what it takes for brands to stay creative and make a lasting impact. Hungry for more details? Catch the full keynote at the link below. #teamone #lifeatT1 #unBoxed2024 https://lnkd.in/gjZtQvyk

At Team One, culture shapes how we move forward. This month, our Los Angeles team collaborated with Best Buddies in California, a remarkable nonprofit that advocates for members within the intellectual and developmental disability community. Together, we hosted *another* interview workshop that transformed the interview process into an empowering platform for members to showcase their voices and gain agency. This partnership holds a special place in our hearts as it allows us to continue celebrating Byron Cole (a loving, departed Team One family member). Major thank you to BRIAN CLANCY McGUFFOG for taking head shots that capture each participant’s authentic essence, Ruby Barrios, our Do Good Friday lead, and our open-hearted Team Oner’s for making change possible! #teamone #lifeatT1

Friends don't let friends post fakes. This free image detection tool puts politics aside and uses AI to identify AI. Our team had fun building this site as a li'l gift to the world during a time when photo propaganda runs rampant. Just drag and drop any image into the box on FAIKCHECK.com to see the likelihood of it being real or doctored. Have fun! Link in comments. Post your results. And let's keep it real, people. Snopes.com FactCheck.org Duke Reporters’ Lab TechCrunch WIRED Team One