Biggie Benelux’s Post

Ready for a post-cookie world? 🍪⛔️ As I'm working on my presentation about this topic for The Agents of Change conference, I stumbled upon The Dealer Playbook podcast and an interview with Subi Ghosh, who's the EVP of Strategic Partnerships and Marketing at Stream Companies. It was a great episode and there were two quotes that really stuck with me. The first might stoke fear in you: 😱 "If you (or your agency) doesn't already have a plan for what to do post-cookies, you're already behind." But the second might give you hope: 😅 "There's no greater audience than your own opted-in audience." What do you think? Will the demise of 3rd party cookies be a net positive or negative for your company, the economy, and the internet?

Last week I talked about the challenges of CAT Seasons. As experts in the digital marketing industry, you know we came prepared with solutions, too, starting first and foremost with maximizing your visibility, and doing so in a way that is beneficial and effective. Stay tuned for our more insight on how to come out on top of these challenges or check out the podcast and skip the wait! Read more: https://lnkd.in/e6-6u7aE Check us out on Youtube: https://lnkd.in/eEnvdaFF

Had a great chat recently with Daniel Villani and The Financial Innovations Podcast with Host Daniel Villani. We discussed a range of topics, but one area of main focus rings true to many of my recent posts, that being the importance of IT and "business" working together. It is critical to remember we are partners in advancing the products, services, and opportunities of our organizations. Link in the comments for those interested in listening in. FYI: We chatted for quite a while!

Learn to ask the question, "Can anybody else use this?" Our CEO, Heather Johnson, recently appeared on 'The Faces of Business Podcast' hosted by Damon Pistulka √. They discussed the implications of labeling something as waste and its impact on a company. Once you designate something as waste, it must be managed as such. However, if you delay labeling it as waste and ensure there's no better use for it, you may avoid the regulatory constraints. Tune in now to discover how one man's junk can be another man's treasure. #sustainability https://lnkd.in/exHURdTK

Generous insights from John O'Callaghan on Dig Beneath Design podcast! As a young planner, John created a buzz in the industry by using idea bombing, online blogs and social media to get his peers engaged with cities. Ten years later, he shares how he learnt to slow down, find his voice and focus his energy in order to have the greatest impact. We chat about disrupting a highly regulated industry and harnessing the latest tech for powerful engagement. Plus I spring a planning jargon pop quiz into the mix - how many acronyms can John ace in 30 seconds? https://lnkd.in/dgKcZHMT

🎙️ "Digitalization and automation drive us forward, but the human stays at the heart of it all." We're kicking off our revamped Bots & People Podcast with none other than Stefan Latuski, CIO of Bundesagentur für Arbeit. A tried-and-true specialist in managing large-scale IT transformation programs, he joins Nico Bitzer in an empowering talk on driving digital transformation within one of Europe's largest public agencies. You don't wanna miss this! 🚨 We've prepared a little sneak peek of what you can expect! 👀 Special thanks to Ayse Özdemir Agirbas for making the magic happen 🪄Make sure you follow our podcast (link in the comments 👇) for all the latest and greatest. PS: While this episode is in German, expect the following ones to hop back onto English 😉

Trying to expand your #marketing agency? Knowing your data should help you make the best financial decisions. Check out this podcast to learn more: https://bit.ly/48ta5wD #AgencyOwners #FinancialDecisions #KnowYourData

Pleased to share our recent publication, co-authored with Gerard Athaide, S.P. Raj, K. Sivakumar ("Siva"), and Guiyang Xiong, in the Journal of Product Innovation Management: "Marketing Innovations and Digital Technologies: A Systematic Review, Proposed Framework, and Future Research Agenda." In this paper, we explore how digital technologies are reshaping marketing innovations. We identify key technologies, provide a comprehensive framework for understanding their role, and outline opportunities for future research in this rapidly evolving field. We synthesize how these innovations influence strategic marketing activities such as market research, STP, the 4Ps, and ultimately customer experience, offering actionable insights for both academics and practitioners. For more insights, you can also check out the podcast created by Google's NotebookLM linked in the original post.

Lovely humans! I'm excited to share one of my latest professional endeavors as the inaugural guest on a new Podcast - "A Shot of Expertise" hosted by Michael Louie and John S.! When asked what bit of expertise could I share, I had one thing come to my neuro-spicy mind: Treat your hardest working coworkers with more human decency... only, I am referring to your technology. Computers are like human brains! Complex, yet fallible. Just like humans, your computer needs sleep to purge temporary memory and data, clearing space and literal energy to take on more tasks. Be kind, and shut down your devices regularly. Anthropomorphizing technology (and everything inanimate) is my management style. Compassion and understanding for technology is found when you consider them as more than just tools. Understanding technology gives the space and grace for understanding faults and failures, and enables better responses to technical issues and improves overall care for equipment. Listen to the inaugural podcast linked below; and share this shot of expertise if you found it at all insightful! https://lnkd.in/gMTNdkAW

Recently Senior M&A Advisor at Flippa, Fiona Laidlaw, joined Michelle Fu and Sean Valencia form Treasure Data, to delve into the technology that supports entrepreneurs and empowers them to sell their business on Marketing Minute - a podcast discussing the latest digital marketing and technology trends in Asia. Fiona shares her take on the state of the market, how business owners can set up their business for a successful sale and much more. Listen to the full episode - link in the comments 👇