Goodwipes’ Post

Employee advocacy is a vital part of Employer Branding and Digital Marketing today But what exactly does it entail? Simply put, it's about empowering your engaged team members to become employee influencers by promoting thought leadership in a safe space It's not about pressuring everyone in your company to share company content Instead, it's about allowing your team members to be authentic and speak their truth #EmployeeAdvocacy #EmployerBranding #DigitalMarketing

One thing you have to know about employee advocacy... It absolutely is: ✔️ Creating a supportive environment for engaged employees to build their personal brand and become employee influencers. It absolutely isn't: 🚫 Forcing every employee to share company content. #EmployeeAdvocacy #EmployerBranding #DigitalMarketing #SocialSelling

One thing you have to know about employee advocacy... It absolutely is: ✔️ Creating a supportive environment for engaged employees to build their personal brand and become employee influencers. It absolutely isn't: 🚫 Forcing every employee to share company content. #EmployeeAdvocacy #EmployerBranding #DigitalMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Employee advocacy programs can overlap with B2B influencer marketing. Leveraging your own employees as brand advocates boosts visibility and trust 👏 It's authentic, expands reach, and let's be honest - more effective than your standard banner ad! Empower your employees and humanize the enterprise! 🌟 #EmployeeAdvocacy #InfluencerMarketing

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling