George Theohari’s Post

I’m excited to share that my video "A Day in My Life at PETRONAS" hit ONE MILLION VIEWS on TikTok as part of our internal competition! Making this video was such a rewarding experience. Here are some thoughts I’d like to share: Pros: 1. Eye-opening for career diversity:  lot of people think PETRONAS is just about engineering. This video highlights the wide range of career opportunities available, there are many paths to success within the organization beyond engineering. 2. Inspiration to the younger generation: This video serves as a testament that hard work and dedication can lead to rewarding experiences. I hope it inspires young people to study hard and excel in their chosen fields, knowing that their efforts can lead to exciting opportunities and recognition. 3. Showcasing real-life applications: By sharing my daily routine, I aimed to demonstrate how the skills and knowledge acquired through education are applied in a professional setting. It's important for young generations to see the real-world impact of their studies and how it can shape their future careers. Cons: 1. Public Scrutiny: Going viral also means opening up to public scrutiny. While many comments were supportive and positive, there were also some negative and hate comments. 2. Cyberbullying: Dealing with negative and hateful comments took a toll on my mental health. Cyberbullying is a serious issue, and experiencing it firsthand was challenging. However, the overwhelming support and encouragement from many viewers helped me stay positive and resilient. Creating this video has been a deeply personal journey for me. It’s taught me the importance of resilience in the face of criticism and the value of staying true to oneself. I’m grateful for the experience and look forward to continuing to share my journey with all of you. #PETRONAS #P50

🌍 Happy World PR Day! 🌍 At Hotwire, we are thrilled to celebrate the power of public relations in shaping the future. As we navigate an ever-changing world, the role of PR is evolving, and we are privileged to be at the forefront of this transformation. The future of PR is about more than just telling stories – it's about creating meaningful connections and driving positive change. Here’s how we see the future unfolding: 🔹 Embracing Digital Transformation: The digital landscape is constantly evolving. We're leveraging cutting-edge technology and data analytics to deliver tailored messages that resonate with diverse audiences. 🔹 Championing Authenticity: In a world where trust is paramount, authenticity is key. We believe in transparent and genuine communication, fostering trust and loyalty with our stakeholders. 🔹 Fostering Inclusivity: Diverse voices and perspectives are vital. We're committed to promoting inclusivity in all our communications, ensuring everyone’s story is heard and valued. 🔹 Driving Sustainability: As stewards of our planet, we are dedicated to promoting sustainable practices. Our campaigns emphasise the importance of environmental responsibility and social impact. 🔹 Adapting to Change: Agility is essential in today’s fast-paced world. We are always ready to pivot and adapt, ensuring our strategies are relevant and effective in the face of new challenges. Join us in celebrating World PR Day by recognising the power of effective communication to inspire, connect, and transform. Together, we can shape a brighter future! World PR Day #WPRD #WorldPRDay #Hotwire #FutureOfPR #Botswana #DigitalTransformation #Authenticity #Inclusivity #Sustainability #Adaptability

Would adopting a pitch 'code of conduct' make a difference in our industry? I shared my thoughts with PRWeek UK (thanks Siobhan Holt for the opportunity): https://lnkd.in/gNDfvR_r From experience, there are many foundations for winning and here are just a few...  1. Ensure briefs and Q&A responses are clear and insightful. 2. Include a realistic budget, clarifying what's in and out of scope to prevent second-guessing. 3. Sufficient time and interaction with key stakeholders throughout the process is vital. ("This was the first time we met the client, pitched, and won the business" - said no one ever) 4. Adopt a partnership mentality from the start. 5. Ensure there is a chance to act on feedback during the process. We’re a relationship-led business, but we won’t unearth everything about a client’s culture and working practices through one brief. After all, it’s our process too. #pitching #businessdevelopment

Benchmark Strategies turns 10 today. Lots to celebrate. On this 10th Anniversary, I am looking forward to doing what I love. Taking my kids to school in the morning, meeting with the Benchmark Team, engaging with our client partners, working to become better and planning the future about what is possible. Benchmark has grown from me in a home office with a new laptop in an old laptop bag and one client to a company that has had the privilege to consult to over 350 organizations around the globe in the practice areas of public affairs, public relations, economic development, state/local government relations, public sector business development, SLED, international relations, digital media, and campaign strategy. Thank you to Natalia, Isa, ZaZa, and my family. Thank you to the Benchmark Team and Benchmark Alumni. Thank you to our client partners many that have been with us for close to 10 years. Thank you to all of you who have thought of us and trusted us with your opportunities and challenging projects. I will never forget it. ____________________ Connect with Benchmark about your 2025 Public Affairs and Public Relations Goals and Objectives. Visit https://lnkd.in/d22bVft #publicaffairs, #publicrelations, #economicdevelopment, state/local #governmentrelations, #publicsectorbusinessdevelopment, #SLED, #internationalrelations, #digitalmedia, and campaign strategy

👩🏻💻Feel free to check out my blog to know more about #AnalystRelations, and why it is important.💡 #tech #B2BTech #CCGroup #AR #Marketing #IndustryAnalysts #Fintech #Entech #Cybersecurity #Telecom

What do you know about the impact Industry Analyst Relations can have on market perceptions and purchasing decisions? Venice Kwan - has started a new blog series - 'Analyst Relations 101', which will help you understand the power of AR as well as how to implement strategic analyst relations programmes that drive awareness and advocacy and best position your organisation in the market. Whether building a programme from scratch or refining an existing one, this series provides fundamental insights for managing analyst relationships and leveraging their influence. First up, how do you navigate analyst influence? 🤔 Link to blog is in the comments.

We love to get tongues wagging…so have a read of Brazen PR’s ‘Mind The Gap’ report in PRWeek UK today 😉.   Did you know that while only 13% of the UK population lives in London, 43% of PR pros work in the capital? This geographic bias must have an impact on both brand marketers and industry talent, right?   As the ‘Best Agency Outside London’ (thanks PRWeek), we thought we’d find out, so surveyed the UK’s senior brand marketers and London-based PRs, to see if we could uncover any interesting nuggets in the ‘London Bubble’ v ‘The Regions’ (ie everywhere else) debate.   And we did. We found 4 key trends: London-centricity, national disconnection, inflated costs & nepotism, which you can read all about in the article or by downloading the report in the comments below 👇🏼. The results are definitely eye-popping 😊.   For me, our report highlights the need for more social diversity in the industry. Consumers trust brands who understand them and reflect their real lives the most. So, PR agencies should do the same, but do they?   And the Government’s Levelling Up strategy may be a LONG way off becoming a reality, but as agency leaders, we should be leading the charge. Opening up opportunities to non-University educated students; improving our financial support packages; ensuring social mobility through our recruitment drives; making the work environment more flexible and inclusive, and generally creating a culture that champions diversity, not perpetuates stereotypes.   And finally, as a proud Manc, I’m very happy to reveal that North-west based marketers are the MOST in tune with the fact that brands don’t need to look to London for talent, creativity or success….which have never been defined by a postcode, have they? 😊.   Is it time to pop the London bubble? I think so. Let me know if you think so too.   #MindTheGap #BurstingTheBubble #Diversity #BreakingStereotypes #LevellingUp PS Big thanks to John Harrington, Siobhan Holt and Evie Barrett at PRWeek UK and to everyone who helped make this report happen; Sasha Makel (née Marks), Peter Burling, Ben Brooks-Dutton, Adam Moss, Sophia Stewart, Corey Kitchener, Alex Thomson to name a few...

Transforming PR Measurement with Sensu Insight Academy 🌟 In today's PR landscape, aligning measurement with real business outcomes is essential. At Sensu Insight Academy, we equip agency and in-house PR professionals with the skills to measure and communicate impact effectively. Recently, we hosted an intensive training day for Whiteoaks International PR's senior team, focusing on... 🔹 Applying the AMEC Framework for effective measurement 🔹 Assessing and refining current PR measurement approaches 🔹 Understanding reputation measurement as a key performance indicator 🔹 Demonstrating PR's commercial impact on sales and business success Read our blog to find out more 👇 https://lnkd.in/erMKuT5B #PR #Measurement #Training

How do we prepare newcomers for the fast-paced world of campaign comms? Mackenzie Lucas hints at the targeted training DigiDems on campaigns will receive that ensures cohort members not only thrive in their current roles, but also build lasting careers. Explore the transformative support designed to turn passion into profession with expert guidance! #DigitalCommunications #TechInPolitics #Election2024

The communication and media gap within development organisations is due to inconsistent messaging and insufficient strategic media engagements, which limit outreach and impact. Organisations should invest in media training, develop clear communication strategies, and build collaborative relationships with media outlets to ensure greater visibility, consistent messaging, and improved performance in achieving development goals. #StrategicCommunication #MediaEngagement #DevelopmentImpact #ConsistentMessaging #VisibilityMatters #CollaborativeMedia #NGOOutreach #CapacityBuilding #MediaTraining #EffectivePartnerships