Path to Purchase Institute Live kicked off this morning with Terra Ingalls, Koddi's VP of Sales, leading an insightful panel with Michael Halverson from Albertsons Media Collective, Lindsey Susick, MBA from Walgreens Advertising Group, and Mark Williamson from Costco Wholesale on what’s driving retail media success. 💡 From omnichannel measurement to aligning media with merchandising, each panelist highlighted unique approaches to delivering seamless consumer experiences and maximizing impact for a more integrated, consumer-centric retail media future! 🚀 #P2PILive #RetailMedia #CommerceMedia
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🛒 The retail landscape is diverse—and so are the solutions we offer! At Lion Trade Master, we recognize that success in one market doesn't guarantee success in another. That's why we specialize in a wide range of retail formats, from grocery stores to e-commerce platforms. Our experts bring years of experience across multiple channels, ensuring that we can help you identify the perfect retail strategy for your brand’s unique needs and objectives. Whether you’re entering mass retail, launching in specialty stores, or setting up an omnichannel presence, our team will provide the insights, innovations, and strategies needed to position your brand for success. We cover everything from consumer and shopper analytics to 4P strategy, so you can be sure every aspect of your market entry is designed to maximize results. Let’s work together to take your business to the next level! 🚀 #RetailStrategy #Ecommerce #MarketExpansion #ConsumerResearch #LionTradeMaster #BrandStrategy #GlobalSuccess
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How are brands approaching in-store retail media as part of an omnichannel strategy? Amber S., Customer Marketing Manager at Molson Coors Beverage Company, joins The Power of Three: The In-Store Opportunity, to share her insights. 🛒 Amber will join fellow The Power of Three panelist Georgia Martin (Partnership Director, Boots Media Group) and moderator Amber Roberts (Partnership Director, Threefold) to discuss hot topics, including: ⚡ The evolution of omnichannel retail media as more retailers lean into brick-and-mortar touchpoints. ⚡ In-store digitization and how emerging technologies enable greater opportunities for brand advertisers and better experiences for consumers. ⚡ Strategies to plan and implement omnichannel retail media campaigns that reach shoppers across their paths to purchase. Don't miss these insights during the third and final episode in The Power of Three webinar series. Join us on Tuesday, September 10 at 11 a.m. EDT for perspectives you can't get elsewhere. 🔗 Register now to secure your spot: https://lnkd.in/eNicZ4aD #retailmedia #retail #webinar #adtech
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In case you missed it, here's your chance to win the 2nd edition of Omnichannel Retail: How to build winning stores in a digital world written by Tim Mason, CEO of Eagle Eye (ex-CMO of Tesco), and Sarah Jarvis, Communications and Propositions Director at Eagle Eye. This updated edition outlines the fundamental principles for creating engaging loyalty programs, demonstrates how to leverage the power of personalization, and includes new success stories from omnichannel retailers worldwide. Enter now for a chance to win a free copy and explore cutting-edge strategies that outperform competitors, boost loyalty, and drive sales. Don't miss out, enter here: https://hubs.ly/Q02klqvC0 #Loyalty #Retail #OmnichannelRetail #Personalization
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Interested in leveraging omnichannel marketing to drive in-store traffic and maximize sales opportunities? Tune in to our webinar in partnership with Retail Dive, led by Mattress Firm and our experts Abby Sell, Emily Gonzales and Tucker Robinson: 🔗 https://bit.ly/4a2ZrfI Discover the journey of the leading sleep brand, Mattress Firm, utilizing pivotal partnerships and our Commerce Media Platform to achieve significant online and in-store growth in over 2K stores. By Joining, you’ll learn how to strengthen online and in-store presence through digital marketing, consider key measurement factors beyond ROAS, and accelerate performance using a data-driven approach and strategic partnerships. #PerformanceMarketing
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Boris Prondzinski kicking off #eTailGermany with his keynote on Building a Retail Ecosytem 👏 Retail Media is essential for retailers but also the future for brands. The key takeaways from his session where: - 1st party data is key! - Retail media is not an Amazon only story - The future is Omnichannel
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📣 13 Weeks to Boston!! 📣 This is your official reminder that if you've been on the fence about #eTail25 participation, it's decision time. ⏰ Holding out is not an option anymore as [LIMITED] opportunities for Presenting, Exhibiting, and Branding remain. NOW is the time to join 150+ retail solution providers and 800+ retail decision makers as they level up their omnichannel strategy and suit up for the Q4 holiday shopping season. It's being in the right place at the right time. 🔑 Get business done 🔑 Meet retailers who are confirmed investing 🔑 Make lasting connections. Get the agenda, list & conversation started here -> https://bit.ly/3UG0o9D #retailtechnology #ecommercesolutions #retail #omnichannelstrategy
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Our Regional Retail Dashboard explores omnichannel purchase and promotional trends across the four US census regions (Northeast, Midwest, South, and West). Here’s what we learned in the latest update: 🛒 In the Western US, 19% of CPG spend goes to the Club channel. 💲 Southerners over-index at dollar stores (Index 132 vs. Total US). 🍸 Consumers in the Northwest spend 7% of their dollars at liquor stores (Index 184). 🥫 Regional grocers showcase distinct behaviors across regions–Publix is the #2 retailer in the South (Index 243), and Ahold Delhaize is the #2 retailer in the Northeast (Index 298). Read more: https://bit.ly/3Q4xpJQ #Numerator #retail #spending #consumerbehavior #CPG
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Join us and Placer.ai for a live webinar on May 8th at 9AM PT/12PM ET. We’ll discuss the latest retail trends impacting major retail and quick-service restaurants. From consumer behavior shifts to insights into major players such as Walmart, Target, Chipotle Mexican Grill and Shake Shack. Gain practical strategies to adapt your omnichannel approach and capitalize on emerging opportunities. Save your spot today -> https://bit.ly/3Qm8hy8 #RetailTrends #RetailInsights #MarketIntelligence Featuring: Seema Menon Shah, Anthony Bartolacci and Ed Lavery
Retail Trends Q1 Check-In: Navigating Consumer Behavior Online and Offline
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“MikMak provides us with Purchase Intent by brand, by retailer, and by market, and most times, this is the closest we could get to closed-loop sales attribution for our campaign. Since we can't get actual conversions at a lot of retailers due to walled gardens and legal limitations. When it comes to sales lift and incrementality, that allows us to understand the impact the media had in driving omnichannel sales at retailer outlets, and for that, we tend to measure through third-party measurement partners.” - Allison Webb, Diageo Find out more in our recent webinar with Diageo and Bazaarvoice, available on demand! 🔗 :https://lnkd.in/gjuaSZ87 #eCommerceMarketing #DataAnalytics #MarketingWebinar
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You all loved PART 1 so tomorrow we are coming back for Episode 12 - PART 2 with Glenn Cloarec from L'Oréal with even more tips and insights! Tune in for the final part of our conversation on retail media, omnichannel retailer collaborations... and much more! Tomorrow @ 12 pm. #ecommerce #retailmedia #digitalcommerce #podcastepisode #stayaheadofthecurve
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18 years of combined Retail, Retail Advertising & Marketing Experience. Adventure-seeker, people-person, avid cook, mom and dog lover.
2wGood LORD holy power bunch right here!!!!! 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼