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ICYMI: Did you know that Shoppertainment, the fusion of entertainment and education, is projected to be a trillion-dollar industry in APAC? Industry leaders NG Chew Wee (黄秋惠）Shant Oknayan, TikTok, Michael Rehfeld, Accenture, Nadia Touil Louis, Nestlé, Arthur Altounian, GroupM and our very own Regional CEO, Miranda Dimopoulos dive deep into how this trend is reshaping consumer interactions and driving sales across the region. Key Highlights: Engaged Consumers - Replace discounts with content that builds trust and showcases product value. Seamless Experiences - Turn content into instant sales with integrated shopping journeys. Creator Power - Tap into authentic content communities for increased reach and loyalty. This video is essential for marketers, brand strategists, and digital commerce enthusiasts looking to leverage content, seamless experiences, and creator partnerships to captivate and engage consumers. Uncover the data-backed strategies behind Shoppertainment's explosive growth and learn how to apply these insights to your brand’s strategy for significant impact.

I'm excited to share my latest article published in Brazil's leading website for marketers, Meio&Mensagem, where I dive into how digital experiences and how live sports content are transforming the way we consume live global events like the Olympics. In this piece, I explore the shift from traditional channels to personalized, data-driven experiences, and how brands are adapting to accommodate shifts in consumer preferences around privacy and the uncertainties in the regulatory environments across the globe. 🏅 The real winners of the Paris Olympics weren’t the athletes— it was you. 🏅 From the rise of platforms like caze.tv in Brazil to the changing ways consumers across Japan and the U.S. engage with content, it’s clear that the way we experience global events is rapidly evolving. 📖 Read the full article here: https://lnkd.in/eqFyWPJh I’d love to hear your thoughts on how customer experiences are changing and what we can learn from the Olympics. Did you find yourself connecting with individual athletes in new ways this go around? We've come a long way, and still have a long way to go. Let’s connect and discuss! #CustomerExperienceTransformation #CX #Olympics #PersonalizationatScale #DataPrivacy #LTVOptimization

For a long time social media platforms have been a good mix of brand awareness and direct response. But with ongoing platform overspend issues and no good customer service response in sight, now is a good time to make CTV a bigger part of your mix. https://lnkd.in/e5Ytr5_Z

📢 What the Industry is Saying 📢 Our report on intrinsic in-game advertising is sparking conversations across the gaming and advertising world! 🎮 💡 From shaping cultural identity to becoming the go-to platform for brand engagement, industry experts are sharing their thoughts on the future of connecting with younger audiences. Swipe through to see their insights! ➡️ Charles C. Bukky Moemeke Jessica Whatson 👉 Want more? Download the full report to explore all the data, strategies, and best practices that are redefining the way brands interact with Gen Z and Gen Alpha: https://hubs.la/Q02Zzhvq0 #InGameAdvertising #GenZ #GenAlpha #MarketingInsights #IndustryLeaders

ATTENTION! As digital consumers demand more personalised experiences, brands must adapt to stay relevant. Onyx by Outbrain™ combines quality environments with impactful creative solutions, delivering beautiful experiences that speak directly to your audience. Rethink what’s possible: https://outbra.in/3wwoKsu

Every brand in every industry has its own "Olympics" moment when the stakes, and often traffic & engagement, is the highest 📈 For retail, it's Black Friday. For online gambling, it's the Super Bowl. Borrowing lessons learned from NBC's smashing success broadcasting this summer's Paris Olympics, our co-founder and Chief Product Officer Aditya Ganjam lays out how businesses can prepare for their respective Olympics moment to meet audience expectations when it matters most. "By focusing on quality of experience—and capturing full-census telemetry by ingesting real-time event data from every user endpoint no matter the devices or operating system—then optimizing digital experience based on real-time analysis of this data, businesses can ensure they’re delivering the best possible experience during their high-stake digital 'Olympic' moments.", writes Aditya. Read more in Forbes: https://lnkd.in/gwe9-Fia #DigitalExperience #Streaming #DataDriven

Yesterday we took #ConnectedThinking to MAD//FEST where our Head of Brand Marketing Lucy Alex Robertson gave a quickfire session on the Creator Economy Stage, covering all things Creators Driving Commerce. ICYMI, here’s our key takeaways: 🛍️ Don’t sleep on livestream shopping - the time is now to make it work for your brand. ⏳ Think bigger picture when it comes to your creator partnerships - longer term campaigns allow you to gather data to understand the profile of a seller for your brand. 🔎 Do your homework on who you’re partnering with - interrogate the insights and don’t be afraid to ask for more intel. 🔗 Get your tracking method locked early - whether you’re using discount codes, affiliates or trackable links. 🤝 Bring your creator network up to speed on the overall objective so they can optimise their content accordingly from the onset. 🔗 Read on for our full takeaways - https://lnkd.in/gP6u9Bbh #MADFestLondon #CreatorEconomy

Some businesses are having trouble improving their internet presence and streamlining their communication procedures. To reach a larger audience, it can be beneficial to work on enhancing consumer engagement techniques and streamlining digital marketing initiatives. Have you asked yourself this question? WHAT ARE MY CURRENT BUSINESS STRUGLES? Do you want to join a community where you can acquire ideas and information on how to strengthen yourself and live a healthier life? Comment with "count me in" and I'll send you the link. #BusinessChallenges #DigitalTransformation #VirtualAssistant #Streamlining #womeninbusiness

WPP's Rob Reilly on creative commerce and three-dimensional consumer experiences ➡️ “Creativity now is coming across all different platforms in all different parts of a consumer journey, but the only metric that matters is a bold idea that leads to wildly successful business results." 💡Channels such as gaming platforms and voice assistants are reshaping digital existences and redefining how brands connect with consumers. It’s important to not only incorporate these into commerce strategies, but understand how to use them creatively to engage consumers at the point of purchase and deliver ROI. 🔗 https://lnkd.in/eckytKGs

#MusicBizMember Feature: Nielsen has conducted a case study utilizing its Marketing Mix Modeling techniques to assess the sales and brand equity impacts of TikTok in Southeast Asia. 🤳📊 Read their key findings HERE 🔑: bit.ly/41xITMr