Music Business Association’s Post

The advertising industry continues to experience dynamic changes as brands prioritize connecting with consumers through both traditional and innovative means. Notably, many brands are increasing their focus on real-life (IRL) activations, with 63% planning to invest in in-person events this fall. This trend highlights a shift towards creating direct and personal experiences for audiences as a way to foster deeper engagement. #news #advertising #industry #latest

Large Format media tends to leave a lasting impression on consumers, resulting in better brand recall compared to other forms of out-of-home advertising. This means that consumers with buying power are more likely to remember the brand when encountering it later, potentially leading to a purchase. According to Neuro-Insights’ Ad Recall and Sales Effect study, large format media campaigns showed an average effectiveness improvement of 17% for brands using this network. Additionally, there was a 32% higher brain response to campaigns, a 17% increase in spontaneous advertising recall, and up to a 16% increase in sales. #outdooradvertising #Recallrate #Largeformatmedia #OOHafrica

Advertising in a polarized world is a complex issue. IAB Canada released a discussion paper providing insights into evolving consumer behavior and offers a framework for engaging with a politicized audience without alienating diverse consumer groups. Download the paper now: https://hubs.ly/Q02ZTkkQ0 #advertising #marketing #consumerbehavior #IABCanada

Nielsen partnered with TikTok to uncover the true value of its advertising campaigns in Southeast Asia. From short-term sales growth to long-term brand equity, this case study breaks down results across 10 CPG brands. Read the case study to learn more: http://nlsn.co/6046t9QwY

Did you know that Nielsen Brand Impact studies quantify the ad impact of brand metrics, such as Ad Recall, Awareness, Attitude, and Favorability? Now, as a member of the TikTok Marketing Partners Program (https://bit.ly/43X00qj), experience the best of both worlds with surveys taken directly on the @TikTok platform and measured with proven Nielsen methodology. Let's connect if you want to learn more about Nielsen's Brand Lift Studies! https://bit.ly/4cU7cqZ

Nielsen worked on a study with TikTok in Southeast Asia to quantify the effectiveness and ROAS of TikTok platform. What made this study unique is Long Term ROAS were also measured along with synergistic impact between TikTok and other media channels like TV. The granularity captured in the analysis explored the findings on TikTok ad-products and creator vs brand ads. This first of its kind study demonstrated how TikTok as a platform delivers returns across the funnel along with generating multiplier effect when executed with other media channels. It has been an absolute pleasure to work with the awesome TikTok team Balendu Shrivastava Camila Martins Viony Handojo and Nicholas Quah. A big thanks to Abhinav Maheshwari and Prateek Bhattacharya to make this study a great success. #Nielsen #TikTok #SEA #Fullfunnelmeasurement

Consumer packaged goods advertisers, balancing short-term sales with long-term brand equity is no easy task. Nielsen’s Marketing Mix Modeling helped TikTok uncover how 10 CPG brands achieved success through data-driven strategies and media synergies. Read the case study now: https://bit.ly/3AYlyIZ

🔎Discover the latest insights from Nielsen's 2024 Annual Marketing Report! Did you know that 82% of APAC marketers expect bigger ad budgets this year? Dive deeper into the trends shaping marketing strategies in the Asia Pacific region. Message me to learn more. https://bit.ly/3xIREGv #nielsen #annualmarketingreport #mmm

ICYMI: Did you know that Shoppertainment, the fusion of entertainment and education, is projected to be a trillion-dollar industry in APAC? Industry leaders NG Chew Wee (黄秋惠）Shant Oknayan, TikTok, Michael Rehfeld, Accenture, Nadia Touil Louis, Nestlé, Arthur Altounian, GroupM and our very own Regional CEO, Miranda Dimopoulos dive deep into how this trend is reshaping consumer interactions and driving sales across the region. Key Highlights: Engaged Consumers - Replace discounts with content that builds trust and showcases product value. Seamless Experiences - Turn content into instant sales with integrated shopping journeys. Creator Power - Tap into authentic content communities for increased reach and loyalty. This video is essential for marketers, brand strategists, and digital commerce enthusiasts looking to leverage content, seamless experiences, and creator partnerships to captivate and engage consumers. Uncover the data-backed strategies behind Shoppertainment's explosive growth and learn how to apply these insights to your brand’s strategy for significant impact.

As the buzz around Retail Media grows ever-louder, inventory is expanding at such a rate that your brand should already be testing version 2.0. This ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC). In testing with our own clients we’re already seeing new levels of success. Why? Because this dynamic duo unlocks access to audiences in active buying mode, moments from the buy button, triggering sales and building brand affinity by delivering recommendations from a trusted source.