Studio Matthews’ Post

The Role of Design in Social Change and activism by 12303676 N2302-G2 In this era there are many social changes and activism in which design emerges as one the powerful tool,which helps shaping narratives, sparking conversations, and mobilizing communities. From creating posters, logos, painting to digital interfaces design plays a very important role in driving movements forward and effecting visible changes in others lives. With Design not only we can communicate messages but also engage with others and organize with many communities and their culture.Imagine there is a world where everyone’s voice will be heard, where no one will be left in the shadows. Design can help us to make that happen. Whether it’s through eye catching, powerful posters, or captivating digital campaigns, designers have this amazing ability to make people look at any spotlight issues that matter most and need to be fixed. By sharing stories and sharing the news, reels, posters related to that issues, design can even breaks down those barriers which won’t let other people see what is going on there which later on brings us all a little closer to each other.Think about your favorite spot where you usually go when you not feeling yourself or the coolest website you’ve ever visited and you want to go there again and again. Design plays a huge role in making those spaces where you can feel just right. From funky street art, meaningful art, cool art, to user-friendly websites or amazing websites, design transforms the places we live and the spaces we like to visit every day. By providing equal access to opportunities, resources and accessibility front and center, design creates environments where everyone feels like they found a place where they belong. - End

Upon a request, I'm reposting this: Hiring an architecture photographer to update the photos of past projects is a valuable investment for several reasons. 1. Showcasing Evolution: Architectural styles and design trends evolve. Updating photos can demonstrate how a project has aged gracefully or adapted to current trends, reflecting its timelessness or adaptability. 2. Marketing and Branding: High-quality, recent photos are essential for marketing and branding efforts. They can be used in portfolios, presentations, and bids for new projects, showcasing the firm's capabilities and attention to detail. 3. Documentation: Updated photographs serve as a historical record, documenting the architecture's changes and enduring aspects. This can be particularly important for heritage buildings or iconic structures. 4. Reflecting Changes: A building may change due to renovations, landscaping, or changes in its surroundings. New photos can capture these changes, more accurately representing the project's current state. 5. Technological Advancements: Photography technology improves over time, offering higher-resolution images and better lighting techniques. New photos can use these advancements to present the project in the best possible light. 6. Engaging Stakeholders: For stakeholders or potential buyers, updated photos can reignite interest and show that the property is well-maintained and valued. 7. Online Presence: An online presence is crucial in the digital age. Fresh photos can enhance a company's website, social media profiles, and online listings, attracting more attention and engagement. In conclusion, hiring a professional architecture photographer to update the photos of past projects is not just about having new pictures; it's about reinvigorating the project's presence, ensuring relevance in the market, and maintaining a dynamic portfolio that reflects the firm's commitment to excellence. It's an investment that pays dividends in maintaining a competitive edge and a professional image. 

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗘𝗚𝗗 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 🎨✨ As professionals in the realm of design, we understand that environmental graphic design (EGD) goes beyond mere decoration; it's about creating immersive, impactful experiences that resonate with audiences. So, what exactly makes a good EGD project stand out? Let's delve into the essential elements that contribute to its success. · 𝗖𝗹𝗲𝗮𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: At the heart of every successful EGD project lies a crystal-clear understanding of communication objectives. Whether it's guiding wayfinding, enhancing brand presence, or fostering a sense of place, defining these objectives from the outset ensures that design solutions are purposeful and aligned with the project's goals. · 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲: Effective EGD seamlessly integrates with architectural elements, enhancing spatial experiences while maintaining visual coherence. By understanding the built environment and its users, designers can strategically place graphics to optimize navigation, create focal points, and evoke desired emotions, thereby elevating the overall ambiance. · 𝗨𝘀𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: A good EGD project prioritizes the needs and experiences of its users. Conducting thorough research and user testing allows designers to tailor solutions that are intuitive, inclusive, and responsive to diverse audiences. From legible signage to intuitive wayfinding systems, every design choice is rooted in enhancing user experience and accessibility. · 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: In an era of environmental consciousness, EGD projects prioritize sustainable design practices. This includes selecting eco-friendly materials and minimizing energy consumption through thoughtful lighting design. Contextual design ensures that graphics resonate with the site's cultural, historical, and architectural context, fostering a sense of belonging. · 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: A successful EGD project delivers measurable results and allows for continuous improvement. By setting clear metrics for success and gathering feedback post-implementation, designers can refine their solutions iteratively, ensuring long-term effectiveness and relevance. In essence, a good EGD project is a harmonious blend of strategic thinking, user-centric design, sustainability, and measurable impact. By embracing these principles, we have the opportunity to create immersive, memorable experiences that leave a lasting impression on audiences. Let's strive for excellence in EGD and explore how design can shape meaningful connections and experiences! #EGD #environmentalgraphicdesign #environmentalgraphics #design #signage #wayfinding #openbookdesign

Your best client? 🚀 You. Treat yourself as a brand. And you’ll get the best out of you. 2010 I left graphic design after 14 years and became a kid again. I started drawing. I began selling prints of London. No one else was doing city centric prints. They started selling…quickly. I worked 75 hour weeks illustrating, hand printing and doing shows and events at the weekend. I was working fast. I knew I had something that would be copied, and I put my foot down. The prints sold world wide, sell out editions. I did not let up for one minute. 💥 This got my name out there. Brand recognition. Then I got my first mural commission. No one was doing murals back then. Suddenly this became THE art I wanted to pursue. ❓ How? ❓ How would I get myself seen. ❓ In a gallery? ❓ No. Too much competition. 2014, I took a chance. I contacted an interior and architecture design show, Design Junction. I offered to paint a wall if they had one available, for free at the show. It cost around £20k to exhibit. I assumed a no. But they said yes. For the theatre. No one was doing murals. 🚀There were potential clients watching. Interior designers, architects, hoteliers, brands. 🚀 I did 5 days there, long days, but that one gig, I won 8 projects. I had no competition. The only artist. 🚀 I did murals in LA, London, Manchester from that 5 day give up. 💥💥 And more importantly - I got known for hand inked storytelling murals. Brand awareness. I did Design Junction, for free, for the next 4 years. Every time winning new clients. And my name got bigger. I was putting my foot to the accelerator. I was busy. I knew I would get copied eventually. In 10 years I have never advertised or cold called. I have never pitched nor presented to a possible client. I have been seen, recommended and asked directly. I have worked on some of the most amazing projects through not only who I am, what I do, but also how reliable and quickly I do it. 🚀 Reputation is everything. I have been asked to work on projects. 90% of the time, fees are unrealistic. Clients don’t see the gains, just the outgoings. Their point of view is right now. Not in 6 months, a year or two. So they get someone ‘like’ me. A cheap ‘artist’ to do a bosh job, then wonder why their credibility and success is pants. No investment There is so much poor work out there. Copies. Cheap and nasty. With no thought process. No passion. It’s sugar, a quick hit but no benefits. You want a Ferrari, but buy a Civic and stick a spoiler on it and believe it’s the same. It’s not. We all know. Why don’t you?

Balancing Trends and Market Needs: A Designer's Challenge In our day-to-day work as designers, we constantly navigate between two powerful forces: the latest trends and the practical needs of the market. 🎨 Trends We all strive to stay ahead with the newest styles, colors, and design elements. Trends keep our work fresh and engaging, but their relevance can be short-lived. 📈 Market Needs On the flip side, focusing on market needs means prioritizing functionality and effectiveness. Our goal is to create designs that resonate deeply with users and deliver tangible results, ensuring that our work is not just visually appealing but also practically valuable. ⚖️ The Balancing Act The true art lies in harmonizing these elements. We aim to blend trendiness with functionality, crafting designs that not only stand out but also solve real problems and make a meaningful impact. As designers, our mission extends beyond just creating beautiful visuals. It’s crucial that our designs are effective and connect with the target audience. Aesthetic appeal is essential, but if it doesn’t reach the right eyes, it will never be seen. ... 💡 Found this useful? Visit my profile for more design-related content! Available for new projects—let's collaborate! ( zakarianasrallah.design )

Excited to share insights on "𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗼𝗷𝗲𝗰𝘁"! 🎨 Environmental graphic design plays a pivotal role in creating immersive and memorable experiences. From strategic planning to execution, every element contributes to the overall success. In this post, I delve into key components that drive effective environmental graphic design projects. #EGD #environmentalgraphicdesign #environmentalgraphics #design #signage #wayfinding #openbookdesign

At the AGDA Awards at National Gallery of Victoria last week my company won 3 Distinctions in Brand, Spatial and Packaging, and a Merit in Design Crafts. These two projects celebrate design that connects to place through story, craft and materiality. I’m humbled to receive 4 awards for 4 entries in the peak awards representing Australian communication design. As a regionally-based female founder the path is rarely straightforward. But to sit amongst only 5 companies recognised with 3 or more trophies, this one is special. It's a space usually reserved for big city, traditional and multinational agencies with big teams. Much gratitude to the judges, my incredible project teams, and most importantly my clients whose trust and collaboration make this work possible. Congrats to all finalists and winners. In rebranding Shipwrights Arms craft and storytelling are utilised to re-engage with community and history. Contemporary uses of traditional crafts like sailmaking, sign painting, and metalwork connect to the pub’s 177-year legacy in a memorable brand experience that encourages word of mouth. Taylor & Smith x Analiese Gregory Honey Gin celebrates Tasmania’s botanical provenance through the ultimate craftsmen: bees. Packaging, like product, champions beeswax’s curious texture, comforting scent and variable colour. Almost 5 years on from founding my company I recognise commonalities in my most celebrated projects. Success comes through research, strategy-led original positioning and distinctive characteristics. The best ideas are grounded in place and context. Design has such power to elevate beyond aesthetics—weaving meaning through storytelling adds value for audiences. I do this through sense and feeling. In our new AI world, where creativity risks becoming increasingly uniform, it's the brave, singular ideas, delivered with human warmth and tactility that stand out and invite people to connect. Have a look at the case studies for both winning projects: https://lnkd.in/gTMk8rQP https://lnkd.in/gF4kpQnM Shipwrights Arms Rebrand 🏆 Distinction - Brand - Expression Physical 🏆 Distinction - Spatial - Hospitality Design Clients: Rob Jubb, Nick Bedding, Paul Jubb, James Faulkner Megan Perkins: Strategy, Direction + Design Robbie Arnott: Language Nick Rudenno: Typeface Design Jamie Macarthur: Sign Painting + Lettering Doyle’s: Sail Signage Natalie Holtsbaum: Metalwork, Fabrication + Styling jesse hunniford: Photography Beth Gregory: Web Joshua Andree: Painting Alex Neilsen + Circa: Architecture + Interiors Taylor & Smith x Analiese Gregory Honey Gin 🏆 Distinction - Packaging - Alcoholic Beverage ⭐ Merit - Design Crafts - Photography for Design Clients: Natalie Smith, Ben Taylor, Analiese Gregory Strategy, Direction, Design + Copy: Megan Perkins Photography + Videography: jesse hunniford Featuring: Analiese Gregory Drink Styling: Kobi Ruzicka Audio: Donovan Miller

What role do aesthetics Play in design ? Aesthetics in design serve as the visual and sensory elements that shape how people perceive and interact with a product, space, or experience. Here's how aesthetics play a vital role in design: 1. First Impressions : Aesthetics create the initial impression of a design. Whether it's a website, a product packaging, or a building facade, the visual appeal grabs attention and sets the tone for the user's experience. 2. User Experience : Aesthetics greatly influence usability and user experience. Designs that are visually pleasing and well-organized tend to be more intuitive and enjoyable to interact with, enhancing user satisfaction. 3. Emotional Response : Aesthetics evoke emotional responses from users. Colors, shapes, textures, and other visual elements can trigger specific feelings or associations, helping to establish a connection between the user and the design. 4. Brand Identity : Aesthetics play a crucial role in communicating brand identity. Consistent use of colors, typography, and imagery helps reinforce brand values and differentiate products or services in the market. 5. Functionality : Aesthetics should not compromise functionality. A well-designed product balances visual appeal with practicality, ensuring that it not only looks good but also performs its intended function effectively. 6. Cultural and Social Context : Aesthetics are influenced by cultural and social norms, trends, and preferences. Designs that resonate with the target audience's cultural background and societal context are more likely to be well-received and successful. 7. Innovation and Creativity : Aesthetics drive innovation and creativity in design. Experimenting with new visual styles, materials, and technologies allows designers to push boundaries and create unique, attention-grabbing designs that stand out in a crowded marketplace. In summary, aesthetics are not just about making things look pretty; they are a fundamental aspect of design that shapes how people perceive, interact with, and derive meaning from the world around them.

Do you believe in thinking outside the box and pushing the boundaries of design. We do, so, as a fun exercise for our brand design team Kalpana R Chandni Sahi Nikhil Bhati Shishira Athreya Zach Mathew Roopesh Vernekar Sajin Sadanandan decided to embark on an exciting fictitious makeover journey for the iconic brand Doordarshan! For fun 🎉 💡 The Challenge: The 20-20-20 Rule 💡 Here's the deal: we challenged ourselves and tweaked to follow the legendary 20-20-20 rule. You might be wondering what that is, right? Well, here's the breakdown: ⏳ 20 minutes for Logo Redesign: We set the timer and unleashed our creative geniuses to revamp the Doordarshan logo. Trust us, it's amazing what can be achieved in just 20 minutes! 🎨 20 minutes for Colours and Type Creation: Colors have the power to evoke emotions and leave a lasting impression. Our team worked their magic to create a vibrant and captivating color palette that perfectly captures the essence of the new Doordarshan's nostalgic charm. 🖌️ 20 minutes for Mockup and Look & Feel: With the logo and colors in place, we swiftly dove into the next phase – bringing the revamped Doordarshan to life and explored various mockup options, all within a mere 20 minutes. 🔄 Breaking Through Creative Blocks, Refreshing Minds 🔄 Now, you might be wondering, why did we put ourselves through this race against the clock? The answer is simple yet effective – breaking through those mundane creative blocks and giving our brains a refreshing jolt! 💡 By challenging ourselves to accomplish an entire brand makeover in just 20 minutes for each phase, we pushed our limits and unleashed a wave of innovative ideas. The time constraint forced us to think quickly and make bold decisions, leaving no room for overthinking. 🎯 💥 The Result: A Brand New Doordarshan! 💥 The outcome of this quirky exercise is truly remarkable. Our team successfully transformed the iconic brand with a modern touch. It was fun!! So, next time you find yourself stuck in a creative limbo, why not give the 20-20-20 rule a try? 🤔 You'll be amazed at what you can achieve when you break free from the norm and embrace the refreshing power of a time-bound challenge. And if you're as thrilled about our Doordarshan makeover as we are, do hit that "Like" button and let us know your thoughts in the comments below! 📣 #DesignChallenge #BrandMakeover #ThinkOutsideTheBox #QuirkyCreativity #Doordarshan Doordarshan Kendra

World would be a better place if . . . All the brands a designer thinks of would come true, it’s funny that how many passion projects you work on but they all are in your mind and nothing really exists, Having said that, I created branding for a brand called “All hers Apartments”, a real estate brand that provides spaces to the women only. Premium, Secure and spacious The idea was to make it feel like you can breath in that place which you call home. Want to see what I created?? Here is the link to the branding I developed for that.