How Niching Down Turned a Recruitment Business from Zero to 6-Figure Success

Going smaller to go bigger might sound counter-intuitive, but this mindset helped Tyler Rossi transform his newly launched recruitment business from zero to 6-Figure Success! 

In this episode, you will hear Tyler’s approach to niching down and the strategies that helped him win the majority of inbound clients and establish himself as one of the leading authorities in the metals and steel recruitment industry.

Tyler is the President of American Dream Search and Host of The Recruiter of Steel podcast. He’s one of the top headhunters in America for sales talent in the Steel and Metals Industry.

Tyler’s story is one of determination and success in the face of adversity, and I’m excited to dive into his experiences and insights today.

Watch and Listen to my Conversation with Tyler Rossi

Episode Outline and Highlights

• [01:55] How Tyler got into recruitment and why he chose metals as a niche.
• [08:07] Tyler’s story of resilience – getting laid off from a six-digit sales job while his wife was 32 weeks pregnant.
• [12:44] Difficulties of the first six months of a recruitment business and how niching down became a game-changer.
• [17:37] Getting the first client via LinkedIn Automation – Tyler shares his tech stack.
• [20:17] Turning it around from zero to 6-Figure profit – discussing business development.
• [23:53] How to establish yourself as the go-to authority in your niche.
• [30:57] Podcasting is an effective engagement tool to go above and beyond.
• [38:39] A creative way of using videos to promote your client and strengthen relationships.
• [43:55] Work and life integration: How many hours does Tyler work daily to care for their daughter?
• [46:01] What is next for Tyler and American Dream Search?

Read more...

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The 6 pillar roadmap of a 7-figure recruitment business

Automate, outsource and delegate - claw back your time to work less, not more

Importance of specialization and market mastery in your niche - clear branding and recyclability of candidates/more concentrated talent pool

Your core messaging - get the attention of your target audience/break through the noise

LinkedIn lead generation - tips, tricks and hacks to attract inbound clients and candidates

Reducing the time to fill a search - become more efficient across your recruiting process

Taking the leap from a contingent model to a retained model

How to become a trusted advisor and increase your fees without increasing your efforts.

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